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Experimental Research
Chapter 8
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Introduction
Explanatory research
Research that seeks to explain the cause of a
phenomenon, and typically asks what causes
what? or why is it this way?
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Introduction
Causal hypothesis
A testable expectation about an independent
variables affect on a dependent variable
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Introduction
Causal hypotheses and experimental designs1. Empirical association
2. Temporal precedence or time order
3. Non-causal relationship
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Introduction
Causal hypotheses and experimental
designs
Experimental designs
A study design in which the independent variable
is controlled, manipulated, or introduced in some
way by the researcher
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Introduction
The classic experiment: Data collectiontechnique or study design?
In experimental design the independentvariable is introduced, manipulated, orcontrolled
What does this mean?
The independent variable does not occur naturally,but it is the result of an action taken by the
researcher Unique feature of the classic experimental design
The researcher controls the placement of samplemembers into two or more categories of theindependent variable
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Introduction
The classic experiment: Data collectiontechnique or study design?
Ifpractical and ethical, a study can bedesigned so that the dependent variable ismeasured first and then,the independentvariable is introduced or manipulated and,finally, the dependent variable is measuredagain.
Can see whether the introduction of theindependent variable comes before changeinthe dependent variable.
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Experimental Designs
Control group
Exposed to allthe influences that the
experimental group is exposed to exceptfor
thestimulus
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Experimental Designs
Stimulus
The experimental condition of the independent variable
that is controlled or introduced by the researcher in
an experiment
The researcher tries to treat the two groups exactly
alike, except instead of the stimulus, the control
group receives no treatments, an alternative
treatment, or a placebo
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Experimental Designs
Placebo
A simulated treatment of the control group that
is designed to appear authentic
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Experimental Designs
Internal validity
Agreement between a studys conclusions
about causal connections and what is actually
true
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Experimental Designs
Experimental design
pretest-posttest control group experiment
Classic controlled experiment
An experimental design with two or morerandomly selected groups (an experimental and
control group) in which the researcher controls or
introduces the independent variable and
measures the dependent variable at least two
times (pretest and posttest measurement)
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Experimental Designs
Experimental design
pretest-posttest control group experiment
Pretest
The measurement of the dependent variable thatoccurs before the introduction of the stimulus of
independent variable
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Experimental Designs
Experimental design
pretest-posttest control group experiment
Posttest
The measurement of the dependent variable thatoccurs after the introduction of the stimulus or the
independent variable
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Experimental Designs
Experimental design
pretest-posttest control group experiment
Probability sampling
A sample that gives every member of thepopulation a known (nonzero) chance of inclusion
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Experimental Designs
Experimental design
pretest-posttest control group experiment
Random Assignment
A technique for assigning members of the sampleto experimental and control groups by chance to
maximize the likelihood that the groups are similar
at the beginning of the experiment
This can be done by flipping a coin to determine
which subject is assigned to which group
Assign each subject a number and using either a
random number table or electronic random number
generator to select members of each group
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Experimental Designs
Experimental design
pretest-posttest control group experiment
Matching
Assigning members of the sample to groups bymatching members of the sample on one or
more characteristics and separating the pairs
into two groups with one group randomly
selected to become the experimental group
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Experimental Designs
Experimental design
pretest-posttest control group experiment
1. The study uses at least one experimental and one
control group, selected using a strategy to make thegroups as similar as possible
2. The dependent variable is measured at least two time
for the experimental and control groups. The first
measurement is before and the second is after the
independent variable is introduced
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Experimental Designs
Experimental designpretest-posttest control group experiment
3. The independent variable is introduced, manipulated, orcontrolled by the researcher between the two measurements of
the dependent variable.4. The differences in the dependent variable between thepretest and posttest are calculated for the experimental group(s)and for the control group. The differences in the dependentvariable for the experimental and control groups are compared.
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Experimental Designs
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Experimental Designs
Internal validity and experiments
Maturation
The biological and psychological processes
that cause people to change over time
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Experimental Designs
Internal validity and experiments
Testing effect
The sensitizing effect on subjects of the
pretest
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Experimental Designs
Internal validity and experiments
History
The effects of general historical events
on study participants
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Experimental Designs
Internal validity and experiments
Selection bias
A bias in the way the experimental and
control or comparison groups areselected that is responsible for
preexisting differences between the
groups.
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Experimental Designs
Posttest-only control group experiment
An experimental design with no pretest
Either because it is not possible to do a pretest or
because of a concern that using a pretest wouldsensitize the experimental group to the stimulus
Same design elements as other experiments:
control of manipulation of the stimulus and two or
more groups using random selection or
assignment
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Experimental Designs
Extended experimental design
Solomon four-group design
A controlled experiment with an additional
experimental and control group with eachreceiving a posttest only
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Experimental Designs
Quasi-experimental design
An experimental design that is missing one or
more aspects of a true experiment
Most frequently random assignment intoexperimental and control groups
Used when it is not ethical or practical to do a
controlled experiment
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Experimental Designs
Experiments in the field
Field experiment
An experiment done in the real world of
classrooms, offices, factories, homes,playgrounds, and the like
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Experimental Designs
Experiments in the field
Generalizability
The ability to apply the results of a study to
groups or situations beyond those actuallystudied
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Experimental Designs
Experiments in the laboratory
Laboratory research
Research done in settings that allows the
researcher control over the conditions, such as ina university or medical setting
Research examples
Hobza and Aaron Rochlen (2009)
Bushman and Anderson (2009)
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Experimental Designs
Experiments in the laboratory
Important to evaluate a studys external
validity or the ability to generalize the
results from the laboratory to the real world
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Experimental Designs
Experiments in the laboratory External Validity Issues to Consider
1. Was the situation very artificial, or did it approximate reallife?
2. How different were study participants from otherpopulations?
3. To what extent did the participants believe that they wereup for inspection, serving as guinea pigs or play acting, orhave other feelings that would affect responses to the
stimulus?4. To what extent did the researcher communicate his or her
expectations for results to the subjects with verbal ornonverbal cues?
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Experimental Designs
Experiments in the laboratory
Double-blind experiment
An experiment in which neither the subjects nor
research staff who interact with them knows thememberships of the experimental or control
groups.
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Experimental Designs
Natural experiments
A study using a real-work phenomena that
approximates an experimental design even
though the independent variable is notcontrolled, manipulated, or introduced by the
researcher
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Comparing Experiments to Other
Designs
Many research questions cannot be studied
using experimental design
Large samples are required
Not practical, ethical, and possible tomanipulate the independent variable
In these scenarios researchers may consider
panel, trend, cross-sectional, or case study
designs
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Summary
Study design options
Refer to Table 8.2 - Summary of Design
Studies
Issues to consider in designing a study Ethical considerations
Practicality
Time
Cost
Feasibility of controlling the independent variable
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QuizQuestion 1
An experimental design has the advantage over
non-experimental approaches of determining
the order in which events occur and
a. controlling the effects of other variables.b. minimizing the costs of the research.
c. accommodating ethical concerns.
d. proving conclusively that a relationship is
causal.
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QuizQuestion 2
In a classic experimental design, it is important
to take measures of control and experimental
groups
a. before and after treatment.b. at least once during the research.
c. after the treatment.
d. before the treatment.
e. it is not important to take measures.
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QuizQuestion 3
In experimental designs, it is important that the
control group and the experimental group
a. are as similar as possible.
b. represent very different groups so that theresearch is generalizable.
c. do not come from the same background.
d. receive the same treatment.