[Webinar Slides] Leveraging Technology You Already Have to Create True Digital Experiences

Underwri(enby:

#AIIMInforma(onIsYourMostImportantAsset.LearntheSkillstoManageIt

LeveragingTechnologyYouAlreadyHavetoCreateTrueDigitalExperiences–DigitalTransforma(on

PresentedJuly27,2016

LeveragingTechnologyYouAlreadyHavetoCreateTrueDigitalExperiences–

DigitalTransforma(on

PresentedJuly27,2016

Underwri(enby:

JohnManciniChiefEvangelistAIIM

JimHayesPrincipalProductMarke8ng–CaptureEMCCorp.

Today’sSpeakers

Underwri(enby:

Digital Transformation. Digital Disruption. Digital Experiences.

They are on the wish list for just about every C-level executive.

But where do you start?

How do you move from the hype to value?

Underwri(enby:

§  ASnapshotofWhatDisrup@onandDigitalTransforma@onMeanandWhyYouShouldCare

§  Fourstepstoconsider:1.  Leveragewhatyoualreadyhaveasastar@[email protected].  ImprovetheROIofwhatyoualreadyhaveandusetheresultstofundnewini@a@ves

–[email protected].  CoreProcessTransforma@on–Usinginforma@oncapturetorevolu@onizeyourcore

businessprocesses–anecessary(butnotsufficient!)condi@onforDigitalTransforma@on.

4.  CustomerExperiences–Usetheexperienceinrevolu@onizingyourcorebusinessprocessestoachievetherealobjec@ve–Transformingcustomerrela(onships.

Underwri(enby:

Googletrends–myspace.comsearches

Underwri(enby:

Underwri(enby:

Underwri(enby:

Underwri(enby:

Underwri(enby:

Underwri(enby:

Underwri(enby:

Fourstepstothinkaboutdisrup(on

#1--Leveragewhatyoualreadyhaveasastar@ng

pointontheTransforma@onjourney.

Underwri(enby:

Leveragewhatyouhave

§  Captureisaprovenfirststepindigi@zinginforma@on.§  57%–“Wearecommi(edtodigitaltransforma@on,and

paper-freeisanessen@alstar@ngpoint.”§  80%agree–“Papercontentandprocessesareahuge

impedimenttoremoteaccessandtelework.”§  72%agree–“Businessatthespeedofpaperwillbe

unacceptableinafewyears’@me.”§  AIIM’sPaperfreeProgress:MeasuringOutcomes

Underwri(enby:

Leveragewhatyouhave

§  Captureismorethanpaper.§  ConsiderPDFconversion…emailimports...back-file

conversion…mobile–allofthesecanbeleveragedfromyourexis@ngcaptureinvestment.

§  Organiza@onsneedtomovetowardaconceptof“capture”inwhich“digitalintelligence”isbuiltinratherthanboltedon.

Underwri(enby:

Fourstepstothinkaboutdisrup(on

#2--ImprovetheROIofwhatyoualreadyhaveandusetheresults

tofundnewini@[email protected]@za@ononlyto

Digitaliza@on.

Underwri(enby:

Animportantdis(nc(on

“Digi(za(on”(gehngstuffdigital)and“Digitaliza(on”(gehngthebusinesstoexecuteandadaptwiththebenefitofinforma@onindigitalform,usingtheavailabilityofinforma@onasanengineforcustomerexperience,businesstransforma@onandadapta@on)arenotthesame.

Underwri(enby:

Digi(za(on–>Digitaliza(on

§  Digi(za(on–Mostorganiza@onsarejustscratchingthesurfaceofwhattheyCOULDdowithcapture.§  34%scanflatimagesonly–16%forworkflowand18%for

archive.§  Formost,it’ss@llascantoarchivegame–moreaboutgehng

ridoffloorspacethantrue“digitaliza@on.”§  EarlyDigitaliza(on–Only41%areusingOCRinsome

form,with23%capturingprocessdata.Only9%areusingthisdataforintelligentoradap@veworkflowstoop@mizecomplexcasemanagement.

Underwri(enby:

Digi(za(on–>Digitaliza(on

§  EvenwithsomuchpastfocusonDigi@za@ononly,captureROIisimpressiveandcanbeusedtofundotherini@a@ves.

§  59%ofourusersachievedpaybackin12monthsorless(asinglebudgetcycle)including28%seeingposi@vereturnsamerjust6months.

§  CaptureROIaccelerateswithpushtoDigitaliza@on.§  AIIM’sPaperfreeProgress:MeasuringOutcomes

Underwri(enby:

Digi(za(on–>Digitaliza(on

§  HowevertheREALkeytoenhancedROI–pushthetechnologybeyondwhatyouarecurrentlydoingbothintermsofrecogni@onandwhereandhowcaptureisdone.§  AdvancedRecogni@onprovidesthemostsolidROIandproves

thatcaptureprovidesthestrongestROIofanyareawithinECM.

§  Capturedoesn’tjustoccurinthemailroomanymore–>distributedcapture,real@me/mobilecapture,andcaptureasaservice.

