BUILDING COMMUNITY around your brand Laura Gallagher The Creative Company, Inc.
BUILDING COMMUNITYaround your brand
Laura Gallagher
The Creative Company, Inc.
How to Succeed in
Social Media in Business
Social media is either a time-wasting wool-gathering, yak-shaving waste of effort or, perhaps, just maybe, it’s a crack in the wall between you and the rest of the world. It’s a choice…it’s up to you.
-Seth Godin
How Much do Small Businesses Spend on
Social Media?
2012 -Vertical Response Survey
How Much do Small Businesses Spend on
Social Media?
2012 -Vertical Response Survey
How Much do Small Businesses Spend on
Social Media?
2012 -Vertical Response Survey
Socialnomics
2013
Facebook Promoted
Posts
FOR EVERY NEW
WE WILL DONATE
TO
3 Day TimelineInvestment: $75 for the CSA Open House
Total reach: 20,528 (everyone who saw promoted post)
Total post clicks: 804
Total Engagement: 479 post ‘likes’
23 shares
3 comments
Total page likes as a result: 49
CPM: $3.65
Facebook Ads
Nov. 30-Dec. 27
Total impressions: 627,602
Total Clicks: 1,702
Total Page likes:457
CPM:$0.72
Facebook Ads
August 8 – Sept 6
Total impressions: 2,201,552
Total Clicks: 565
Total Page likes: 60
CPM:$0.30
Physicians Plus and Henry Vilas
Zoo
Five day campaign810 new fansDonated $800$1 per like
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
Physicians Plus and Henry Vilas Zoo
Monona Public Library
Facebook Contests
February 1 - March 5Entrants: 71Votes: 376Fan growth: 31
Facebook Contests
August 27 - Sept. 07Entrants: 109Fan Growth: 145
Don’t Flood the Audience
Use Your Tools-HootSuite
LinkedIn Top Tips
• Train your team.
• Make sure your company page is current and you're posting.
• Include images here too.
• Join and work your group conversations.
• Live tweet
• Live tweet Q&A
How do you measure it?
• Followers/likes
• Click-through rates
• Brand mentions
Facebook Overview
Facebook Likes
Facebook Likes
Facebook Talking About
Top Tips
• Use tools such as HootSuite
• Create campaigns. Write/Plan posts.
• Know your audience – don't just triple post.
• Review analytics weekly/monthly.
• Use Promoted Posts and Ads
Top Tips (cont)
• Subscribe to Mashable’s RSS feed.
• Follow the best brands on social media/learn from them.
• Practice brevity, be topical and don't play hard to get.
• Quality content and great images matter most.
• Install LinkedIn, Facebook, Twitter buttons on
the home page of your website.
Places to Learn More
• Social Media Club of Madison
• Mashable & Social Media Today
• Our Blog
• Follow us.
Connect with Us!
www.facebook.com/thecreativecompany
www.twitter.com/creativecompany
www.linkedin.com/in/gallagherlaura