Week3 Powerpointslide 3 Casestudy3 Applegoogleandmicrosoftbattleforyourexperiencereviised 150510034204 Lva1 App6891

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Apple, google and Microsoft ; Battle your internet Experience

- Case Study

MEMBERS OF GROUP 13:

HAJI NASSERUDDIN B. HJ. ABDUL JABAR – P13D14HAJI ZULKIFFLEE B. HJ. SOFEE - P13D136PCHONG MIN FATT - P13D14P



INTRODUCTION





GOOGLE





• Te corporation as !een esti"ated to run "ore"illion ser#ers in data centers around te $o

&''() and to process o#er one !illion searc re*a!out &+ peta!ytes of user-generated data eac &'') .n /ece"!er &'01 Alexa listed googleco"ost #isited $e!site in te $orld 2u"erous Googoter languages 3gure in te top one undre

se#eral oter Google-o$ned sites suc as 4ouBlogger .ts "ar5et do"inance as led to pro"inco#erage, including criticis" of te co"pany osuc as copyrigt, censorsip, and pri#acy











!"#$%&'( 1

Co"pare te !usiness "odels and areasstrengt of

Apple, Google, and Microsoft



• A))*#: .t as te !asis of creating a #ery strong ard

for te internet future and tus logically tey play te!attle !y laying e"pasis on te ard$are tat facilitco"puting Apple as gone into te stance tat applicof te "a6or earners for ta!let and pone "anufactur!e de#ice restricted 7or exa"ple, one application souni*ue to te !rand of te de#ice and sould !e allo$function in anoter de#ice fro" anoter separate !rane#en stopped Google in its plans to allo$ Google appl$or5 on Apple products Tus !y doing tis Apple is trcapitali8e on teir loyal custo"er !ase and create a AApple scenario

A($,#



• G''*#: Google is te !elie#er in te concept t

te future te de#ices used to run te applicatioand oter internet options sould !e a fraction $at tey are !eing carged no$ and instead tre#enues generated sould !e fro" te in-appad#ertise"ents Google e#en !ougt AdMo!, an

application ad#ertise"ents de#elop"ent co"pa$or5 on suc a concept Tis future, Google andMicrosoft a#e tried teir and at going ard$afriendly !ut tey still do not put te sa"e e"pon te ard$are as Apple



• M&/'$'0%: Microsoft as laid its !et on te operatisyste" on $ic te "o!ile co"puting de#ices saMicrosoft also as announced plans to de#elop teard$are for "o!ile co"puting, so"eting it as n

so far, and tus as entered into te 3eld of !ot Gand Apple By integrating te ard$are and soft$aMicrosoft as actually cange te dyna"ics of te $"ar5et And tis can !e pro!le" so"e for Google aApple as tey sall a#e to cange teir o$n perspand outloo5 to$ards te le#el of co"petition tat ta#e to face in te co"ing years in "o!ile co"puti



!"#$%&'( 2

9y is "o!ile co"puting so i"poto tese tree 3r"s: E#aluate t"o!ile platfor" oerings of eac



•Mo!ile co"puting is !asically doing tacti#ities $ic in#ol#e internet $ito!eing 3xed to a particular place Tei"portance of "o!ile co"puting for te tree "entioned 3r"s $ic is AGoogle and Microsoft as it is te futute internet tecnology and for tese

3r"s to =ouris and expand tey ne

Ans$er



• APPLE: Te "o!ile platfor" tat Apple pro#ides $it its pro%@e#in @, &'0&) Tis "o!ile platfor" is te closed platfor" tapplica!le for apple products and only apple apps could $or5of te re"ar5a!le features a"ongst te" are

a Tere is an option o#er $ic you can reply later on$ic you cant ta5e

i""ediately

! .ntegration $it te face!oo5 o#er $ic you can sare a

acti#itiesc Tere is a pass!oo5 app troug $ic you can use you

credit card

d Tere is also an upgradation of te apple "aps app $ici"pressi#e



• GOOGLE: Te "o!ile platfor" tat Google pro#ides is >And"o!ile platfor" is a uni#ersal platfor" or you can say its an platfor" $en co"pared to te "o!ile platfor" oered !y A

latest #ersion pro#ided !y te Android soft$are is te #ersion!ean? %Android, &'0&) So"e of te nota!le features of tis #

a A si"ple screen s$ipe $ould pro#ide you $it searrelated to Google

! Te #oice recognition tool in tis #ersion $ould ru!

c Anoter of te ne$ feature is GOOGLE 2O9 in $icpreferences are

cosen !ased on te data li5e te ti"e location anistory and

o#er tis te searc results are pro#ided



• MICROSOFT

• Microsoft is entering tis "ar5et recently !y launcing te na"ed >Surface ta!let? Te "o!ile platfor" tat Microsof

is te 9indo$s Done %@e#in @, &'0&) Tis operating systco"pati!le $it te laptops and te des5tops

• So"e of te uni*ue features of tis operating syste" are

Support dual core cips

Support "ultiple screen resolution

Dro#ides ad#anced "ap tecnology

Oers Dass!oo5 $allet



!"#$%&'( 39at is te signi3cance of "o!ileapplication, app stores, and closed #open app standards to te success o

failure of "o!ile co"puting:



• Any co"puter soft$are tat perfor"s speci3c tas5sApplications %Bo#ee &'0&, p &F) Tey can range f!usiness co"puter progra"s suc as >Sun Syste"sprocessing large accounting pro!le"s to a si"ple ptat can !e used to order so"eting as si"ple as atodays $orld applications a#e !eco"e a part andte day today

• Todays "o!ile and ta!let users are !eco"ing "ore

inclined to$ards a product $ic as "ore nu"!erapplication tan te oter product option Altougsaid tat suc a ting as appened !ecause of tete de#ices today a#e !eco"e so speci3ed tat a range of products sall a#e te sa"e specs regard

teir "a5e Tis cange can !e deter"ined as a "a



• Te de#elop"ent of applications and soft$ares ttese expectations is a tas5 tat all te co"paniefray to !e te leader in te "o!ile co"puting "a$iter it !e Apple, Google, Microsoft or any oter

player, sall a#e to loo5 into great detail and pr

• Te i"portance of "o!ile applications can !e 6ustis !asis itself tat Google as !ased teir futureprediction on te #ery sa"e Mo!ile applications suc a great scope of gro$t in te future tat tone day eclipse te sales of te ard$are part ofco"puting and for" a "a6or "ar5et te"sel#es players li5e Google and apple sall a#e tougco"petition e#en fro" s"all fray players if a co"platfor" for application usage is for"ed, te #eryreason $ A le is resistin Goo les re eated e



• According to experts %@e#in, Ti"oty etal) "o!applications are e#en today a !ig part of te on

access "ar5et 7inis "o!ile giant 2o5ia too ain te application future as it still as te lions in te applications tat are used in its "o!ile p$ic in spite of te recent drop are a #ery !ignu"!er Applications and app stores are also !e

#ie$ed as a source of "a6or entertain"ent !y "users of "o!ile co"puting de#ices, $it ga"esangry !irds and te"ple run ta5ing te "ar5et !stor" it is #ery e#ident tat applications and apstores are a ting for te future



•Lastly it can !e said tat altoug all t

3r"s a#e great opportunity in te "ar$ic is still young and in its infancy, t"o#er sall a#e #ery de3niti#e ad#antta5e control of tis #erita!le gold"ine



!"#$%&'( 4

9ic co"pany and !usiness "odelyou tin5 $ill pre#ail in tis epic stru

Explain your ans$er



G''*#: Te searc engine giant as a lot of posgoing for it rater tan te negati#es Te clearpositi#es tat can "a5e it a $inner are

a A $ell-esta!lised na"e is so"eting $ic notplayers can !oast of !ut Google is one of te",

Apple and Microsoft a#e cartered territories o!ut Google can 3gt te" out !ot as an e*ual !etter

A($,#



! Te Co"pany as entered into all te tr"ar5ets of "o!ile co"puting including a

operating syste" and te application stoard$are is so"eting $ic a fe$ co"pcan !est , o$e#er te Android operatingas ta5en te "ar5et !y stor" and te ap

$ic co"es $it it is a "ean !ully in itse%Android &'0&)



c Google as also !et on of te "ost ti"e rele#anof te "o!ile co"puting "ar5et, te App stor

is te !iggest ad#antage $ic te Google !usigi#es it and "a5es it te pri"e contender for tone position 9it undreds of applications alreand undreds "ore in te de#elop"ent stage Gstarted to ta5e a sort of lead on te oter playe

race to !e nu"!er one And tis "ay not !e deno$ !ut $it Googles recent ac*uisition of appde#elopers and teir ea#y HI/ expenditure onit is 6ust a "atter of ti"e !efore it $ill ta5e out li5e Apple and Microsoft %Android &'0&)



Altoug te Google !and$agon is on its $ay tercertain road!loc5s tat it can face tat can alt itsso"e of te" are

a Te Google !rand is !ig !ut it still lac5s te appApple product and tis "any say is one of te "dierence !et$een te t$o

! Te Android syste" altoug perfected to a largstill as a fe$ errors in te ne$ #ersions tat cate gro$t of te operating syste" and tis $eco"petitor li5e Microsoft can pre#ail o#er te Co



c Lastly it can !e said tat Googles "o#e to$ards a

co""on "o!ile application platfor" can itself !ac5and could increase co"petition fro" local app play$ic can aect te o#erall pro3ta!ility fro" tis st

•. Tus it can !e said tat Google does a#e a lot ofpositi#es tat can elp it in te "ar5et and if it can ta

care of te negati#es and "ay!e t$ea5 te one platfstance, it can 6ust pull aead of Apple and Microsoft itis !attle of te !ee"ots



!"#$%&'(

9at dierence $ould it "a5e to a !usto an indi#idual consu"er if Apple, GooMicrosoft do"inated te .nternet experExplain your ans$er

A($,#



A($,#

• Consu"ers $ould !e forced to !uy only onand use only one ser#ice Tey $ould crea"onopoly and te positi#e $ould !e tey $create a standard Tis $ould aect *ualit$ould !e as ig as possi!le !ecause teya#e no co"petition 2o co"petition "ea

could force a "onopolist fro" te outside i"pro#e products, di#ersify rang or produclo$er price Higt no$ it is too early to tell$ould do"inate te internet experience !

good to a#e co"petition tan 6ust one "a



Tan5 you

Week3 Powerpointslide 3 Casestudy3 Applegoogleandmicrosoftbattleforyourexperiencereviised 150510034204 Lva1 App6891

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