§  AIIM’sPaperfreeProgress:MeasuringOutcomes

Underwri(enby:

Fourstepstothinkaboutdisrup(on

#3--CoreProcessTransforma@on.

Useinforma@oncapturetorevolu@onizeyourcorebusinessprocesses–anecessary(butnotsufficient!)condi@onforDigital

Transforma@on.

Underwri(enby:

Coreprocesstransforma(on–finance

§  Mostorganiza@onshavenotappliedthelessonsfromthedigitalmailroomtotheircorefinancialprocesses.

§  AIIMunreleasedsurveyof290financeexecu@ves–Whatispaperusageinthefollowingprocesses?

Underwri(enby:

Coreprocesstransforma(on

§  Thereares@llmanygreenfieldtransforma@onopportuni@esinyoucorebusinessprocesses.

§  Finance,HR,Sales,Marke@ng,Admin§  Usetransforma@onoftheseprocesseswithinternalcustomersasabridgetotransformprocesseswithexternalcustomers.

Underwri(enby:

Coreprocesstransforma(on–finance

§  Mostorganiza@onshavenotappliedthelessonsfromthedigitalmailroomtotheircorefinancialprocesses.

§  AIIMunreleasedsurveyof290financeexecu@ves–Whatispaperusageinthefollowingprocesses?

Underwri(enby:

Coreprocesstransforma(on–finance

§  %answering“Alotofdocumentsareprocessedaspaperdocuments”(“Don’tknows”notincluded).§  Accountsreceivable=38%§  Financialcloseprocess=40%§  Accountspayable=39%§  Procurementandpurchasing=32%§  Vendormanagement=32%

Underwri(enby:

Coreprocesstransforma(on–HR

§  ThesameistrueinHR…§  AIIMunreleasedsurveyof173HRexecu@ves–Whatispaperusageinthefollowingprocesses?

Underwri(enby:

Coreprocesstransforma(on–HR

§  %answering“Alotofdocumentsareprocessedaspaperdocuments”(“Don’tknows”notincluded).§  Recrui@ngandselec@on=35%§  Employeeonboarding=48%§  Employeefilemanagement=53%§  Policiesandproceduresadministra@on=32%§  Employeesepara@on=48%

Underwri(enby:

REALTIMECapture–Thereisarevolu(onunderway

§  Mobile,Distributed,SaaS-based,closetothecustomerandengagingthecustomer.

§  Newwaystodigi(zeyourinforma@oncreatecountlessnewopportuni@estodigitalizeyourbusiness.

§  Effec@vecaptureinjectsintelligenceintoyourECMsystemsandprocesses,intelligencethatiscri@caltoautoma@ngandmoreimportantly–transforming–end-to-endcustomerexperiences.

§  Aneffec@vecaptureandadvancedrecogni@onstrategydoesn’tjustallowyoutoautomateanddrivepaperoutofbusinesscri@calprocesses.Itsetsthestageforanaly@cs.

Underwri(enby:

Mobileforcoreprocessess(llinearlystages

Underwri(enby:

Fourstepstothinkaboutdisrup(on

#4--CustomerExperiences.Usetheexperiencein

revolu@onizingyourcorebusinessprocessestoachievetherealobjec@ve–Transformingcustomerrela(onships.

Underwri(enby:

Mostorganiza(onsfaceachallenge

§  Ontheonehand,mobilecaptureiscri@caltotransforma@on–57%saytheyarecommi(edtodigitaltransforma@on,andpaper-freeisanessen@alstar@ngpointforthatjourney.

§  Ontheotherhand,24%arenotlookingatanymobileprojectsand39%ares@llintheplanningstage.

§  ChangebeginswithashiXinfocusfrombatcheddocumentcapturetoreal-(meinforma(oncapture.

Underwri(enby:

REVOLUTIONIZINGCustomerExperiencesCOMPANYBenefits

§  Geographicandcustomersegmentreach§  Businessagility§  Efficient/effec@vebackofficeprocesses§  Digitalinsights§  Businessmodelflexibility§  Costreduc@on

Underwri(enby:

REVOLUTIONIZINGCustomerExperiencesCUSTOMERBenefits

§  Personaliza@onandconvenience§  Simplicity,instantgra@fica@on§  Streamlineandautomatethecustomerexperience

§  Lowercostwithmorechoices§  Buyonlywhatyouuse§  Socialbuyingandtrustedsocialnetworks

33 © Copyright 2015 EMC Corporation. All rights reserved.

EMC DOCUMENTUM Captiva Check out what our Captiva customers are saying…

Underwri(enby:

#AIIMInforma(onIsYourMostImportantAsset.LearntheSkillstoManageIt

Underwri(enby:

ThankYou

Formoreinforma@on,downloadthis“@psheet”

4StepstoImproveCustomerExperiences

h(p://info.aiim.org/four-steps-to-improve-

customer-experiences

Underwri(enby:

AIIMistheCommunityforInforma(onProfessionals

AIIMbelievesthatinforma(onisyourmostimportantasset.Learntheskillstomanageit.

Ourmissionistoimproveorganiza@onal

performancebyempoweringacommunityofleaderscommi(edto

informa@on-driveninnova@on.

Learnmoreatwww.aiim.org