Week one martini

© 2013 CANDACE CROWE DESIGN COPYRIGHT, CONFIDENTIAL DO NOT SHARE.

by Candace Crowe, President/Creative DirectorTimothy Crowe, Executive Coordinator, and John Gottchalk, Writer / Project Manager

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Private Session with Karen11.20.2013

by Candace Crowe, President/Creative DirectorTimothy Crowe, Executive Coordinator, and John Gottchalk, Writer / Project Manager

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Introductionsand

Using Google Hangout

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10 Week Course Topics


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WEEKS TWO THROUGH TEN:



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Your Digital Brand Review: Your footprint in time.



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Your Digital Brand Review: Your footprint in time. Google: Analytics, places for business, ad words and keyword tool.



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Your Digital Brand Review: Your footprint in time. Google: Analytics, places for business, ad words and keyword tool.Blogging: Strategy, best practices, using WordPress, & distribution.



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Your Digital Brand Review: Your footprint in time. Google: Analytics, places for business, ad words and keyword tool.Blogging: Strategy, best practices, using WordPress, & distribution.

Social Media: Strategy, creating a posting calendar, best practices Facebook, Google +, YouTube, etc. & adopting an acceptable use policy. Tech Talk: Apps, Tabs.



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Video SEO and Video Testimonials: How-to’s and coaching for interviews. Tech Talk: video file types.



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Email Marketing: getting the most out of REVENEZmail. Tech Talk: responsive, adaptive, mobile and the user experience.



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Email Marketing: getting the most out of REVENEZmail. Tech Talk: responsive, adaptive, mobile and the user experience.Review Site Biggies: Yelp, RealSelf, complete profile w/ photos, becoming a Yelper, court elites.



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Tips to Increase Quality Patient Reviews: Implementing a system that is right for your practice.



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Tips to Increase Quality Patient Reviews: Implementing a system that is right for your practice.

Final Wrap Up: Making the most of your strategic written system, wrap up, & graduation.



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Today we will be looking at...


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1. Why have a system?



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2. A brief look at Facebook & Google+ – strategy & consistency, a look at a sample monthly posting schedule.



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3. The Most Visited Pages of Your Website – how to create a gallery that books patients.



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3. The Most Visited Pages of Your Website – how to create a gallery that books patients.

4. Tech Talk – understanding browsers



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ONEWhy have a system?

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The DIY SEO System

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Improves your internet ranking and brand.


The DIY SEO System

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Provides a checklist of how to get things done.


The DIY SEO System

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Provides strategy and order.


The DIY SEO System

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A well thought out system reduces wasted time, resources, and saves $.


The DIY SEO System

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A well thought out system reduces wasted time, resources, and saves $.

Without a structured process, it’s very difficult to find out what’s gone right and what’s gone wrong.


The DIY SEO System

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By week ten,you will have a strategic, written system

created specific for your practiceand your practice’s goals.


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TWOA brief look at Facebook & Google+

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TWOA brief look at Facebook & Google+

Strategy and consistency,

a look at a sample monthlyposting schedule.

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Because you are already involved making posts to Facebook,we will briefly spent five minutes on strategy.

Week 5 will be an in depth look at all social media that is applicable to your practice.


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Strategy & Consistency

In order to start developing your system, here’s a sample posting schedule that will add some structure to your posts.


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THREEThe Most Visited Page of Your Website

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THREEThe Most Visited Page of Your Website

How to create a before & after gallerythat books patients.

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The Truth About Before & After Galleries

The number one visited page on every websitewe have seen is the Before and After Gallery.

What exactly does that mean?

As Marie Olsen says,

“patients are 25% more likely to schedule if they like the way you show your

before and after photos.”

It means MONEY in your bank account.


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• A small gallery creates a perception to the viewer that you are not very experienced and not a quality choice. The viewer believes that these photos are your best examples.

• Uneven cropping means lack of attention to detail and thus lack of attention to me the patient.

• Showcasing not only a larger number of cases, but also multiple angles of each case will create better perceptions of quality and outcomes for prospective patients.

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IT STARTS WITH A QUALITY IMAGETips to better photo taking.

Develop a system that works for your practice.

Check list for person taking photos:

• Do I have the patient centered in the frame?

• Is the lighting good?

• Did I look at the before photo to make sure I’ve taken the after the same size?

• Did I save it with the proper file name to the proper folder?

• Did I get the release form signed? If yes, upload it to our website, iPad and/or Facebook.

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Go to replenishcosmetic.com/gallery. You will see we have programmed in our newest gallery.

Updates include:

• Now, from one login you can upload before and afters to website, Facebook and iPad. We will show you the Facebook tabs and iPad in another weekly session.

• Each patient set is a "new page" so the search crawlers can crawl each one. The more cases you showcase, the bigger your site gets, gives you a better opportunity to rank higher in search engine results.

• Fully responsive gallery.

• Addition of social links to your site.


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• Patient ID feature allows you to easily find a patient should you need to take a case down.

• Each case can contain up to five sets of before & afters.

• Add keyword rich, detailed information about the procedure. Cases can be quickly sorted by the viewer, filtering the images by height, weight, age, and gender.

• Add black privacy bars to any image.

• Upload photo will resize automatically. You can further tweak the images with the built-in crop tool.

• Drag and drop into the order you want them to present.


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How to create a gallery that books patients.

• Go to Revenez1.com• Click on the purple CLIENT LOGIN button• Enter your username_______________ and

password_____________________• Left hand column click on before and after

gallery

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FOURTech Talk


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FOURTech Talk

Understanding browsers.


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Homework for this week

• Load five new before & after cases

• Install Google Chrome


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Week one martini

Education

video file

review site

topics video

digital brand

google strategy

video testimonials

topics weeks

keyword tool