Week 3 intro to gamification

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Introduction to Gamification Week 3

The Octalysis Framework

Teams Teams of 4 or 5 Balanced Requests

honored

Reactions to the BOOK?

Gamification Definition

“The craft of defining fun and engaging elements found typically in games and thoughtfully applying them to real-world or productive activities.”

Chapter 1

Chapter 1


Importance of Core Drives

When there are none of these 8 Core Drives behind a Desired Action, there is zero motivation and no action will take place

White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity &

Feedback

Doing something bigger than yourself

Feeling ‘chosen’ to take action

White Hat Drives Epic Meaning & Calling Development &

Accomplishment Empowerment of Creativity &

Feedback

Making progress Developing skills Achieving mastery

White Hat Drives Epic Meaning & Calling Development & Accomplishment Empowerment of Creativity &

Feedback

Engaged in a creative process

Making new things, new combinations

Black Hat Drives Scarcity & Impatience Loss & Avoidance Unpredictability & Curiosity

Wanting something because it’s rare, unattainable


Avoiding something negative “Special offer for a limited

time only”


What happens next?

White Hat vs. Black

If something is engaging because it lets you express your creativity, makes you feel successful through skill mastery, and gives you a higher sense of meaning, it makes you feel very good and powerful.

White Hat vs. Black

On the other hand, if you are always doing something because you don’t know what will happen next, you are constantly in fear of losing something, or because you’re struggling to attain things you can’t have, the experience will often leave a bad taste in your mouth- even if you are consistently motivated to take these

The 1984 Apple Ad

https://www.youtube.com/watch?v=2zfqw8nhUwA

https://www.youtube.com/watch?v=2zfqw8nhUwA

The Think Different Ad

https://www.youtube.com/watch?v=nmwXdGm89Tk

https://www.youtube.com/watch?v=nmwXdGm89Tk

Left Brain Drives Development & Accomplishment Ownership & Possession Scarcity & Impatience

Making progress Developing skills Achieving mastery


Feeling like you own or control something

Leads to a desire to increase or improve what you own


Wanting something because it’s rare or unattainable

Right Brain Drives Empowerment of Creativity &

Feedback Social Influence and

Relatedness Unpredictability & Curiosity

Engaging in a creative process Figuring out new things or trying

new combinations Getting feedback on results




Mentorship Social acceptance Social feedback Companionship Competition




What happens next?

Right Brain Core Drives

It is much better for companies to design experiences that motivate the Right Brain Core Drives, making something in of itself fun and rewarding so users can continuously enjoy and engage in the activity.

Motivation is often better when it sticks.

Wikipedia

Google Photospheres

Mnemonic Activity Create a mnemonic device that will enable

all of us to know these eight drives and four subsets cold.

Example: My Very Earnest Mary Jane Stole Uncle Ned’s Purse

Every Good Boy Does Fine

Mnemonic Activity

Goal: Phrases or sentences that are memorable and easy to link back to the actual terms.

Ideally, they should be chunked into the four categories White Hat, Black Hat, Left Brain and Right Brain.


Breakout Room 1: Reddit.com

Breakout Room 2: KhanAcademy.org

Breakout Room 3: MyFitnessPal.com

Breakout Room 4: Pokémon Go

Debriefing

Reddit Khan Academy My Fitness Pal Pokémon Go

What core drives were dominant? Which were not present at all?

Gamification Project

Real-world problem External client or yourself (expertise needed) One or two vetted opportunities will be

presented next week, but it’s best if you come up with your own.

Gamification Project One per team A single deliverable, with template provided

next week Contents: Problem analysis, solution

proposed, octalysis diagram, and an evaluation metric

Octalysis Tool

http://www.yukaichou.com/octalysis-tool/

Team Activity

In breakout rooms, see if you can decide on a common problem to work on for your gamification project.

Team A goes to Breakout Room 1, etc.

Homework

Read Chou Chapters 9-12

Name your team: one word with the same initial letter

Get topic approval 1st section of your

project document

Week 3 intro to gamification

Education