Week2-GriffithB2C-Content Marketing Programmesv1 8

B2C Content Marketing Programmes

Keith Feighery

B2C Content Programmes

• Provide valuable information, content, entertainment to your prospects and customers

• Create an ongoing conversation with them where possibe• Address wider customer needs – beyond what your

product/service does• Give them what they want i.e. deals/discounts/extended service,

engagement etc..• Create awareness of products, services, organisation, people• Be transparent in terms of customer service, company

information etc..• Actively seek network effects and customer validations

Business to Consumer

Case Studies

Kogi BBQ

Best Buy

Hairybaby

Zappos

Blacknight

Dell Case Study

BlendTec

Curious Wines

Mayo Clinic

Starbucks

Johnson & Johnson