WEB TRẺ THƠ Delivering Happiness To Women
Jun 27, 2015
WEB TRẺ THƠ
Delivering Happiness To Women
Content
Webtretho Introduction
Media Coverage
Social Media Solution
Product & Sevices
Campaign Proposal
Contact Us
“People don ’t believe what you tell them.
They rarely believe what you show them.
They often believe what their friends tell them”
- Seth Godin -
Webtretho Introduction
Leading brands and agencies has considered Webtretho as the #1 community
platform for women in Vietnam is a must-have channel for advertising to
women for women, children and family related products
Source: Webtretho Agencies & Brands Survey 2012
Background
Webtretho (WTT) is the Vietnam’s most-trafficked one-stop communityfor women in Vietnam. Grow organically from a group of women eager toshare and gain parenting advice, to a robust support system that fostersknowledge and meaningful relationships.
Established since 2002, Under development for 10 years, Webtrethohosts an enormous database of time-less knowledge and experienceshared by the community and thus has become an allencompassing, credible source for information about pregnancy, childrearing and family development
Webtretho aims to be the dominant new media company in Vietnamfocusing on delivering happiness to women by empowering women andenrich their lives
Series A Funding leads by IDG | Ventures Vietnam
Why we should work together?
Allows your customer interact with your messages
Create unlimited viral effects about your brand
Having long-term SEO traffic benefit (which other
platform doesn’t, including Facebook) without
continuous spending
Support to optimize & improve 24/7 and your
campaign doesn’t have to follow publishing schedule
Flexible to customize on your campaign demand
Real-time detail report on campaign effectiveness
Measure by millions impression, not thousands
30% of Vietnam Population Access Internet Every Month
Value Propositions : #1 Women Publisher
Powerful system with 20++ severs and incredible
DDOS defend technology
Incredible easy to access everywhere in Vietnam
Remarkable familiar with Vietnamese users
User-generated content, coverage all aspect of
women life
Measure by millions of impressions, not thousands
Timeless content which gets better SEO traffics
everyday
Top 20 website in Vietnam (by Alexa Ranking)
Value Propositions : #1 Women Community
Leading women community in Vietnam
Ideal place to learn tips and tricks on pregnancy, baby
care and family
Upgrading every single day, for the best user
experience
Smoothly carry 33K+ new discussions every month
Powerful system with 20++ severs and incredible DDOS
defend technology
There is almost no limit on what we can deliver to women
Value Propositions : #1 Advertising Partner
A-Z Solutions for social media campaign
Dedicated Account Manager for your best performance
Actively Listen to your need and customize on your demand
Openly Flexible to optimized, improve your ad anytime you want
Real-time Measuring your campaign effectiveness
Value Long-term partners with strong support and attractive pricing
Strongest experience in Vietnam with women community
Brands Working With Us
Agencies Working With Us
When 1/3 Vietnamese population access internet
And 25% of adult women access our site monthly, without seeing your brand
It’s time to take actions.
Media Coverage
#1 Publisher In Women Sector
Pageviews
Monthly
37,381,852
Visits
Monthly
10,006,350
Unique Visitors
Monthly
4,383,599
Registered Users
1,077,158
Our users accumulated spending 115.17 years on our website monthly
6.05 minper visit
We are the only women website in Vietnam has 10m visit Monthly
#1 Women community
New Topics
Per Month
33,216 +
Total Discussions
626,170
Comments
15,185,20824.25 Comments
Per topics
We are the only community in Vietnam has 81% users are women
Our member are
Women with strong buying-power
55.1% from 24-35 yrs. old
82.69% are living in urban areas
Women with successful life & career
87% is studying or earned at least one university degree
78% are office workers & professionals, online during work hours
Women with major decision power on household spending
77% are married and of those
64% have at least one child between the ages of 0-3yrs
Source: Webtretho User Analytics Dec 2012
We target national equally with 53% traffics from the North and 47% from the South
Women come to us
To learn tips and tricks on fashion, beauty care, pregnancy, baby
care and family care
To share experiences and help each other overcome issues or
problem in life
To connect and make friend between women share similar
interests
Source: Webtretho Content Analytics Dec 2012
Popular Content
Family Life
Dating & Wedding
Pregnancy
Family Care
Children Care
Personal Life
Education
Job & Career
Fashion & Beauty care
Entertainment & Travel
Social Life & Community
We are about all aspects of women life
21%
27%
12%
24%
16%
Fashion & Beauty Care
Social Life & Community
Job & Career
Food & Drink, Entertainment &
Travel
Education
Women With Personal Life
23%
25%
18%
18%
15%
Family Care
Pregnancy
Children
Dating, relationships & wedding
Health
Women With Family Life
Source: Webtretho Content Analytics Dec 2012
And we share chances with you to bring happiness to women
Social Media Solution
Webtretho is the leading women community in Vietnam
And when women access our site without seeing you
It’s time to take actions.
