Week 1 Agenda Course Outline Course Overview Lecture Topic: The Evolution of Telecommunications into the Internet, and the Internet into Business First,

Week 1 Agenda

• Course Outline• Course Overview• Lecture Topic:• The Evolution of Telecommunications into the

Internet, and the Internet into Business• First, a little housekeeping• Office Hours: Normally Friday 13:00-14:00-ish

in WMC 3327

Objectives of BUS466

• To establish a general sense of literacy about the Internet, how it is applied to Business, and specifically about new applications and opportunities, such as Web 2.0

• To explore Web applications and technologies, and discuss how they are or can be applied in a business environment

• To go in-depth to a particular sub-topic and research its application, and possibly develop a prototype to show its function

2

The Genesis

• Social Networking/Web 2.0 is somewhat revolutionary in terms of its rate of development

• Millenials ‘reverse mentoring’ Boomers

3

Skills

• To understand key issues in the digital networked economy

• to get in the habit of critically reading and understanding news in the area

• Facebook faces constant challenges about its privacy implications

• Will Google+ make Facebook Myspace?• Is the cloud the end of privacy?

4

Skills

• To understand the fundamentals of networking, and Internetworking

• how the Internet works, and how applications can, and do function on the Internet

• how Web 2.0 technologies, such as MUVEs, blogs, wikis, mashups, RSS, and others work

• how these Web 2.0 technologies are being, or could be, used in business

5

Course Outline

• 15% Participation / Seminar Contributions

• 30% Technology Presentations

• 30% Final Examination

• 25% Term Project

6

Reference Materials

• Discussion questions are assigned periodically on the course web page

• http://bus466.com• Usually they focus on some posted reading,

supplemented either by a library article downloadable for reading, or a reference to information or an article on a website

• The first one will start next week…

7

Final

• A case situation where we will look at how a business could use the materials we have discussed over the term.

8

Technology Presentations

• Every week group(s) will bring forward a relevant technology and present for discussion what the technology is, where it fits in relation to Internet applications, how businesses are using it, and why it is interesting.

• MUVE• Wiki• blogs• social networking apps

9

Gartner’s 2013 Hype Cycle

Technology Presentations

• I will start the presentations in week 3 with a discussion of a Web 2.0 technology that has some interesting business opportunities

• Yammer

11

Technology Presentations

• Your task in the next two weeks is to form a group of 4 (a group of 4 is typically comprised of between 3 and 5 persons)

• You are to meet and discuss Web 2.0 applications and technologies, find one of mutual interest

• In week 3, we will discuss your selections• There is a course wiki being set up on which you can

discuss ideas online. I will demonstrate it at the beginning of next week.

• https://wiki.sfu.ca/summer14/bus466d100

12

Technology Presentations

• Once approved (dealing with duplications, clarifying the issues, etc.), you should explore the technology

• general classification• related alternatives• The private course wiki will have a page with

schedule preferences starting next week.• Then go look at who is using it, and what innovative

business opportunities there are for this technology

13

Technology Presentations

• First come, first served. There is a course wiki. We will discuss how to access and use it, and the first group to post their topic on a wiki page about group presentations owns that topic.

• The wiki is linked on the course web page.

• https://wiki.sfu.ca/fall14/bus466d100/

14

Term Papers

• There is another wiki, on which past term’s students prepared entries in lieu of term papers. We tried a couple of different media, but the consensus so far was this format:

http://parker.bus.sfu.ca/bus466bok • It is my hope that we can extend this to continue evolving

a ‘body of knowledge’• We will discuss topics next week• For this term, I hope we can find new topics to add to

this project

15

Weekly Seminar Format• 30 - 50 minutes• What’s new in technology this week?• new applications• legal issues• significant, interesting events• ~ up to 1 hour• Seminar discussion• text and readings material• ~ 1 to 1.5 hours• Technology presentations, discussions

16

General Topic Suggestions

• Explore a web technology in depth

• what it is• who is using it, and for what

purpose• describe an application of it

in depth

• Such as...

• Mashups• describe their origins,

development, growth• give examples of applications of

mashups• do a case study of an

organization cleverly using them, and what they gain from them

• OR, build a mashup to show its potential for a club, business, or key application

• If you are curious, have a look at Yahoo Pipes

17

General Topic Suggestions

• Compare a business that is using an innovative Web 2.0 technology with one that isn’t

• what is the cost of the investment?• what are they gaining?• who is winning?

18

General Topic Suggestions

• You could also look at a phenomenon, like the permanent loss of control of peoples’ privacy with new Web 2.0 applications

• For example, a group presented ‘freeconomics’ and discussed the notion of ‘free’ things on the web, and what the costs are, and what the business models are.

• Google doesn’t sell much, but they could buy General Motors if they felt like it.

19

General Topic Suggestions

• I am open to suggestions• Form a group, discuss the topic for your

technology presentation• We will spend some time next week discussing

both the technology presentations and the term paper topics

20

General Topic Suggestions

• Explore a general Web 2.0 technology in an overview format

• what is it• where did it come from• how old is it• who is using it• what are they gaining from it

21

General Topic Suggestions

• Advocacy of a Social Media technology that could change something…– Online cyberbullying, and the devastating

consequences– Facebook’s automatic facial tagging technology

– Couldn’t they work to fix this?

