Website Analysis

Website Analysis

The website has a very simplistic text that is clear and easy to read. This may be a result of Michael Buble having an older audience that may of found it difficult to navigate and that would most likely deter them from using it as they would find it intimidating.

The artists face is clear to the site user

which reduces the complexity of it as the fan base tends to be older and so

allows easier recognition of the

artist as a site without the artist

may deter them from using it as it

doesn’t connect to them as they came

to see the artist and the image would be

reassuring.

The way in which they entice the audience into joining his fan club is by using the old style advertisement “flash” In order to get his older viewers to join as this is the kind of advertisement they grew up with and are familiar with and

its more used for magazines than websites.

The color scheme of the slideshow may have the older the audience feeling nostalgia as it would most likely remind them of the 60’s the swinging era and may cause them to feel at home and connected to the artist.

The layout of the 3 sections on the site is really simple and has minimal color which could connote that the website is trying to be simplistic in order to keep the older and possibly less technologically savvy audience interested in the site. The simplicity makes it easy to navigate.

This shares a similarity with the home page and that is a relatively large picture of the artist and additionally the picture of the artist is one of the few things that is colorful on this page potentially drawing the audience towards it and getting them to click it and buy the merchandise.

Despite twitter having its on way to 'Retweet' what people have already said, this website has done so but in a more simplistic manner the only thing that actually resembles twitter is the use of @....... This has been done due to a possible lack of social networking by his older audience and the chance that they don't even know what twitter is.

The color scheme of this page, I believe is to

encourage the audience to purchase merchandise and

book events etc. This is because the majority of the

page is white making it slightly boring and

uncomplicated which is what they were going for in

terms of Michael Bubles older audience. Alongside

that the actual buy now buttons are very attractive

because among all the white coloring this sections

is black and blue which makes it very noticeable on

a page of white. Which is likely to get the older audience looking at it

potentially causing them to actually make purchases

due to the cleverly laid out color scheme.