Webmail - Our guide to online advertising Volume 3

our

to

volu

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2011

brought to you by

guid

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beteronlineadvertising

Age

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v 20

1102

11

your brandhere

:)

a wordfrom the pitt boss

Jeff Ellis MD & cool guy

Some of our clients

contentsa word from the pitt boss

welcome to the world of webmaildid you know?

specialscricket fewa

sweet specials

a new page, with great resultsown me for a day or four

peel me off skattie

great home spacesin my mailbox

gratis smswebmail .mobi

new advertsmobile vouchers

Outgoing faxes

ratesheet

245

67

8-91011

12-1314-17

18-1920-21

2223

24

welcome to the world of

We strive to create online and related digital marketing products that provide exposure for clients through leadership brands and advertising opportunities.

The company has developed a strong and growing client base, from single person businesses through to large listed corporate entities that look to benefit from Internet exposure or presence.

In essence we strive to have an entrepreneurial, youthful, spirit that extols a high level of professionalism without enforcing a corporate approach or environment, but has a high level of performance.

4 www.webmail.co.za

Webmail a FREE email service in South Africa (similar to Gmail and Yahoo mail) focused only in South Africa for local users.

In exchange for our users information (demographic and psychographic) we offer them a free email and sms service in which we have the rights to serve highly targeted offers.

There is also a specially developed ad serving system with various features specific for each company.

These include targeting by categories, gender, area, lifestyle, etc as well as load management and balancing for the targeting requirements and database management of aspects related to this.

* Independant site tracking by Nielsen Site Sensus

{ {Active users: 752,728User Sessions: 2,982,975 Session duration : ± 08:55 Impressions: 26,894,015

* as at the end ofJanuary 2011

5www.webmail.co.za

We have 113,974 rugby fanatics and 92,657 cricket fans on our base

We know the home language of our users and can talk to them in banners and mailers in their mother tongue - this includes Englsih, Afrikaans, Xhosa, Zulu, Northern Sotho and the other official languages

128,809 people have told us that they are looking for investment opportunities?*

*

*

Accommodates both branding and targeted marketing in the form of direct targeted emailers and conventional CPM and CPC display advertsGuaranteed exposureAssisting in lead and database generation through call to action campaigns.Approximately 30,000 new registrations per monthWith over 700,000 active users a month, it is time to "fish where the fish are!"Cost effectiveOver 30 million successful page impressions per month*All advertising is fully measurableAverage of 8 - 10 minutes spent in their inbox per user session

did you know

we offer

Please see page 17 for more demographics

We are offering a month of front page branding – page peal, rotated with the Billboard and the Floater, 50 000 emails a week for Feb / March to drive the campaign and 10 000 guaranteed clicks on our Free SMS service (based on 2 users, the composer (on his pc) as well as the recipient on mobile phone all of which are linked to the website or mobi site).

At R75000 for the entire month, this makes the CPM very low and the guaranteed audience attractive as all will be targeted to the above base.

March 20111 Kenya v Sri Lanka2 England v Ireland3 Netherlands v South Africa3 Canada v Pakistan4 New Zealand v Zimbabwe4 Bangladesh v West Indies5 Australia v Sri Lanka6 England v South Africa6 India v Ireland7 Canada v Kenya8 New Zealand v Pakistan9 India v Netherlands10 Sri Lanka v Zimbabwe11 Ireland v West Indies11 Bangladesh v England12 India v South Africa13 Canada v New Zealand13 Australia v Kenya14 Bangladesh v Netherlands14 Pakistan v Zimbabwe15 Ireland v South Africa16 Australia v Canada17 England v West Indies18 Ireland v Netherlands18 New Zealand v Sri Lanka19 Bangladesh v South Africa19 Australia v Pakistan20 Kenya v Zimbabwe20 India v West Indies23 TBA (Quarterfinal) v TBA24 TBA (Quarterfinal) v TBA25 TBA (Quarterfinal) v TBA26 TBA (Quarterfinal) v TBA29 TBA (Semifinal) v TBA30 TBA (Semifinal) v TBA

