Eesti esimene internetiturunduse agentuur Internet Marketing Website Conversion Strategy Workshop for DDVE By Robin Gurney Strategy Director @ www.altex.ee
Jan 20, 2015
Eesti esimene internetiturunduse agentuurInternet Marketing
Website Conversion Strategy Workshop
for DDVE
By Robin Gurney
Strategy Director @ www.altex.ee
Eesti esimene internetiturunduse agentuurInternet Marketing
About Altex
• Estonia’s first specialist internet marketing agency• Multicultural, multinational• Altex is a „European agency based in Tallinn“• Turnover grown each year• Modest profit every year• Reinvest profit into experimentation and people• „Magnet for excellence“• Ready to expand now the basics are right• Eco-friendly, charitable to community• Share our knowledge and skills with all • 100+ presentations here• www.pay4results.eu is growing fast.
Eesti esimene internetiturunduse agentuurInternet Marketing
About MeNearer 50 than 40. English.
Creative Strategy Director – ex-Boss
Passionate about the internet since 1997 when I discovered Manchester United (BOO!) had a website and Liverpool FC did not!
Started one of UK’s first internet marketing agencies 1997.
Sold it 2002.
Imported to Estonia by a Princess in 2005.
Love travelling (to escape the winters)
Fan of The Fall, Liverpool FC, anywhere hot with a great beach, my two kids (Miabel and Josep)
Eesti esimene internetiturunduse agentuurInternet Marketing
The Conversion Funnel
Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: Google Adwords• Choose a product or service• Keyword research in target
markets• Check trends and insights• Set up an account if you don’t
have one
• Google keyword research tool• Google Trends• Google Insights
• Choose target market• Write an ad• Choose landing page• Start campaign• Test test test
Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: SEO80/20 rule applies.
Adwords is good test.
Adwords plus SEO = more than 100%.
Key factors: • Title.• URL.• Meta desc tag (to get the click).• Content - H tags, bold etc.• Links.• Sitemap.
SEO Ranking Factors
Eesti esimene internetiturunduse agentuurInternet Marketing
Visibility: LinkedIn
Eesti esimene internetiturunduse agentuurInternet Marketing
CPC and CPA
Eesti esimene internetiturunduse agentuurInternet Marketing
Credibility is Essential
Credibility checklist and Source: Stanford University.
Eesti esimene internetiturunduse agentuurInternet Marketing
Usability
Eesti esimene internetiturunduse agentuurInternet Marketing
Content is King
Eesti esimene internetiturunduse agentuurInternet Marketing
Analyse and Engage
Eesti esimene internetiturunduse agentuurInternet Marketing
Tips for Entrepreneurs
• The devil is in the detail• Don’t overwork, enjoy life• Make mistakes fast - learn and
never repeat same mistake• Assumption is the mother of all
fuck ups• Understand your limitations.
Delegate. Outsource. Step aside.• Don’t be greedy. Share shares.
• Ideas are cheap, execution is everything
• If you don't ask, you don't get• Ne te confundant illegitimi !• Act decisively and fast, react even
faster• Don’t sell yourself cheap• Don’t be afraid to fail – trust your
instincts
Eesti esimene internetiturunduse agentuurInternet Marketing
Magnet 4 Excellence
Help us GROW
Contact Andri Viiand
http://www.linkedin.com/in/andriviiand