Commissioned by @WebloyaltyIE CONLUMINO RESEARCH OF 1503 NATIONALLY REPRESENTATIVE IRISH CONSUMERS IN AUGUST 2014 You can find the full research report at Webloyalty.ie or by emailing [email protected] What we plan to buy this Halloween plan to buy pumpkin(s) 20% plan to buy Halloween themed chocolates, sweets and confectionery 30% plan to buy normal chocolates, sweets and confectionery 36% do not intend to buy anything special 35% Where we’re heading for our Halloween costumes plan to spend under €5 27% plan to spend nothing on Halloween 37% How much we are planning to spend on Halloween will buy from eBay 11% will buy from Aldi or Lidl 11% will buy from Amazon 18% will buy from a major supermarket 20% plan to spend €5 - €10 12% plan to spend above €10 24% WHAT WE ARE PLANNING FOR do not plan to celebrate Halloween 24% plan to carve a pumpkin 16% plan to give out sweets and treats to trick and treaters 34% plan to take the kids trick or treating 10%