April 20112 TBA (Final)

February 201119 India v Bangladesh20 Kenya v New Zealand20 Sri Lanka v Canada21 Australia v Zimbabwe22 England v Netherlands23 Kenya v Pakistan 24 South Africa v West Indies25 Bangladesh v Ireland25 Australia v New Zealand26 Pakistan v Sri Lanka27 India v England28 Canada v Zimbabwe28 Netherlands v West Indies

6 www.webmail.co.za

cricket fewa

Cricket world cupspecial

R75,000only

for the entire month

Feb & March only

4 x 50,000 mailersPage peelBillboardFloater10,000 Free SMS click

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We are giving tickets away

to all planners placing

campaigns over R20k with us

to the Standard Bank Pro 20

at the Bidvest Wanderers or

SuperSport Park Centurion.

World Cup | FIXTURES

Own the Webmail home page on Thursday 17 March 2011. This is a great opportunity for brand exposure, espacially for beverages associated with festivities.

7www.webmail.co.za

sweet specials

St Patrick’s day

We are offering mailers to 400,000 users in our base only 15c a mailer and will be dedicated to the advertiser and can include a promotion or call to action if required. It is personalized, you own the subject line and the mailer is HTML and you get 100% delivery on the numbers at the time.

April fools day

Own the Webmail home page on Friday 22 AND Sunday 24 April 2011. Two for the price off one!So, take EASTER SUNDAY and you get GOOD Friday free!

Upcoming days to keep in mind:Mother’s dayFather’s dayWomen’s dayRugby World Cup

Easter Special

Upcoming

01April

50% offdirect mailers

Reach 400k usersPersonalised mailGuaranteed delivery

Usually: R 0.30 / mailerThis offer: R 0.15 / mailer

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get 1 FREEBuy 1 and

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home pageownership

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Expose your brand to +/- 15,000 people per hour

Give us acall to put acustom package together

*

Click thought ratio’s doubled on some ad types since the launch{ {

8 www.webmail.co.za

”

a new page,with great results

new advertising spaces

Fresh new homepageenhanced user experience

whilst creating great opportunities and spaces for our advertisers.

In mid 2010, our designers and developers embarked on a project to give Webmail fresh new face. And from there, the new homepage was born!

We identified the need to give our users a faster, enhanced user experience whilst creating great opportunities and spaces for our advertisers, following international trends.

The new homepage includes an easy-on-the eye layout giving users more content items like the latest news

The redesign and development of the new homepage and mailbox, facilitates a range of new advertising spaces.

We have geared the site for facilitate international standards, as indicated by the International Advertising Bureau (AIB) and general industry standards.

Most adverts allow for rich media (flash) in all advertising spaces and we can facilitate all 3rd party adverts and tracking systems.

Advert spaces include the following:

Please see advertising sheet for full list.

Own the homepagePage peelFront page tower (Vertical rectangle)Billboard (Square Pop-Up)Sponsored linksVarious area for sponsorshipInbox banner (Leaderboard)Graphic and text mail tags

headlines and your daily weather forecast, so, items that one would expect to see when you login to your mailbox in the morning.

Other content includes health tips and weekly political toon, sports related articles and more to follow.

*

”*

own me

Specification

for a day or four

10 www.webmail.co.za

Location: HomepageCreative: 251w x 180h / 250w x 250h expands to 960w x 470hFormat: .swf with clickTagsSize: 60kb max

We are proud to introduce our new star! And she is up for sale...

“Own the home page” (OTHM) offers full home page ownership* and is limited to only 4 days of the month.

The advert consist of two creative components:

branding image with main corporate colour that fills the backgroundrich-media square-pop/ billboard that expands over main content area

* excludes content sponsors and branding

Square pop or billboard size onoriginal state

Static branding onbackground that fills page over 970w px

Expands to960w× 470h pxon mouse-over

Only 4 days per monthAvailable in time slotsMonday - FridayImpressions: ± 400K+ p/dayR 68,000 per dayAvailable Jan 2011

11

“

www.webmail.co.za

peel me off, skattieThe launch of the new homepage, saw the addition of another high-impact advert to the family.

