Website Design Unveiling Operations Meeting 8.16.12
Mar 26, 2015
Website DesignUnveiling
Operations Meeting 8.16.12
Overall Goal
Transform website into a user-focused, powerful marketing tool that…
Communicates Our Brand
Defining our Brand
Top Attributes Responsive
Reliable
Experienced
Friendly
Committed
Respected
Helpful
Defining our Brand
Greatest Strengths
*Internal – Diversity of Services and Number of Years in Business
Responsiveness
Quality of Work
Expertise
Project Management
Defining our Brand
Key Differentiators “Quality of Employees”
“Always Willing to Help”
“One-Stop-Shop for all Disciplines”
“Long Tenure and Deep Understanding of
Needs”
“Take Care of Problems and Don’t Make Excuses”
“Most Client-Focused Consultant
I’ve Used”
Specific Needs
What’s most important to clients when visiting websites of firm’s like RS&H?
*Internal – Employment Opportunities
Project Examples
Info on Markets and Services
Detailed Case Studies
#1 Write-in Response:
How to Contact Staff
Specific Needs
From an internal perspective…
Keep Content Current
Needs Modern, Fresh Look
Showcase Exceptional Work
More Emphasis on Services
Highlight Technical Staff
Overall Objectives
User-focused and Engaging Unified Image – We are RS&H Right Balance: Experience and People Increase Accessibility Position Niche Services Plan for Ongoing Updates
No Banner Option Banner Option
(Sub-Service)
(Sub-Market)
Questions?