PowerPoint Presentation
UX parameters
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notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
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InteractiveIdea presented hereby are solely owned by HGS
Interactive & cannot be adapted / changed / replicated in any
form without prior notification to HGS Interactive1Consumer
behavior: Online Hotel booking
Idea presented hereby are solely owned by HGS Interactive &
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notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteAccessibility: We need to make
sure that the site load-time is reasonable. 60% users leave the
website if the load-time is high.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteReadability: There should be
adequate text-to-background contrast. The font size/spacing should
be easy to read.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteIdentity: Company logo should be
prominently placed. The tagline should make companys (hotel)
purpose clear. Taglines are a great way to explain the purpose of a
site to a user quickly.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteInformation: There should be a
clear path to company information and contact information. Major
headings should be clear and descriptive
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteDesign/ Layout: The home-page
should be digestible in 5 seconds. The important information should
be placed in the first fold of the layout. Flash and add-ons should
be used sparingly only.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteNavigation: The main navigation
should be easily identifiable and consistent. The navigation labels
should be clear and concise.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteContent: The page titles should
be explanatory. URLs should be meaningful and user-friendly.
Critical content should be above fold. Well constructed pages
useclear headingsto organize content, and subheadings to make that
content easier to parse. The visual appearance of content may not
be as important as the content itself, but without some sort of
hierarchy a user can get lost inside of a page.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteSearch: The website should have
the search functionality. It should be a site-wide search. For
hotel industry, it is important to have the functionality to search
the various properties at different locations by the brand.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteQuick reservation: The website
should have a QUICK reservation form to improve click to book ratio
for online reservations through hotel websites.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsitePersonalisation: The website may
add a feature of personalizing services as per customers online
behavior and as per his/ her past preferences if any. This will
help to improve the personal customer experience, customer
satisfaction and ultimately increase conversion rates.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsitePre-filled forms: We may use
cache/ cookies to pre-fill the forms to save the user from hassle
of filling it. We may also update the form fields as per his/ her
current selection and remember it throughout the session while
searching & booking a hotel room.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteLocal currency & language:
Using cache/ cookies to predict which country each visitor is
searching from and what language they are using whilst
searching.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteReviews: Customer reviews (30%),
and clear pricing (29%)as the topfeatures users would want to see
on hotel websites. It does have the sense to add review scores to
results pages, though it could go further and use these as a
refinement option.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteImagery: Users will at least
expect to see views of the room they'll stay in as well as the
hotel facilities.It's also an opportunity to sell the hotel through
great imagery.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteInteractive map and area
information: Interactive online maps are now becoming a very
important part of hospitality focussed websites. Give your visitors
the chance to explore shops, restaurants and other facilities near
your hotel and they'll reward you by spending more time on your
site - increasing the chances of a booking!
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteWeather Information: Providing
the weather information on the website will equip the user to be
prepared while visiting the place. This increases the interactivity
on the website.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteChecking in with easy-to-find
info: According to a survey of over 2,000 consumers, 53% of
respondents found and booked their holiday online, while 30%
conducted online research first, then booked their reservations
offline. This means that over 80% of users research their hotel and
travel options online, making this a very important step in
convincing the user to book.
We need to shorten the booking form & make it easier to find
the necessary details.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteClear information is vital:
According to the survey 64% of users would abandon their booking if
hidden charges were discovered, or if pricing was generally
unclear. 19% would drop it if they couldnt find enough
information.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveWe all like things to be easy when we buy onlinean
online shopping experience should never make the user feel
disappointed or frustrated and should always be credible and
trustworthy. Booking shouldnt be any different. 20Suggestions for
WebsiteDeals & offers: Price is of course a significant
deciding factor. The survey found 64% of users said price was more
important than the destination. Finding a good deal is also
important; the survey showed that 56% said their key reason for
booking online was to find lower prices.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteBook Later Button Widget: To save
time and gain powerful travel remarketing features, consider
getting the Book Later Button. After placing the widget near your
Book Now buttons (and on analytics exit pages), visitors will be
able to request a booking reminder with privacy and security. Your
custom hotel remarketing email message will automatically get sent
out on schedule. Best of all you can track the results for the
greatest ROI.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteShowcase the new and unique
services offered by the hotel. E.g. Forex counters, Pet services,
Happy hours, Free food etc.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSuggestions for WebsiteHighlight the free amenities for
Hotel-goers on the website. E.g. Free wi-fi is most important,
followed by Free breakfast.
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSearch Parameters
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveIdea presented hereby are solely owned by HGS
Interactive & cannot be adapted / changed / replicated in any
form without prior notification to HGS Interactive25Domain Level
FactorsCountry Level Top Domain Having a country code top level
domain (co.uk, .com, .com.au etc.) helps the site rank for the
particular country
Domain Age The age of a particular website plays a small but
significant role in the eyes of search engines
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractivePage Level FactorsHTML optimization On page HTML
elements like page titles, description tags, headers, images alt
text, etc. are very important piece of content
On Page Content Fresh, quality content with appropriate keyword
targeting is strongly recommended for websites
Multimedia Images, videos and other multimedia elements act as
quality content signals
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSite Level FactorsSite Architecture A well put together
site architecture (especially silo structure) helps Google
thematically organize website content
Site Updates - How often site is updated and especially when new
content is added is a sitewide freshness factor
Presence of Sitemaps Sitemaps helps search engines index website
pages easily and thoroughly thus improving website visibility
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveBacklink FactorsUser Reviews/ Site Reputation Sites
review on sites like Yelp.com, Ripoffreport etc. play an important
role in search engines algorithm
Authority of Linking Domains Referring domains authority play an
independent role in links importance. Links from .gov and .edu
holds special place in search algorithm
Natural Link Profile A site with natural link profile is going
to rank highly compared to sponsored or paid link neighborhood
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveUser Interaction FactorsOrganic Click Through Rate Pages
that get clicked more on search engine results pages get a ranking
boost
Direct Traffic Its confirmed that Google uses data from Google
Chrome to determine whether or not people visit a site and how
often. Sites with lots of direct traffic are likely higher quality
than sites that get very less direct traffic
Bounce Rate Google uses bounce rate as quality testers for
websites. Sites with higher bounce rates is not a positive sign
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSocial Signals Site Level Social Signals Site-wide
social signals increase sites overall authority which will increase
search visibility for all its pages
Number of tweets, Facebook likes, shares, Google +1s - User
activity for website on their social media platforms plays an
important role search engine algorithm
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveSpecial Algorithm RulesGeo Targeting Google gives
preference to sites with local server IP and country-specific
domain name extensions
Local Search Google often places Google+ Local results above the
normal organic search results
Query deserves Freshness Google gives newer pages a boost for
certain searches
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
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InteractiveThank You
Idea presented hereby are solely owned by HGS Interactive &
cannot be adapted / changed / replicated in any form without prior
notification to HGS InteractiveIdea presented hereby are solely
owned by HGS Interactive & cannot be adapted / changed /
replicated in any form without prior notification to HGS
InteractiveIdea presented hereby are solely owned by HGS
Interactive & cannot be adapted / changed / replicated in any
form without prior notification to HGS Interactive33