The sleek and sexy page peel (peel back) is just waiting to be peeled off!

It is located in the top, right hand corner and is using flash scripting to show and hide the advertisers creatives.

The is also an exellent branding opportunity and will add value to any brand.

SpecificationLocation: HomepageCreative: Original state: 73w x 73h Over state: 500 x 500pxFormat: animated gif / .jpgSize: 40kb max

L

Sold on impressions/month

R 25,000 per month

Available Jan 2011

Note:Not displayed on same days

as the “Own the home page”

advert

6 www.webmail.co.za

Sponsored links

Billboard or square pop

Tower(vertical rectangle)

NEW

NEW

Floater

Sponsorship

Billboard / square pop or expandable billboard

13

“

www.webmail.co.za

great home spacesThe Webmail homepage also offers a range of other great advertising spaces.

From small tabs, more focussed on the small and medium enterprise, to larger spaces suitable for branding and sales driven campaigns.

All the adverts on the front page are flighted a minimum of 50 000 times per month.

With the site sitting as one the top most visited site in the country, this front page is indeed prime inventory.

When you consider how many times you check your email a day and how many people are coming to the site on a regular basis its absolutely astonishing.

To put this into perspective, imagine a billboard on the side of the road seen by this many people all the time, where they have to take notice of the ad and aren’t preoccupied driving.

The ad is seen by them in a relaxed environment.

The branding opportunities here are endless.

Billboard / Square popLocation: Home / Logout pageCreative: 251w x 180h/ 250w x 250w pxFormat: .gif / .swfSize: 20kb maxCost: R 15,000 per monthImpressions: 100,000

FloaterLocation: Home / Logout pageCreative: 100w x 100h pxFormat: .gif / .swfSize: 4kb maxCost: R 18,000 per monthImpressions: 50,000

Sponsored links (Top sites)Location: Home / Logout pageCreative: textSize: 35 characters maxCost: R 12,000 per monthImpressions: 12,000,000

Tower (Vertical rectangle)Location: Home / Logout pageCreative: 240w x 400h pxFormat: .gif / .swfSize: 20kb maxCost: R 22,000 per monthImpressions: 100,000

Expandable billboardLocation: Home / Logout pageCreative: 251w x 180h px expands to 360w x 400h pxFormat: .swfSize: 30kb maxCost: R 22,000 per monthImpressions: 100,000

Sponsorship opporunitiesLocation: Home / Logout pageCreative: dependant on contentFormat: .dependant on contentCost: R 12,000 per month(min 12 months)

NEW

NEW

Banner(Leaderboard)

Text adverts

8.6 KB

NEW

Lenovo NotebooksLooking for notebooks & netbooks?Find the right one at kalahari.net.

Is your family covered? 13 Dec 2010 14:13 [email protected]

Direct mailsubject line

Click through to HTML mailer

Mail tag(outgoing mail)

8.6 KB

Is your family covered?

15www.webmail.co.za

in my mailbox The mailbox is really the first majorcomponent of the site that createsstickiness.

This is where targeted & direct marketinghappens. Once the subscriber types intheir username & password & logs in,he/she comes to this page to read theirmail.

Adverts are then flighted to themaccording to their interests, needs &demographic profile.

There is no medium in the South Africanmarket that can be as specific andtargeted as Webmail based on thedemographical breakdown.

Leaderboard (Banner)Location: InboxCreative: 728w x 90h pxFormat: .gif / .swfSize: 20kb maxCost: R 12,000 per monthImpressions: 50,000Target: full demographics

Text advertsLocation: InboxCreative: textSize: 30 char ad title + 70 char ad copyCost: R 5,000 per monthImpressions: min 50,000Target: target groups

DirectmailLocation: InboxCreative: 760w x unlimted height pxFormat: .htmlSize: 20kb max excluding imagesCost: R 0.35 per mailerImpressions: min 50,000Target: full demographics

Mail TagThe graphic appears in HTML mails. The text in text mailsLocation: Sent mailCreative: 468w x 60h px / textFormat: .gifSize: 12kb max / 80 charactersCost: R 20,000 per monthImpressions: average 50,000 per day

Whoever your audience , we can cater for you , niched or targeted. As one of the busiest websites in South Africa, it caters for excellent branding opportunities.

