Webinar - The 7 Layers of Data that Will Improve your Pricing

The 7 Layers of Data That Will Improve Your Pricing

| Introductions

| The building blocks of an

accurate forecast

| New consumer-centric data

sets to improve your pricing

| Online reputation is a critical

component of pricing

What We’ll Cover

Dan YackerVP, Global Strategic Alliances

RJ FriedlanderFounder, CEO

About Duetto

Founded byIndustry Leaders

World-ClassTechnology Development

Committed toCustomer Success

Big Data = Better Data

Reviews & Social Media

Competitor Pricing Data

Booking & Reservation Data

Web Shopping Regrets & Denials

Weather

Air Traffic

Traditional Revenue Management

Traditional Revenue Management

What is Unconstrained Demand?

1. Historical data and booking pace

2. Competitor pricing data

3. Events and macroeconomic factors

4. Airlift data

5. Weather data

6. Web-shopping data

Ever leave money on the table?

250,000 + People

7. Social reviews and ratings info

Our Vision

Enable our clients to deliver better

guest experiences and to profit

from Guest Intelligence.

Data/APIRevenue

Optimizer

Guest

Surveys

Reputation

Management

Guest Intelligence

Hotel Owners &

Investors

Management &

Representation

Companies

Hotels

RestaurantsConsultants &

Advisors

Destinations &

Star Ratings

What Do We Do?

• +20,000 hotels and brands in +100 countries rely on ReviewPro to improve guest satisfaction and increase revenue.

Clients & Partners

Online Reputation

& Pricing

Impact of Reviews on Revenue

of travelers indicate that their decisions are highly influenced by reviews & other user

generated content.

The average number of websites travelers visit before booking a trip.

of consumers say they won’t book a hotel if it has zero reviews.

of customers will book a room at a property that responds to reviews over a hotel

that does not.

of travelers changed their primary choice during the booking process after using

social media and review sites.

The percentage by which a hotel can increase its pricing while maintaining the same

occupancy or market share if it improves its review scores by 1 point on a 5-point

scale.

92%

11%

3853%

33%

(e-tailing group)

(Expedia Media Solutions/Compete)

(PhoCusWright)

(Cornell University)

(Tripadvisor)

(World Travel & Tourism Council)

68%

Impact of ORM on Revenue & Hotel Valuations

Industry references of landmark studies

A 1 point increase in a hotel’s Global Review Index™ equals up to:

+0.89% in ADR

+0.54% in Occupancy

+1.42% in RevPAR

Driving Higher Demand

Hotel A

*same amenities and service at the same price

Positive online reviews

Less positive reviews

High popularity

=

Higher demand

=

Higher revenue

Low popularity

=

Lower demand

=

Lower revenueHotel B

Identical value proposition*

Leverage Your GRITM Scores…

• Analyze the evolution of your online reputation (GRITM) and take it into consideration when optimizing pricing decisions.

… And Those of Your Competitors

• Monitor the evolution of your competitors’ online rating and consider how that could affect your forecasting & pricing.

Guest Satisfaction Improvement

How Savvy Hoteliers Achieve Measurable Results

Online

Reputation

Management

Guest

Satisfaction

Improvement

“

Culture of Guest Experience

Guest Intelligence = ORM + GSS

Online Reputation Guest Surveys

Guest Intelligence Across the Organization

Revenue & Distribution

General Manager

Food & Beverage

Quality & OperationsSales & Marketing

Front Desk

Housekeeping &

Maintenance

Turning Insight into Action

Advanced Semantic

Analysis

Customized Filters & ViewsMobile AppAutomated Reporting

Competitive Benchmarking

Expert Tips for Climbing the Ranks

Adele’s recommendations:

• Analyze reviews for guests likes & dislikes.

• Ask, “How can we make guests happier?”

• Identify touch points that “light the guests up”.

• Review opportunities to “sparkle sunshine” on

guests daily.

• Read reviews & share with staff daily:

- Reinforce primary objective to make

guests happy.

- Understand their role & relationship

between guest happiness & revenue.

Adele Gutman

VP Sales, Marketing &

Revenue

Library Hotel Collection

Every time you make a guest truly

feel cared for, respected and

appreciated, you create an

opportunity for another positive

review. Every employee must do this

at every touch point, for every guest.”

“

Benefits of a High Ranking

Library Hotel Collection sees the following benefits

of their outstanding online reputation:

• More travel shoppers see the positive comments.

• Greater demand.

• More opportunities to convert.

• Higher average daily rate.

• Billboard effect.

• Happier staff.

HAPPY GUESTS

GREAT REVIEWS

HIGH RANKING

ReviewPro’s Resource Hub

www.reviewpro.com/resources

Key Takeaways

Questions?