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WeekofJuly24,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected] :917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WHAT’S INSIDE
WEEK OF
July 24, 2016
• This week, JCPenney is running shorter, online-only salescomparedtolastyear’slonger,in-storesales.
• Kmart’s back-to-school sale is identical to the one it randuringthisweeklastyear.Theretailerisfeaturingdiscountsonbackpacks,schoolfoldersandnotebooks.
• Macy’sisofferingmarkdownsthataresimilarto lastyear’s,butithasextendedthelengthofitssalefromthreedaystofivedays.
• Bloomingdale’s is running short-term, online-only salessimilartolastyear’sinordertoboostwebsitetraffic.
• Kohl’sisofferingonlinemarkdownssimilartolastyear,butithasdecreased the durationof its sale from sevendays lastyeartothreedaysthisyear.
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WeekofJuly24,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected] :917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
US PROMO YOY HIGHLIGHTS RETAILER 2016 2015
SUMMERSALE
• Thisweek,CVSisofferingsalesoncosmetics,vitamins,softdrinksandliquiddetergent.
• Ayearago,CVSranasimilarsalethatfeaturedcosmetics,vitamins,haircareandliquiddetergent.
BACK-TO-SCHOOLSALE
• Thisweek,Kmartispromotingaback-to-schoolsalethatfeaturesbackpacks,denim,footwearandalarmclocks.
• Lastyear,Kmartofferedasimilarback-to-schoolsalewithdiscountsoncompositionnotebooks,foldersandbackpacks.
CHILDREN’SSALE• Thisweek,Targetisrunningasaleon
itsnewCat&Jackexclusiveclothinglineforkids.
• Lastyearduringthisweek,theretailerofferedasaleonchildren’sbackpacks,schoolfoldersandshoes.
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WeekofJuly24,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected] :917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
WEEKLY US YOY COMPARISON RETAILER 2016 2015
Three-DayOnline&In-StoreSaleo Take$75offyourpurchaseof$300ormorein
selectregular-pricewomen’sshoes,handbagsandsunglasses
o Takeanextra40%offwhenyoubuyoneitemandanextra50%offwhenyoubuytwoormoreitems
16-HourbQuick!OnlineSecretSaleo Save50%–70%onselectclothing,shoesand
accessoriesfromMichaelKors,HugoBoss,JohnVarvatosStarUSAandmore
One-DayOnline&In-StoreSaleo Save70%onswim
One-DayOnlineSaleo Takeanextra25%offselectsaleand
clearanceSeven-DayOnlineSaleo Take25%offalmostanypurchase16-HourbQuick!OnlineSecretSaleo 50%–80%offselecthomeitems16-HourbQuick!OnlineSecretSaleo 60%–80%offselectwomen’sclothingOne-DayOnline&In-StoreSaleo Save40%-50%offonswim
NineHours:OnlineSaleo Extra30%offwhenyouspend$100ormoreo Extra25%offwhenyouspendunder$100Four-DayOnlineSaleo Extra25%offonclearanceforatotalsavings
of60%–75%
Three-DayOnline&In-StoreSaleo Save30%–50%onhomeBack-to-SchoolIn-StoreSaleo 40%–50%offjuniors’uniforms
One-DayOnline-OnlySaleo Save40%,30%or20%Three-DayBonusBuySaleo 15%–50%offcookwareo 35%–45%offjeansFour-DayHomeSaleo $10offyourhomepurchaseof$50ormore
Three-DayBonusBuySaleo 25%–50%offbackpacksandhandbagso 20%–50%offathleticshoesSeven-DayOnline-OnlySaleo Extra15%offkids’,juniors’andyoung
men’sapparel
Five-DaySemiannualClearance&Saleo 30%–50%offhomeo 50%–70%offwomen’sswimwearo 50%–60%offmen’sdressshirtsandtieso 40%–50%offwomen’sdressesFive-DayOnline&In-StorePop-UpSaleo Freeshippingat$50o 50%–70%offselectitems
Five-DaySemiannualClearance&Saleo Extra20%offonselectitemsThree-DayRedHotSaleandClearanceo Extra15%or10%offhomeandselect
departments
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WeekofJuly24,2016
DEBORAHWEINSWIG,MANAGINGDIRECTOR,FUNGGLOBALRETAIL&[email protected] :917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2016TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comAnnikaRingblomResearchAssistant
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