All targeting is done via targetedleaderboards, text adverts or targetedmailer campaigns, with the direct mailersshowing huge success within thisenvironment.

An html mailer is delivered to the user’sinbox. Since all users are opted in, themail is delivered by means of “dropping”the mail in the inbox, thus guaranteeingdelivery.

in my mailbox (continue)

Compose TowerLocation: Inbox (Compose page)Creative: 120w x 240h pxFormat: .gif / .swfSize: 12kb maxCost: R 10,000 per monthImpressions: min 50,000Target: user groups

ComposeTower

Lenovo NotebooksLooking for notebooks & netbooks?Find the right one at kalahari.net.

in my mailbox * as at the end of January 2011

demographics

0

50000

100000

150000

200000

250000

300000

45+35 to 4425 to 3417 to 24up 16

Age Income

GenderLanguage

Race

37.8%284,825female

52.6%396,348

male

Other

White

Indian

Coloured Black

AsianR20K+

R10 000 -R19 999

R5 000 - R9 999R2 000 - R4 999

R0 - R1 999

0

5

10

15

20

25

Zulu

Xhosa

Venda

Tswana

Tsonga

Swazi

Sutu

S-Sotho

N-Sotho

Ndebele

English

Afrikaans

Other

Numb

er of

user

s%

of us

ers

up to 16 45,602 6.1%17 to 24 191,614 25.4%25 to 34 268,729 35.7%35 to 44 106,481 14.1%45+ 141,062 18.7% 753,488

Asian 12,420 1.6%Black 326,788 43.4%Coloured 27,402 3.6%Indian 16,931 2.2%White 91,525 12.1%Other 23,670 3.1% 498,736

R0 - R1 999 128,340 17.0%R2 000 - R4 999 78,697 10.4%R5 000 - R9 999 94,129 12.5%R10 000 - R19 999 73,219 9.7%R20K+ 53,178 7.1% 427,584

Other 24,225 3.2%Afrikaans 71,721 9.5%English 175,440 23.3%Ndebele 12,878 1.7%Northern Sotho 65,118 8.6%Southern Sotho 38,316 5.1%Sutu 3,133 0.4%Swazi 15,047 2.0%Tsonga 28,152 3.7%Tswana 48,395 6.4%Venda 25,444 3.4%Xhosa 74,957 9.9%Zulu 95,959 12.7% 679,208

LocationOther 33,772 4.5%Botswana 2,804 0.4%Cape Town 21,504 2.9%Eastern Cape 61,175 8.1%Free State 31,330 4.2%Gauteng 242,480 32.2%Kwazulu Natal 92,695 12.3%Mpumalanga 35,174 4.7%Northern Cape 8,560 1.1%Northern Province 66,335 8.8%North West 26,605 3.5%Western Cape 48,447 6.4% 681,173

SportsWatersports 23,807 3.2%Mountain biking / Cycling 39,337 5.2%Aerobic / Gym 82,072 10.9%Scuba diving 25,956 3.4%Horseriding 24,067 3.2%Swimming 82,671 11.0%Running 55,117 7.3%Cricket 92,417 12.3%Fishing 64,601 8.6%Soccer 295,958 39.3%Hiking 27,902 3.7%Squash 24,882 3.3%Tennis 80,820 10.7%Rugby 113,782 15.1%Golf 47,830 6.3%Boxing 43,692 5.8%Surfing 14,690 1.9%Kite Surfing 9,184 1.2%Body Boarding 12,969 1.7%Paddle Skiing 5,473 0.7%

