Page 1
ACCOUNT MANAGEMENT TASKS
Page 2
Stuff we’ll cover this week...
Page 3
Different motivations
Page 4
Agency Job Descriptions
Page 5
A day in the life of an Account Executive…
*warning – no day is ‘average’*
Page 6
Typical Tasks for a Grad Account Executive
Page 7
More general Account Management jobs
Page 8
Karmarama Criteria
Page 9
The tools of the trade
Page 15
Profitability – your responsibility
Page 16
10 habits of highly effective account handlers
Page 17
10 habits of highly effective account handlers
Page 18
10 habits of highly effective account handlers
Page 19
10 habits of highly effective account handlers
Page 20
10 habits of highly effective account handlers
Page 21
10 habits of highly effective account handlers
Page 22
10 habits of highly effective account handlers
Page 23
10 habits of highly effective account handlers
Page 24
10 habits of highly effective account handlers
Page 25
10 habits of highly effective account handlers
Page 26
An excellent account person according to the IPA
Page 27
New business – the “standard” process
Page 28
New business - a virtuous cycle