Website Evaluation Michael Lambur, Ph.D. eXtension Evaluation and Research Leader Virginia Tech ACE/NETC June 9, 2009 Des Moines, IA
Nov 01, 2014
Website Evaluation
Michael Lambur, Ph.D.eXtension Evaluation and Research LeaderVirginia TechACE/NETCJune 9, 2009Des Moines, IA
Session agenda
Indentify the purpose of your website and translate into evaluation questions
Decide how to collect data Connecting with your users
Identify the purpose of your website and translate into evaluation questions What do you want to achieve with
individuals who visit your website? Convey information Create awareness Increase knowledge Change behaviors
Identify the purpose of your website and translate into evaluation questions Convey information and create
awareness What is the volume of access on the site? What do they access? How long do they spend on the site? Where do they come from?
Identify the purpose of your website and translate into evaluation questions Convey information and create
awareness How did you discover this website? How often do you access information on
the web on this topic? How useful is this information? How would you rate the usefulness of this
information compared to other websites/information sources?
Identify the purpose of your website and translate into evaluation questions Increase knowledge
To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?
Identify the purpose of your website and translate into evaluation questions Change behaviors
To what extent did individuals’ interacting with the website change their behaviors on the topic?
Collecting data
Analytics (site usage) Google Analytics
Feedback from users Online survey applications (Zoomerang,
Survey Monkey, InstantSurvey, Snap) Interviews and focus groups (telephone,
Adobe Connect)
Google Analytics
Online survey applications
InstantSurvey
Connecting with your users
This may be your biggest challenge! This will depend the purpose of your site
and how you maintain contact with users Registration Webinars, chats, and other engagement
strategies Imbedded links to online surveys
Connecting with your users
After years of erosion it now appears that the destination web era is drawing to a close. This is a trend that digital thinkers like Om Malik have long noted. In fact the numbers prove it.
Steve Reubel, “The End of the Destination Web Era.” Micropersuasion. Available at http://www.micropersuasion.com/2009/05/the-end-of-the-destination-web-era.html
Resources
Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ.
www.instantsurvey.com www.surveymonkey.com www.zoomerang.com www.adobe.com/products/
acrobatconnect/
Resources
http://is4.instantsurvey.com/creation/preview.isp?u=8669&preview=yes&SurveyId=54409&h=EovG_CRATo6-QPSJot7tPQ