* full list of demographics available on request

17www.webmail.co.za

gratis smsfirst advertisement is displayed on the message pageadvertiser’s website / microsite is automatically opened on 100% yielded once the user clicks ‘send SMS’second advertisement is displayed on the ‘send another SMS’ pagea 49 character text advertisement is sent in the SMS message to the recipientClick though from SMS to mobisite /

Gratis small bannerLocation: SMS compose page Creative: 460w x 90h pxpxFormat: .gif / .swfSize: 20kb maxTarget: age, income, area and gender

Gratis large bannerLocation: SMS sent page Creative: 460w x 400h pxpxFormat: .gif / .swfSize: 50kb maxTarget: age, income, area and gender

SMS tag lineLocation: recipients mobile phoneCreative: textSize: 49 character incl url

Website / Microsite1 page submit page included in cost,otherwise to be Supplied by client or optional extra

Mobisite / Micro-mobi site1 page submit page included in cost,otherwise to be supplied by client or optional extra

R 2.00 per click Min. 10 000 clicks per monthCPC on the guaranteed click page the rest are additional

Gratis SMS is a South African service that allows users to send free SMS messages from the website to a targeted audience to any cell phone across any network in exchange for exposure to the advertiser’s advertising.

A typical Gratis campaign consist of various campaign components that utilizes both online and mobile environments.

gratis sms

Albany Bakeries is a brand of Tiger brands, who hasn’t really played much on digital. We had oppotunity to run a competition driven campaign to generate responds and measure the products uptake cross various ages and areas.

The “Wacky Sandwich” concept that was created where users needed to give their description of their “wackiest” sandwich that they can make with Albany breads.

Case study: Albany Bakeries

Campaign creatives

Campaign statsGratis credits : 200,000Guarenteed clicks: 200,000Impressions: 421,913Banner clicks: 191,589

Submission- online: 7,265Submissions- mobi: 369

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Gratis small banner

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19www.webmail.co.za

There are now at least 9,5-million mobile wap users (read: mobile web) in the country.

Compared to the estimated 5,7-million traditional desktop internet user, mobile has become a fantastic and accessible advertising space.

Webmail launched a mobile email interface, creating a powerful platform for mobile advertising.

All adverts are scale to the users phone specification.

mobile advertising

Visitor stats

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50 000

100 000

150 000

200 000

250 000

300 000

Janua

ry

February

MarchApril

MayJu

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August

Septe

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October

November

December

Janua

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20 www.webmail.co.za

Number of visits

Unique visitors

Unique visitors: ± 96,000No. of visits: ± 190,357* as at the end November 2010

Mobile homepage notice board

Mobile generic notice board

Mobile text bar

mobile advertising

Location: Home page Creative: 300w x 150h px Size: 15k maxFormat: jpg / gifCost: R 10,000 per monthImpressions: 50,000

Location: Login /Main menuCreative: 300w x 50h px Size: 10k maxFormat: jpg / gifCost: R 9,000 per monthImpressions: 50,000

Location: mail itemsCreative: textFormat: 50 charactersCost: R 8,000 per monthImpressions: 50,000

21www.webmail.co.za

Detailed statsMonth Unique visitors Number of visits Pages HitsJanuary 2010 238 555 3 815 6 401

February 2010 21 816 63 609 1 650 020 2 845 207

March 2010 52 465 136 705 3 774 949 5 782 854

April 2010 54 472 149 255 3 727 626 5 672 555

May 2010 65 331 167 783 4 256 585 6 545 094

June 2010 62 308 165 623 3 932 174 6 051 833

July 2010 26 153 83 624 1 345 280 2 055 162

August 2010 22 726 71 014 1 198 240 1 859 902

September 2010 64 430 155 222 3 560 524 5 551 366

October 2010 88 518 184 064 4 588 312 7 180 060

November 2010 95 638 190 357 5 023 195 7 782 638

December 2010 77 100 174 029 4 383 185 6 816 384

January 2011 84 087 184 229 4 997 475 7 835 818

new advertsMobile vouchers

You can own this space on all out going faxes sent from our users , being personal or business, you get the benefit of this being printed as a cover sheet as well as the digital advertising

new advertsOutgoing faxes

NEW

Fixed monthly costonlyR 25,000

23www.webmail.co.za

24

ratesheet

www.webmail.co.za

Webmail Ad Types - CPM

Type Ad Type Placement Target Creative Size Type Sold Special notes C.P.M.

