Week 2 class 1

First and most important thing…

The greatest gigs will never be publically advertised.

The greatest entertainment career is the one you invent from scratch.

Deliver above and beyond, every time, and do so with a smile.

Building the Network Professional Organizations

LinkedIn

Social Media

School Activities

Part Time and Internship-based Work. (Choose carefully)

Attending Shows, Conferences and Events .

Always Carry Business Cards!

Getting Recommendations and Referrals

10 Commandments of Networking: Dan Kimpel

1) Be the person others want to help succeed.

2) Your objective is a long career, play

a long-range game.

3) Treat everyone with equal respect.

4) Understand others, not only their words, but emotions.

5) Fame and fortune are not synonymous.

7) Your happiness in life is not dependent upon fame or fortune.

8) Change is good.

9) Play the game you truly believe you can win.

10)Protect yourself with genuine, positive energy.

What Strengths Do You Have?

• Knowledge Based: Education and experience

• Transferable Skills: People skills, problem solving, verbal and written ability, time management and planning.

• Personal Traits: Integrity, authenticity, honesty, reliability, intelligence.

Where are you?

• Based on age in the family?

• Location?

• Oldest, middle, youngest, or only child?

• Psychology 101

Food for Thought

Professional Mindset The transition from artist to entrepreneur begins with the adoption of a business mindset.

Determining that your craft is valuable and worthy of compensation…eventually.

Every decision moving forward should be filtered with this attitude and mindset.

The adoption of professional focus must start early and is coupled with timing, talent, and very hard work.

This attitude should be fostered RIGHT NOW!

Importance of Branding

• Your brand is the visible identity that you cultivate relating to your business, your music, and career aspirations.

• Your brand is the identity colleagues and clients associate with your skill set and abilities.

Building a Portfolio Your portfolio or “reel” is the calling card by which you’ll be judged for future employment.

This portfolio is a short three to five minute demonstration of your BEST work.

It is imperative to build your portfolio while you are still in school. This allows for revision as you go along.

Most professional portfolios exist online and are easily accessible.

There are many free websites that host these kinds of services, but you should also consider registering your domain name.

Ralph Murphy’s Approach

• Absenting of Self: Losing your ego by getting out of the way of self-serving interests.

• Be smart, listen to the truth, get unbiased feedback, and work on your weak areas.

• © Ralph Murphy: Murphy’s Law, ASCAP Nashville

Research and Urgency Where do you want to live?

Will you need to relocate for career opportunities?

What are you good at?

What do you like doing?

What is the competition like in your proposed career path?

In what areas are you deficient?

Are you willing to make up for those deficiencies?

What knowledge do you need to acquire about your chosen field?

Ten Best Attributes of Music Pros: Dan Kimpel

• Talent • Training and Education • A Big Personality • A Positive Outlook • Enthusiasm

• Entertainment Value • Desire and Determination • Commitment and Timing • Creating Your Own

Opportunities • Knowing when Emotion

Should Overtake Logic • © Dan Kimpel 2009

Marketing Plan

• Establishment of the timeline to accomplish each goal. • A priority list of what goals should be accomplished and

when. • Understanding the state of the industry and how the

recordings are selling of a similar artist. • Having a clear understanding of the artist’s target

demographic. • Having detailed plans as to how to reach that market. • Also having an exit strategy.