WELCOME!

WELCOME!2014 License to Steal

April 8, 2014

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Ohio Wines VIP

• Ohio Wines VIP (Visitor’s Incentive Program)

o6,600+ memberso116 participating

winerieso36,000 codes and nearly

11 million points redeemed

o500+ prizes redeemed

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Ohio Wines VIP

• It’s Free and as Easy as 1 . . . 2 . . . 3!– Register at

www.ohiowinesvip.com and receive free gift

– Visit participating locations and begin collecting VIP reward ticket codes

– Enter ticket codes and begin redeeming points for rewards

It’s Free and as Easy as 1 . . . 2 . . . 3!•Register here and receive your free gift for becoming an Ohio Wines VIP•Visit one of Ohio’s nearly 200 wineries and begin collecting VIP reward ticket codes•Enter your ticket codes and begin redeeming your points for rewards

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Ohio Wines VIP

• Points System:– First Visit = 500

points– Visits 2-10 = 100

points each visit– Visits 11+ = 10

points each visit

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Ohio Wines VIP

• Cellar Notes E-newsletter– Monthly e-newsletter– Special offers from participating wineries

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Ohio Wines VIP

• Promotions:– Cooperative

Advertising– Advertorials– Television tie-in

(Cleveland market)– Digital Advertising

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Ohio Wines VIP

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Ohio Wines VIP

• Consumer Feedback:– “This program has brought us to several very neat vineyards that we

might not have otherwise gone to see. This has been a fun thing for us recently “empty nesters” to do together. Great program idea.”

– “My Niece & I are enjoying the Ohio Wine self-tour and finding some "hidden" exceptional winery!”

– “I just want to let you know I enjoyed the newest  “cellar notes”. They are always interesting and informative. I also wanted to say how much fun we are having with the VIP program. It has got us to visit some different wineries that we haven’t been to for a long time. It is great renewing previous friendships, as well as making some new ones.”

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Ohio Wines VIP

• Next Steps:– Roll out to select

retail partners and OGIC sponsored events

– Development of mobile app

THANK YOU!

Christy Eckstein(614) 728-6438

[email protected]

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