Top Banner
Website Persuasion Optimization
21

Website Persuasion Optimization

Jul 03, 2015

Download

Business

Your website should be the most powerful promotion tool in your arsenal. It can be structured to deliver your value proposition in a unique and consistent matter. Once the persuasive capability of your website you will see a big difference in conversion ration and bottom line profits.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Page 1: Website Persuasion Optimization

WebsitePersuasion

Optimization

Page 2: Website Persuasion Optimization

Marketing is a form of communication with the intent to persuade.

Page 3: Website Persuasion Optimization
Page 4: Website Persuasion Optimization

An optimized online sales process will clearly communicate your unique value proposition in a consistent fashion.

Page 5: Website Persuasion Optimization
Page 6: Website Persuasion Optimization
Page 7: Website Persuasion Optimization

“Data trumps intuition…”

Matt Round

Director of Personalization

Page 8: Website Persuasion Optimization
Page 9: Website Persuasion Optimization
Page 10: Website Persuasion Optimization

.

Page 11: Website Persuasion Optimization
Page 12: Website Persuasion Optimization

Ask Yourself

Does your websitehighlight your uniquebenefit?

Page 13: Website Persuasion Optimization

Ask Yourself

Is it customer-centric,does it appeal to adiverse audience?

Page 14: Website Persuasion Optimization

Ask yourself

Is the design cleanand is the journeyclear and simple?

Page 15: Website Persuasion Optimization

Ask Yourself

Does it have clearnavigation, afocused messageand compellingvisuals?

Page 16: Website Persuasion Optimization

Ask Yourself

Are you delivering ameaningful interactiveexperience?

Does your websitestand above thecompetitions?

Page 17: Website Persuasion Optimization
Page 18: Website Persuasion Optimization
Page 19: Website Persuasion Optimization
Page 20: Website Persuasion Optimization
Page 21: Website Persuasion Optimization