Web Own the Home Page

Home Page graphic All front page ads All1 day per month / Time based av 250

000 imp

Min 250 000 impressions R 380.00

Web Peel Back Home Page graphicgif / swf

Impressions / Month

Min. 100 000 impressions R 220.00

Web Billboardfront / Logout -Mouse over / expandable

graphic 251w x 180h pixels gif / swf

impressions / month

Min 100 000 impressions R 200.00

Web Tab front / Logout graphic 125w x 050h pixels gifimpressions /

monthMin 100 000 impressions R 50.00

Web Floater front / Logout graphic 100w x 100h pixels gifimpressions /

monthMin 50 000 impressions R 266.67

Web Top Sites front / Logout text 60 characters txt monthlyaverage 5000

000 impressions R 12 500.00

Web Tower front / Logout graphic 240w x 400h pixelsgif / swf

impressions / monthly

Min of 100 000 impressions R 200.00

WebBanner /

leaderboard InboxFull

demog graphic 468w x 060h pixels gif / swf

impressions / month

Min of 50 000 impressions R 120.00

Web V Tower Variety PagesVariety Pages graphic 120w x 430h pixels

gif / swf monthly

Min of 50 000 impressions R 180.00

WebCompose

Tower InboxVariety Pages graphic 120w x 240h pixels gif monthly

Min of 50 000 impressions R 150.00

Type Ad Type Placement Target Creative Size Type Sold

Web Scratch and Win

Inbox All Demogs

graphic1 Page A4 with

mouse over scratch panel

html Impressions / month

Web All Demogs

graphic 1 Page A4 html Unlimited entries

Web Mail Tag Sent Mail n/agif / swf

impressions / month

Type Ad Type Placement Target Creative Size Type Sold

WebSponsorship

Page Widget onhome

page All graphic gif monthly

WebSponsorship

Page Variety pagesVariety Pages graphic gif monthly

Type Ad Type Placement Target Creative Size Type Sold

Mobile Home Page Notice Board

Home Page graphic W=300 x H=150 gif/jpg min 100 000 Impressions

Mobile Notice Boards -Generic

Login / Main graphic W=300 x H=50 gif/jpg min 100 000 Impressions

Mobile Text BarsFolder Items; read email text 50 characters

min 100 000 Impressions

MobileSplash Page /

Interstitial every 100 clicks graphic W=300 x H=300 gif/jpgmin 100 000 Impressions

Special notes

Scratch panel, with algorythm in backend to manage prize

allocations

Mailer 2 with database and competition entry managment

On all outgoing emails, est 50 000 a day

Exclusive to 1 advertiser

Exclusive to 1 advertiser

C.P.M.

R 150.00

R 140.00

R 130.00

R 150.00

Branding and Targeted adverts

Direct E-mailers

Sponsorship

Mobile advertising

Viral campaigns - send to 5 friends

Graphic: 468 x 60 Text: 80characters

Special notes

Rebates for agency spend payable annually not for billing but for payments made, this excludes the agency discount included on monthly billing.

Please enquire about these options from one of our representatives.

25www.webmail.co.za

so what is in it for you?

We would like to thank you and urge you to contact us when questions arise.

We would like to thank you and urge you to contact us when questions arise.

HEAD OFFICE25 West Street, Houghton, Johannesburg

Tel: (011) 628 9700

Cape Town: (021) 442 9100 | Durban: (031) 566 5135 | Pretoria: (012) 665 0366

This document is confidential. It can not be used or shared with any third party without our written permission.

Images may be subject to copyright of the respective companies and /or brands.All images and concepts in this document is for illustrative purpose only.