Last Updated 2:12 pm TALKING NEW MEDIA Technology, Tools of the Trade April 2, 2014 About TNM TNM eBookstore Tablet Publishing Advertise Contact SEARCH F Each Wednesday, Talking New Media invites digital publishing leaders to discuss industry topics involving digital publishing. This week’s column is authored by Gayle Moss on PressReader’s use of HTML5, JavaScript and CSS3. or many years, newspaper and magazine editors and designers have used complex software applications to help them lay out every page of each newspaper or magazine issue. But even with sophisticated technology, laying out content for a static product is not a fully automated process. Manual alterations need to be made to font types, sizes, formats, colors, images, and even the text itself, to optimize page space and create an appealing presentation for the reader. At the end of all that effort, there exists high-value content worthy of a paywall, but it still can’t be read in a convenient or engaging way on most mobile devices, particularly smartphones, where more and more users are accessing news. The Publisher’s Dilemma This leaves publishers with a fundamental problem – they have a huge “Serviceable Addressable Market” (SAM), with no affordable way to actually serve it. Wednesday column: HTML5 versus native implementation for all publishing platforms by Gayle Moss / Published today / SHARE THIS Facebook 0 Tweet
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Last Updated 2:12 pm
TALKING NEW MEDIA Technology, Tools of the Trade
April 2, 2014
About TNM TNM eBookstore Tablet Publishing Advertise Contact SEARCH
F
Each Wednesday, Talking New Media invites digital publishing leaders to discuss industry topics involving digital
publishing. This week’s column is authored by Gayle Moss on PressReader’s use of HTML5, JavaScript and CSS3.
or many years, newspaper and magazine editors and designers have used complex software applications to help them lay
out every page of each newspaper or magazine issue. But even with sophisticated technology, laying out content for a
static product is not a fully automated process.
Manual alterations need to be made to font types, sizes, formats, colors, images, and even the text itself, to optimize page
space and create an appealing presentation for the reader.
At the end of all that effort, there exists high-value content worthy of a paywall, but it still can’t be read in a convenient or
engaging way on most mobile devices, particularly smartphones, where more and more users are accessing news.
The Publisher’s Dilemma
This leaves publishers with a fundamental problem – they have a huge “Serviceable Addressable Market” (SAM), with no