Week To build a culture of savings in America.. To illustrate why saving is so important for American families To introduce America Saves Week 2011 To.

WeekTo build a culture of savings in America.

Purpose of This Webinar• To illustrate why saving is so important

for American families• To introduce America Saves Week 2011• To demonstrate why participation in

America Saves Week benefits your organization and constituents

"The Federal Reserve Board is pleased to be part of the team that provides support for local and national America Saves

programs.”- Ben Bernake, Chairman of the U.S. Federal Reserve

The Importance of Saving In the U.S.

Stephen BrobeckExecutive Director, Consumer Federation of America

Current state of savings in the U.S. and impact on families and individuals

Questions & Comments?

“Make Saving Automatic”

• An opportunity for Americans to assess their financial condition and goals

• A dedicated time for financial action• A time for organizations and

institutions to emphasize Automatic Saving and make it easy to start

A national initiative with thousands of local partners including:

Organizations encourage and assist Americans, especially lower-income households, to start saving and build wealth

Over 225,000 Savers and growing Annual reach of more than 40 million people

Collaborators/Partners FDIC -- Federal Reserve Board JumpStart -- Social Security Administration OCC -- Department of Defense Cooperative Extension -- ABA Educational

Foundation CUNA -- Many others

America Saves managed by Consumer Federation of America.

America Saves WeekCo-coordinated by America Saves and

the American Savings and Education Council.

ASW 2010 Results

•Participation by 1,800+ organizations

•500,000+ people attended events, workshops, or tax sites

•More than 2.9 million reached through PSAs, ads, media appearances

•Press reach of 40 million+

•26,000+ people enrolled as Savers

•In total, more than $110 million was pledged or added to accounts as a result of America Saves Week 2010 activities.

•Now in its fifth year, America Saves Week has grown each year.

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How To Participate in America Saves Week:

Promotion – Information - Action

Promotion• ASW on your website, in your newsletters and publications• ASW material to your audiences: flyers, posters, payroll

stuffers• Press releases, op-eds, info on your activities• With financial institutions promote the Week and Savings• Government and elected officials to endorse the Week

Information• Your organization’s information, studies , research• CFA’s Study on LMI Savers & calculators• AICPA’s Emergency Savings Calculator• ASEC’s Ballpark Estimate• FINRA’s Save & Investment website

How To Participate in America Saves Week:

Promotion – Information - Action

Action• Signing up as a Saver and opening and

adding to accounts • Saving at Tax Time by purchasing Savings

Bonds• Attending classes, seminars, creating

savings plans• Signing up for direct deposit and

automatic savings• Other ideas

America Saves Week:Benefits to Your

Organization Increase your visibility and expand

relationships Increase public awareness of the

need and opportunity to save Create additional opportunities for

individuals to take positive financial action

QUESTIONS?

Resources, Strategies & Materials

Bottom Line The savings message, resources and

opportunity to save can support your clients, customers, participants, employees.

Your organization will benefit from participation in America Saves Week 2011, February 20-27.

It is easy to participate in America Saves Week to support your program, services and products.

Register TODAY as a participating organization at americasavesweek.org

QUESTIONS?Contact: Nancy Register – [email protected] George Barany - [email protected] Ken McDonnell - [email protected] Charles Lowry- [email protected]