WeBooze : A bar at your doorstep - Android app marketing plan

WeBoozeA bar at your doorstep.

Marketing plan for

Executive summarySituation AnalysisGoalStrategyTacticsImplementation

1. Executive Summary

Executive Summary In the past two decades the number of people who have consumed alcohol has moved

from 1 in 300 to 1 in 20 in Indian sub-continent.

According to increasing culture of drinking and house parties in India, there is a need

of online alcohol delivery service.

The idea is to make all types of alcohol available to the customer online through a

web, android and iOS application .

The service includes finding various types of alcohols and drinks online through the

brand name, alcohol type, imported alcohols and price.

While concerning the Indian consumer market there is no competitor so far.

What is WeBooze ?

WeBooze is the best way to search for and order alcohol at your doorstep.

It's a easy-to-use social booze delivery app that let you explore all the

drinking options available in your city and deliver it at your doorstep.

You can also order imported alcohols for delivery, with thousands of imported

drinks to choose from.

The WeBooze Premium app with an easy-to-use interface and powerful features,

helps the consumers to explore various types of imported drinks from different

countries and get the delivery of the selected products as fast as possible.

Situation Analysis

Overview The company is totally new in the field of online

booze delivery services.

It will have a unique place in the Indian consumer

market as there are no competitors of its nature.

It doesn’t have any market competition in Indian

consumer market.

/the company will face the challenge to bring the

older age group on board.

Strength Weakness Opportunities Threats

Numerous

Useful Features

Offers and

Discounts

Increases

conveniences

Strong brand

position

No Awareness

Low budgets

Less targeted

cities(Only 5)

No Accessibility to dry

states

Technological

advancement

Pursue growth

overseas

Expand services to

other cities.

Technical failure

Economic slowdown

More competitors can

come up with the same idea

Segmentation

Demographics

Age : 21 to 70 Years.

Socio-Economic

Classification :A1,A2,B1,B2.

Gender : Male and Female.

Income : Middle, Upper Middle and High Class.

Geographics

Cities : Class I, Class II and Metro cities.

Psychographic

Lifestyle : Culture, Indoor oriented.

Goals

1 Million downloads in 1 year of the free version’s launch.

Become the most valued brand in 5 years.Cost of Premium $10 per monthTotal Revenue Expected = $30,000 per month

Feb‘17

Feb

‘18

May‘17

Sept

‘17

200+ Liquor shops Listed

10,000+ USERS

50+ Liquor shops Listed5000+ USERS

500+ Liquor shops

Listed

50,000+ USERS

In 5 cities

APP LAUNCH

500,000+ USERS2000+ Liquor shops Listed

2nd Fiscal Year

200,000+ USERS

1000+ Liquor shops Listed

1st Fiscal Year

100,000+ USERS

Feb‘20

Feb‘19

Feb‘18

Jan‘18

CONVERSION RATE

RANGES BETWEEN 1-1.5%.

ValueValue

ValueValue

Context

CollaboratorsCustomers

Competitors

Company

Value

Value

Target Market Analysis

(6-V Framework)

Customer value

Collaborator value

Company value

OVP

Value-Proposition Model

(3-V Principle)

Target Markets

Consumer Needs/ Wants

Friends’ reunion or a family Gathering : Search for local booze and order the

best to get it deliver at your doorstep.

Tourists and Travelers : Search the local specialties and order at any place to

get it deliver.

Local Bars and Pubs : Enjoy Local drinks of different local bars and pubs at your

home.Imported Booze : To enjoy the Vast Variety of Imported Booze at consumers

doorstep.

Collaborators

Supplier

Chain

Bar

Owners

Pub

Owners

Liquor Shop

Owners WeBooze

Global Market Competitors

Tactics

Why is our product

attractive ?

Brand New Features

Discounts and offerings

Cloud Record keeping

Less Waiting time

Door Delivery

Imported Products

Brand We will position our app in the minds of the targeted

consumers as “Solution to all types of hunger”.

One of the most reliable explorer for the booze and

fastest online food delivery.

Want to get booze ? The only thing you need is

WeBooze.

For bar, liquor shop and pub owners WeBooze will

provide the best platform to market their drinks with

nominal charges.

Communication

Promotion by partners

Social Media

Memes

Mails to Contact lists

SEO

Approach To Bloggers and Vloggers to write about our product.

Gift cards and offerings.

Flash mobs.

Banners.

Guerrilla marketing

Communication

Distribution channels

Play Store

App Store

Windows Store

WeBooze Website

Websites of partners

Organizational Structure

CEO

Chief Financial Officer

Head of Marketing

Chief Technical Officer

Global Head Of Communications

Head of Business Development

Chief Product Officer

Marketing-Sales Team

Technical Team

Communication Team

Content & Consulting Team

Design and Development Team

Financing Team

Bea====

PHASE

1

App Testing &

Official Launch

Customer Feedbacks & App

Updates

PHASE

2

Pitching to the clients,

building networks,

contracting and payment

collection.

PHASE

3

Maintain financial levels

of performance and

records.

PHASE

4

Develop strategies to

enter new cities &

Strategic Management

Business Process and scheduling

Cheers !

Untilthen

DISCLAIMER

Created by Parth Desai, National Institute of Technology, Agartala,

during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.