• Weight management • 1.2 million weekly members in 30 countries • $1.45 billion in revenue • eTools
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
• Weight management• 1.2 million weekly members in 30 countries• $1.45 billion in revenue• eTools
Challenges• Lots of competition• Meetings cut into busy lives
Goals• 300,000 new online memberships• Compete with other online companies• Continue growing social media
Buyer Personas
Wendy the working mom
Carrie the college student
The Big IdeaThree-Month Online Membership=Weight Watchers Product Coupons+Recipe Cards+Waived Sign-Up Fee
Social Media Strategy
Other Strategies
Article Integration
Sharing incentive
Google AdWordsKeywords: easy diet plan, online weight loss, weight loss coupons
$1 max CPC, $1000 daily max
Budget300,000 three-month memberships = $16 millionPromotional costs = $9.7 millionProfit = $6.3 million
TimelinePromotion runs from March until June• Social Media• Article Integration• Google AdWords
Measurement• Online memberships• Clicks - Google Analytics• Fans and followers• Feedback - Hootsuite
Related Documents
