Week06 steps 0607

Steps 01Steps 01Steps 01Steps 01----05050505

Who is your customer?

Photo by Axion23 via Flickr (CC BY 2.0)

By Ian Burt via flickr (CC BY 2.0)

Steps 01Steps 01Steps 01Steps 01----05050505 Steps 06Steps 06Steps 06Steps 06----09090909

Who is your customer?What can you do for

your customer?

SomeSomeSomeSome recommendationsrecommendationsrecommendationsrecommendations

Segment further (revise the three conditions that

define a market).

Talk with your end user.

Observe your Persona.

StepStepStepStep 6: Full 6: Full 6: Full 6: Full LifeLifeLifeLife CycleCycleCycleCycle Use CaseUse CaseUse CaseUse Case

How your product fits in your Persona’s life

Use Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use CaseUse Case vs Full Life Cycle Use Case

Acquisition:

Get+install+use

Pre-acquisition

+

Post-acquisition

By @andrewghayes via flickr (CC BY-NC 2.0)

StepStepStepStep 7: High7: High7: High7: High----LevelLevelLevelLevel ProductProductProductProduct

SpecificationSpecificationSpecificationSpecification

A prototype is an early sample, model, or release

of a product built to test a concept or process or

to act as a thing to be replicated or learned from.

Wikipedia

https://en.wikipedia.org/wiki/Prototype

A visual A visual A visual A visual representationrepresentationrepresentationrepresentation

of of of of your productyour productyour productyour product

By Simon Collison via flickr (CC BY-NC-ND 2.0)

By Samuel Mann via flickr (CC BY 2.0)

By geekphysical via flickr (CC BY 2.0)

By Thomas Link via flickr (CC BY-SA 2.0)

By thinkpublic via flickr (CC BY-ND 2.0)

A visual representation of your A visual representation of your A visual representation of your A visual representation of your

productproductproductproduct

Remove misunderstandings.

More concrete.

Talk to potential customers.

Link features – benefits.

At this stage, the best prototype isAt this stage, the best prototype isAt this stage, the best prototype isAt this stage, the best prototype is

By Antonio Bonanno via flickr (CC BY-SA 2.0)

By Ruth via flickr (CC BY 2.0)

By Ruth via flickr (CC BY 2.0)