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Website Conversion Architecture www.Mequoda.com | slide 1 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
The Mequoda Method
Don NicholasManaging Partner, Mequoda Group, LLC
Chief Architect, Mequoda Wordpress Systems
Editor-in-Chief, Mequoda Daily Network
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Website Conversion Architecture www.Mequoda.com | slide 2 © 2009 Mequoda Group, LLC
Mequoda Method Case Studies
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Website Conversion Architecture www.Mequoda.com | slide 3 © 2009 Mequoda Group, LLC
12 Skills for Making Money Online
Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Online Content Management
PR & Link Building
Email Newsletter Marketing
Landing Page Optimization
Digital Product Development
Social Media Marketing
Structuring Online Jobs
Key Metric Analysis
Business Plan Development
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Website Conversion Architecture www.Mequoda.com | slide 4 © 2009 Mequoda Group, LLC
Converting Visitors into Email Subscribers
Mequoda Method Skills
Website Architectureand Design
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Website Conversion Architecture www.Mequoda.com | slide 5 © 2009 Mequoda Group, LLC
The Yellow Brick Road
OFIEs, OFINs and Floaters OH MY!
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Website Conversion Architecture www.Mequoda.com | slide 6 © 2009 Mequoda Group, LLC
Attraction Conversion Architecture
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Website Conversion Architecture www.Mequoda.com | slide 7 © 2009 Mequoda Group, LLC
Mequoda System Economics
Email Circulation 92,855
Revenue per Subscriber $12
Total System Revenue $1,126,564
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Website Conversion Architecture www.Mequoda.com | slide 8 © 2009 Mequoda Group, LLC
Conversion Rate Impact on Email Circulation
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Website Conversion Architecture www.Mequoda.com | slide 9 © 2009 Mequoda Group, LLC
Basic Webpage Archetypes
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Website Conversion Architecture www.Mequoda.com | slide 10 © 2009 Mequoda Group, LLC
Attraction Conversion Architecture
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Website Conversion Architecture www.Mequoda.com | slide 11 © 2009 Mequoda Group, LLC
Organic Conversion Architecture
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Home Landing Page
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Glossary Index Landing Page
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Keyword Index Landing Page
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Author Index Landing Page
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Tag Landing Page
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Topic Landing Page
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Author Landing Page
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Marketplace Landing Page
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Website Conversion Architecture www.Mequoda.com | slide 20 © 2009 Mequoda Group, LLC
Rapid Conversion Landing Page
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Article Landing Page
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Website Conversion Architecture www.Mequoda.com | slide 22 © 2009 Mequoda Group, LLC
Download Up Sell Page
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Website Conversion Architecture www.Mequoda.com | slide 23 © 2009 Mequoda Group, LLC
Template Inventory Checklist
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Website Conversion Architecture www.Mequoda.com | slide 24 © 2009 Mequoda Group, LLC
Mequoda Wordpress Plugins and Applications
Plugins• Mequoda Auto Tagger• Mequoda Conference Registration• Mequoda Email Contact• Mequoda Order Flow• Mequoda Previous Next Post Link• Mequoda Registration• Mequoda Source Tracking• Mequoda Transaction Tracker• Mequoda WhatCounts Collector
Applications• Google Custom Search• Google Analytics• Google Adwords• Google Optimizer• What Counts EMS• Delivery Monitor• PayPal CC Processing•Excel Reporting
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Website Conversion Architecture www.Mequoda.com | slide 25 © 2009 Mequoda Group, LLC
Mequoda Daily User Task Flow Map
Show the A and B
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Website Conversion Architecture www.Mequoda.com | slide 26 © 2009 Mequoda Group, LLC
Mequoda Daily User Task Flow Map – Page 2
Show the A and B
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Website Conversion Architecture www.Mequoda.com | slide 27 © 2009 Mequoda Group, LLC
Mequoda Daily User Task Flow Map – Page 3
Show the A and B
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Website Conversion Architecture www.Mequoda.com | slide 28 © 2009 Mequoda Group, LLC
Attraction Conversion Architecture
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Website Conversion Architecture www.Mequoda.com | slide 29 © 2009 Mequoda Group, LLC
Thank You
Don Nicholas, Managing PartnerMequoda Group, LLC
[email protected] (508) 358-9689
530 Wood StreetBristol, RI 02809http://www.Mequoda.com