WEBSITE DEVELOPMENT FOR CROWDFUNDING CAMPAIGN Roadmap to success or failure
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WEBSITE DEVELOPMENTFOR CROWDFUNDING CAMPAIGN
Roadmap to success or failure
MAIRIS SKUJA
Master creators of web pages, large scale e-commerce projects, web based
information systems, mobile and social media applications
YEARS
+50015
15PROJECTS
COUNTRIES
Experience in Web Solutionsfor Crowdfunding Campaigns
Latvia Finland
1.3 M USD 116 T USDKickstarter Indiegogo
Fixed funding
Flexible funding
TABLE OF CONTENTS
WORKPLEASURE TO
WITH
Critical components of your campaign
Campaign stages and your website
Rule of the thumb
1.2.3.
1.CRITICAL COMPONENTSOF YOUR CAMPAIGN
CRITICAL COMPONENTS
OF YOUR CAMPAIGN
1. Ambition, Courage & Commitment
2. Know-How & Experience
3. Right Team
4. Clear Game Plan
5. Readiness to Iterate & Change Fast
CRITICAL COMPETENCES
OF THE TEAM
YOURPRODUCT& MARKET
WEB MARKETING
& PR
PARTNERS, SPONSORS &
FRIENDS
WEB DESIGN & DEVELOPMENT
1 2 3 4
2.CAMPAIGN STAGESAND YOUR WEBSITE
MATURITYSTAGE
CAMPAIGN STAGESAND YOUR WEBSITE
PRODUCT WEBSITE(Current version)
PRE-CAMPAIGN WEBSITE(Soft-Launch)
CAMPAIGNWEBSITE(Hard-Launch)
POST-CAMPAIGNWEBSITE
(Feedback, Marketing &Pre-Orders)
1 2 3 4
5
STAGE 1: PRODUCT WEBSITE
PRODUCT WEBSITE(Current version)
1 KEY MESSAGES
TEAMBENEFITS & FEATURES
CONTACTSSOCIALMEDIALINKS
FOCUS:EARLY STAGE FINANCING & DEVELOPMENT
STORY
PRE-CAMPAIGN WEBSITE(Soft-Launch)
2
STAGE 2: PRE-CAMPAIGN
FOCUS:E-MAIL DATABASE & SUPPORTERS ACQUISITION
KEY MESSAGES
STORYTEAM
BENEFITS & FEATURES
CONTACTS
SOCIAL MEDIALINKS
PARTNERS & SUPPORTERS
SUBSCRIPTION
CAMPAIGNWEBSITE(Hard-Launch)
3
STAGE 3: CAMPAIGN
FOCUS:REACHING CAMPAIGN GOAL
KEY MESSAGES
STORY+ Timeline
TEAM
BENEFITS & FEATURES
BUZZ+ Media Coverage
SOCIAL MEDIALINKS
PARTNERS & SUPPORTERS
CAMPAIGN INFORMATION
+ Call To Action
CONTACTS+ Media info+ Feedback
POST- CAMPAIGNWEBSITE
(Feedback, Marketing &Pre-Orders)
4
STAGE 2: POST-CAMPAIGN
FOCUS:KEEPING PROMISES TO FOUNDERS, GIVING FEEDBACK + PRE-ORDERS
KEY MESSAGES
STORY& TIMELINE
TEAM
BENEFITS & FEATURES SOCIAL MEDIA
LINKS
PARTNERS & SUPPORTERS
PRE-ORDERS
CONTACTS
MEDIA (RELATIONS)
FEEDBACKTO FOUNDERS &
COMMUNITY
3.RULE OF THE THUMB
RULE OF THE THUMB
1. Keyword research (do your homework)
2. SEO focus for copywrite
3. Exceptionally structured content
4. Social media for both - SEO and Engagement
5. Human readable URLs
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE
RULE OF THE THUMB
6. META tags: Title & Description
7. Sitemap & Internal links
8. URL redirects across site versions
9. Off-page SEO is must
10. First impression
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE
RULE OF THE THUMB
11. Consistency in Design
12. Realism in Design
13. Understandable Navigation
14. Clear signals (form / function)
15. Accessablity (screens / devices & standards)
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE
RULE OF THE THUMB
16. Clear messages
17. Content value (uniqueness)
18. Understandability (language & wording used)
19. Trust (team, partners bigger than you, …)
20. Close the deal (CTAs)
20 THINGS FOR CREATING SUCCESSFUL PRODUCT WEBSITE
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