May 11, 2015
Andy [email protected]
Website Essentials
www.slideshare.net/awolber/
http://nptechguide.pbwiki.com/
http://tinyurl.com/43u83p
Register your own domain name
(URL)
Host your own website
1993
Host your website at a datacenter
1996
www.techsoup.org/products/
www.techsoup.org/learningcenter/webbuilding/
wiki.dreamhost.com/index.php/Non-profit_Discount
www.aiso.net
Basic Content
• Organization news
• Program information
• Board and staff list
• Donor list• 990
• Contact us• Directions• Search• FAQs• Document
publishing
Enhanced Content• Email lists• Online donations• Weblog • Discussion forums• Event calendar• Compliance with web standards /
accessibility
Advanced Content•Event registration•Multiple database
integration (single view of customer)
•Multi-lingual support
By Carrie BicknerBy Kelly Goto & Emily Cotler
www.GroundSpring.org/learningcenter
www.GuideStar.org / www.NetworkforGood.org
Use an online application
2000
www.ConstantContact.com
www.SiteKreator.com
http://www.groundspring.org/services/dms.cfm
www.WildApricot.com
www.DemocracyInAction.org
www.idealware.org
Blog
Flickr MySpace
YouTube
2007
Weblogs
• Writing ordered by most recent items first
• Focus on a defined set of topics• Publish “feeds” (RSS*) so people can
“subscribe” to updates• One or more authors• Basic website content management
system
* RSS 2.0 = Really simple syndication
www.commoncraft.com
www.newsgator.com
www.soscs.blogspot.com
http://www.fashionofgoodwill.org/
http://tinyurl.com/24lnfd
“After only six weeks the blog is averaging over 600 readers a week!! We’re retaining more than 25% of our readers and converting better than 3% into online shoppers. Considering … (we’ve) only been up for about 90 days, we’re obviously very pleased so far with the results.”
Brendan Hurley, Senior Vice President of Marketing & Communications,
Goodwill of Greater Washington
Mobile Internet
2008
Mobile Internet
2008
www.twitter.com
www.MobileActive.org
www.slideshare.net/awolber/
http://linkbun.ch/2qla
Text
“npowermi” to
41411
(www.textmarks.com)
Andy Wolber