[Webinar] The State of Video Advertising: Facebook's Rise to Dominance

Presented by: Justin Kistner, vp marketing

AGENDA

1. Big finding

2. Key things to know about Facebook video ads

3. Case study learnings– A sampling of media prices by targeting type

– Brand video ads improving DR performance

4. Questions

HOUSEKEEPING

• We are recording and will distribute

• If you have questions, please use the chat, &

we’ll answer at the end

• You can also tweet us @mixpo

BIG FINDING

Facebook vs. YouTube

for top spot

OTHER TOP SOCIAL GAINERS

Sites with high growth year over year

FACEBOOK VIDEO ADS

QUICK FACTS

Key things about

Facebook video ads

COMMON QUESTIONS

What our clients frequently ask us

• Is 3 seconds really a valid measure?

• What is the value of Auto Play if the sound is off?

• How does is compare to other video ad options?

GOOD PRICING INSIGHT

CPMs by Targeting Type

BRAND IMPROVING DR

Video viewers had lowest CPA