Another potential twist

• Want to try a backchannel here?

http://todaysmeet.com/bus466

• Twitter: #bus466

23

Discussion QuestionHow old is the Internet?

24

The Internet

• It actually evolved over a long, long time…

25

Telegraph

• Samuel F. B. Morse received a patent in 1838• Hence the name Morse code• The first message was sent from Washington

to Baltimore on 24th of May 1844• Western Union Telegraph & Co was founded in

1856• Morse code was dropped as a US Navy

communication medium in 1998

26

Transatlantic Cable

• London was still world financial centre in the mid 1800s• Peabody & Company (predecessor of J. P. Morgan &

Company) funded a project to lay the first transatlantic cable for telegraph

• Started in 1856, completed 1858• Queen Victoria’s congratulatory message to President

Buchanan took 16 hours to transmit• Three weeks later the cable broke• A more reliable cable was laid in 1866 between St. Johns,

Newfoundland and Valentia, Ireland• Immensely useful business tool

27

Telephone

• Charles Bourseul had the original idea of transmitting sound over electric waves

• 1876 Alexander Graham Bell patented his telephone

• He asked Western Telegraph Company to buy his patent for $100,000:

• "What shall we do with a toy like that?"

28

Wireless

• Friedrich Hertz discovered the electromagnetic wave in 1888

• Wireless was born• Guglielmo Marchese Marconi exploited this

discovery• 1901 he bridged the Atlantic with his wireless

telegraphy

29

Bell Labs

• Lucent Bell labs is the springboard of many of today’s communications (and computer) technologies

• “Its employees have generated more than 40,000 inventions since 1925. The average home contains at least 25 products that stem from Bell Labs innovations, including phones, TVs, remote controls, VCRs, radios, stereos, CD players, and computers”

30

Transistors

• 1947 Bell labs invented the transistor• Some team members left Bell Labs and founded

Fairchild semiconductor• Gordon Moore, Robert Noyce left Fairchild in 1967

to found Intel• Gordon Moore made a famous prediction in 1965• “the doubling of transistors every couple of years“• Now known as Moore’s Law

31

Newer Technologies Yet

• Satellites were developed in the 1960s for communication purposes

• Optical fiber in 1966 (use of light to transmit data)

• 1995: Nortel has a ‘proof of concept’ school in the United Kingdom that runs packets over electricity transmission lines

32

DARPANET (WAN)

• DARPANET, Interface Message Processors (later know as routers), and TCP/IP were invented

• First attempt at data networking

33

Evolution of the Internet Itself

• 1969: First IP packet sent• 1969: ArpaNET commissioned by US DOD• 1973: England and Norway Join• 1981: BITNET emerges at CUNY• 1983: Domain Names wereinvented• 1986: NSFNet created

34

Evolution of the Internet Itself

• 1990: First web server online• 1991: Commercial Access• 1993: Mosaic hits WWW• 1994: Yahoo arrives• 1994: NREN established• 1995: eBay, Amazon and Craigslist• 1995: Commercial ‘Ownership’• 1995: August 9 – Netscape IPO• 1996: Governmental Control Issues Emerge

35

Evolution of the Internet Itself

• 1996: Intranets Emerge• 1996/1997: Extranets Appear• 1997: Birth of Internet2• Back to its roots• Research Institutions Pulling Out• 1998: Google’s IPO• 2000: Dot Com Fiasco• 2001: First Wikipedia entry• 2003: Friendster • 2004: Web 2.0

36

The PC Revolution

• Microsoft was founded in 1975• “A PC on every desk and in every home”• The proliferation of PCs gave the world an

access device• Now it is a matter of connecting them

37

Novell

• The company that brought the world Novell Netware

• Local Area Networks were born

38

Telecom

• Deregulation and new forms of competition has changed the industry significantly

• Convergence is finally starting in earnest– Telephone– Mobile Phone– Television– Internet Access

39

For Next Week

• Read the chapter and McKinsey article linked on the course website: http://bus466.com/schedule.html

40

A small favor

• In order to get to know you, I would appreciate access to your name, a photograph, and your concentration(s).– I will show you how to post them on the private

wiki.– This is not mandatory.– Would you rather email them to me privately?• Please email me with ANY concerns. I respect your

privacy.

41

For next week

• There is an article by Kim, Lee and Lee available in the library.– Please go to the course website bus466.com and

get the reference for the article in the syllabus.– Then go to the ‘library quick links’ link, and

highlight the article name. It will find it within the Simon Fraser University library, and you can read or copy it. We will briefly discuss its implications next week.

For next week

• Please give MediaWiki a try and introduce yourself• Your name, major, relevant interests…

– Note: This is a private wiki that only current BUS 466 registrants can access

– If you are not comfortable putting a photo of yourself online, I understand. Please let me know in confidence.

wiki.sfu.ca/summer14/bus466d100

Go to the ‘about us’ page, log in, choose ‘edit’ and see if you can figure out how to upload a photo and add it to the list (hint: upload the file first, then link to it. Note it is case sensitive)