Building social conversationsThe flow of social viral campaign
Building traffics is hard, building community is a lot harder. Let us share our community with you
Building Social CampaignA-Z Solution to create unlimited viral effects about your brand
Spread your messageRich Media
Café WTT
(Product Base PR)
Mẹ Sành Điệu (Location Base PR)
Banner Ad
Facebook Ad
Newsletter
Spark engagementSocial Activities
Quiz & Contest
Forum Seeding
Expert Panel
Hosting & maintain community Social Media
Brand Microsite
Sticky-topicForum Sub-
box
Campaign Timeline Typical campaign runs 8-12w for the best viral performance
Product & Services
Webtretho is the leading women community in Vietnam
And when women access our site without seeing you
It’s time to take actions.
Owning your own community
Brand MicrositeYour online presence under our trusted brand
One-stop online place to present your brand message, product information, brand community & events
Hosting under our trusted domain as an effective channel to build and improve your brand trustworthiness
Advertising Format:
Domain as [brand].webtretho.com.vn or webtrertho.com/[brand]. The website must have Webtretho Universal Menu & Brand
Microsite design & coding might be provided by Webtretho at additional production costs
Sticky TopicIdeal place to start connecting with community
Stay in the established & popular sub-box on our forum
Premium sticky location to branding your product to our members effectively
Benefit strong traffics from long established community
Advertising Format:
Always stay on top of discussion box in forum. Option to allow user comments & interact with each other within the topic scope.
Content is allowed for editing in 24h after publishing on the forum
Forum Sub-boxOwning your own brand community
Hosting articles, activities & discussion about your brands
Maintain social effect & brand community from your campaign
Free-change banner & 2nd sub-box in your community
Advertising Format:
Sub-box locates in “Hoi Ban Tron” box and display at free-charge on Social Activities Board during the campaign
Spread the message
Café WebtrethoPR Articles for product branding
Official communication channel to our member at an average 1,000 views per week
Interacting with PR content with option to open for members contribute comment
Advertising Format:
The article's thumbnail lasts for 1 day on WTT portal and 3-4 days on the detail page
Consists of up to 1000 words and 3 images (650x250 pixels). The article's content can be provided by either the client or WTT content team, in which case additional charges may apply
Mẹ Sành ĐiệuPR Articles introducing place to buy product or services
Powerful channel to immediately introduce your stores or services to our community
Advertising Format:
The article's will display across all WTT forum and portal at least 1 day in Mẹ Sành Điệu box.
Consists of up to 500 words and 1 image (650x250 pixels) for standard post or 500 words & a slideshow or video clip for premium post.
The article's content can be provided by either the client or WTT content team, in which case additional charges may apply
Banner AdGet women awareness about your brands
Allow you to measure your ad performance and support optimize every day, 24/7
Average CTR is 0.14% (Industry av. is 0.08%)
Provide strategic branding effect with premium sponsorship package
Advertising Format:
Premium banner one banner at a display location or share 3 banner at one display location
Support: JPG, flash, gif & expandable banner
Facebook FanpageConnecting with our member on Facebook
Growth organically from the beginning, no purchasing fan
Strictly spam comment control to ensure quality of member profile & comments
Average 15-25K reach per post, average CTR is ~8%
Advertising Format:
Standard post with picture, video, text & link
Special post with question, event announcement
Support promoted post for the best viral performance
News Letter & Event BoxSpread your campaign and branding toward our 280K subscribers
Effective branding tool with 15-20% open rate (Industry av. is ~8%)
Effective attracting member in your campaign with 7-9% click rate (Industry av. Is ~4%)
Free-charge for campaign hosting on Webtretho
Advertising Format:
Campaign banner will display in Event Newsletter weekly during it’s activities
Unlimited viral effects from our community
Spark the customers engaging process
Social Activities BoardPremium location to promote your campaign
Highly attractive section with an average 10 comments/discussion
• Stay on top of forum categories list• Free-charge of social box on all portals and forums for campaign hosting on
Webtretho
Quiz & ContestMaximize interactions with your brand
Effective way to host online activation campaign under Webtretho trusted-brand
Effective tool to engage customers with brand and build brand community
Advertising Format: Photo & Video contest, Writing contest, Quiz & Survey
The content must comply with WTT’s forum regulations
Clients should have reputable judges (celebrities or influential users) to increase user's excitement and client's reputation and reliability.
Design, coding, hosting or judgers may be provided by WTT, in which case additional charges may apply
Forum SeedingInitialize the discussion about your brand
Information articles to educate your current & potential customers about your problem-solving
Conversation seeding about your problem-solving solutions & your product
Deliver your brand message in the most natural way
Advertising Format
Sticky-topic conversation seeding, Sub-box conversation seeding, activities participations
Expert PanelUnderstand potential customers’ problems & present your solution
An Online Consulting Panel in which experts are invited to answer users' questions regarding to a certain knowledge area.
Advertising Format
PR activities and question submit by members for the event is usually done 2 weeks in advance. As usual, over 200 questions are answered during the event. The majority of those are prepared in advance and are displayed during the session only. This ensures that the experts can answer as many queries as possible.
WTT organizes the Q&A session at its office and prepares necessary facilities. The experts are invited by clients or by WTT, in which case additional charges may apply. During the event's occurrence, which usually lasts for 2 hours, questions are sent directly to experts and receive instant responses.
Campaign Time Frame
E [email protected] (84) 083 979 8075
H 3rd Mirae Building268 To Hien Thanh, D10, HCMC, Vietnam
Contact Us