Website Lead Forms Customization For Higher Completion Rates Website Lead Forms Customization For Higher Completion Rates.

WebsiteWebsiteLead FormsLead Forms

Customization ForCustomization ForHigher Completion RatesHigher Completion Rates

WebsiteWebsiteLead FormsLead Forms

Customization ForCustomization ForHigher Completion RatesHigher Completion Rates

Dealership web sites that are designed and hosted by Automark Dealership web sites that are designed and hosted by Automark Web-Based Services come equipped with a utility that is designed Web-Based Services come equipped with a utility that is designed to supply dealers with a tool that can be utilized to:to supply dealers with a tool that can be utilized to:

1.1. Customize Web site forms for contentCustomize Web site forms for content2.2. Reformat and rearrange the sequencing of form questionsReformat and rearrange the sequencing of form questions3.3. Restructure required content prior to submission Restructure required content prior to submission 4.4. Shorten or lengthen a form’s length for increased Shorten or lengthen a form’s length for increased

submission ratessubmission rates

An Important Group An Important Group The buying habits and online activity of young people is important to automakers, who, along with their dealers,

invest more than $1 billion a year to influence the nearly 60 million monthly online auto shoppers.

Young buyers represent so many potential sales that Toyota Motor Sales U.S.A. Inc. has built a separate youth brand, Scion, to sweep

the group into Toyota showrooms early.

- Automotive News

An Important Group An Important Group The buying habits and online activity of young people is important to automakers, who, along with their dealers,

invest more than $1 billion a year to influence the nearly 60 million monthly online auto shoppers.

Young buyers represent so many potential sales that Toyota Motor Sales U.S.A. Inc. has built a separate youth brand, Scion, to sweep

the group into Toyota showrooms early.

- Automotive News

Who looks at Dealer Web Sites, and why isWho looks at Dealer Web Sites, and why isit so important to keep the forms fresh and it so important to keep the forms fresh and interesting for increased completion rates?interesting for increased completion rates?

An Important GroupAn Important Group

The 80 million people born since 1977 are the The 80 million people born since 1977 are the largest age group of potential vehicle owners, largest age group of potential vehicle owners, outnumbering baby boomers. These younger outnumbering baby boomers. These younger

people tend to be turned off by traditional people tend to be turned off by traditional marketing and advertising, preferring to get most marketing and advertising, preferring to get most

of their auto information from the Internet. of their auto information from the Internet.

- Automotive News

Who looks at Dealer Web Sites, and why is it so important to keep Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?the forms fresh and interesting for increased completion rates?

An Important GroupAn Important Group

According to Forrester Research Inc.; According to Forrester Research Inc.; 28 percent of visitors to a dealer’s Web 28 percent of visitors to a dealer’s Web site buy a vehicle within three monthssite buy a vehicle within three months,,

meaning that online shoppers are asmeaning that online shoppers are ashot a prospect as a showroom visitor. hot a prospect as a showroom visitor.

- Automotive News

Who looks at Dealer Web Sites, and why is it so important to keep the Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?forms fresh and interesting for increased completion rates?

An Important GroupAn Important Group

“It really is important because we found out that 84 “It really is important because we found out that 84 percent of people somewhere in the purchasing percent of people somewhere in the purchasing

process have gone to the Internet for information,”process have gone to the Internet for information,”said Eric Conn, assistant vice president of national said Eric Conn, assistant vice president of national

advertising for American Honda Motor Co. advertising for American Honda Motor Co.

- Automotive News

Who looks at Dealer Web Sites, and why is it so important to keep the Who looks at Dealer Web Sites, and why is it so important to keep the forms fresh and interesting for increased completion rates?forms fresh and interesting for increased completion rates?