Seattle’s Best Coffee By Angelina Figueroa Tuesday, October 14, 14
Week 2 Project
Aug 21, 2015
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Seattle’s BestCoffeeBy Angelina Figueroa
Tuesday, October 14, 14
Seattle’s Best CoffeeAd Campaign:
“Anywhere Coffee is Needed”
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Then
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Now
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Quality
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On the go...
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330 Second Unusual Clips
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Yoga
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Porcupine
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Gliding
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Humor is GreatBut how can I relate?
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To Gain Attention:We need to tap into the primal partof the brain.
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Get em’ with emotions.
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Put them on a roller coaster of emotions.
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Grab one!
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What would your life be like without coffee?
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To persuade an audienceYou’re going to need...
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Pathos:An appeal to the audiences Emotions
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Ethos:Credibility
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Logos: Logic & Reasoning
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Work in progress...
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