(Webinar Slides) Digital Marketing for Lawyers

Digital Marketing for Law Firms#MarketingforLawyers

2

3

4

About our presenterGina F. Rubel, Esq.‣ CEO of Furia Rubel Communications, Inc. since

2002‣ Represents mid-size to Am Law 200 Law Firms‣ Practiced law before returning to her proactive

communication roots‣ Is active on social media (Twitter: @ginarubel)‣ Lives on a farm outside of Philadelphia, Pa., but

grew up in the City of Brotherly Love5

6

DIGITAL MARKETI

NG

Website

Blogs

Social Media

Video

Publications Syndicates

Thought Leadership

&Public

Relations

What is most effective for business development according to lawyers?

7

Lack of integration“The most striking finding of the survey was

an overall lack of integrated use of social media and other electronic tools.”

Source: National Trial Lawyers; January 26, 2016

Biggest trends in digital media last year

8

Mobile overtakes desk-top

traffic by 33% (Parse.ly)

Social distribution jumps 21% (Parse.ly)

76% of adults looking to hire an attorney go online (LexisNexis)

Social media is the No.1 driver of all

website traffic (Shareaholic)

Lawyers spend 2.1 hours each week

blogging (ABA/MyCase)

39% of lawyers have obtained clients from

blogging (ABA/MyCase)

Internet advertising budgets skyrocket 84% above TV &

Print (ZenithOptimedia)

© Furia Rubel Communications, Inc.

33% of lawyers and 52% of law firms maintain a Facebook presence.

10% of lawyers and 19% of law firms maintain a Twitter presence.

Source: American Bar Association; MyCase

96% of lawyers and 90% of law firms maintain a LinkedIn profile.

62% of law firms maintain social networks.

78% of lawyers maintain one or more social media for professional purposes.

Lawyers spend 1.7 hours per week using social networking sites for professional purposes.

Poll Slide #1How do you manage your social media pro-files?• I manage them myself.• Someone other than me manages them for

me.• I don’t use social media.

10

11

CONTENT MARKETI

NG

Website

Blogs

Social Media

Video


Thought Leadership

&Public

Relations

Poll Slide #2If you use social media for your law prac-tice, for what predominant purpose do you use it?• Career development and/or networking • Education and/or awareness• Client development• Case investigation• Other

12


The most common reasons lawyers maintain social networks


Lawyers in the following practice areas PERSONALLY maintain social networks

Social media rules of engagement (generally)

15


Source: Pew Research Center, March 17-April 12, 2015.

Facebook statistics


Facebook rules of engagement

17


Twitter statistics

Source: Pew Research Center and Buffer (2016)


Twitter rules of engagement

20 © Furia Rubel Communications, Inc.

Source: Pew Research Center, March 17-April 12, 2015.

LinkedIn statistics


24

LinkedIn rules of engagement

25 © Furia Rubel Communications, Inc.

Exposure

Traffic

Marketplace Insight

Loyalty

Leads

SEO Rankings

Mkt. Profitability

Improved Sales

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

89%

75%

69%

65%

61%

58%

47%

43%

Benefits of social media

Source: AIS Media

CONTENT MARKETI

NG

Website

Blogs

Social Media

Video


Thought Leadership

&Public

Relations

Poll Slide #3

Do you or your law firm maintain a blog or blogs?• Yes • No

30

10%

10%

20%

30%

40%

50%

60%

70%

Overall Solo 2 to 9 10 to 49 50 to 99 100 to 499 500+Source: American Bar Association

Law firms maintaining blogs

Source: American Bar Association

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Benefits of blogs

Increased Exposure Increased Traffic Provided Marketplace Insight Developed Loyalty Generated Leads Improved Search Rankings Reduced Marketing Expnses

Family Law21%

Employment & Labor

29%

Commercial Law25%

Litigation25%


Lawyers in the following practice areas blog the most

Blogging best practices


35

CONTENT MARKETI

NG

Website

Blogs

Social Media

Video


Thought Leadership

&Public

Relations

36

Video marketing best practices


38

CONTENT MARKETI

NG

Website

Blogs

Social Media

Video


Thought Leadership

&Public Relations

39

Lawyers and websites (from MyCase)

Common digital marketing mistakes


Gina F. Rubel, Esq.www.FuriaRubel.com Twitter: @GinaRubel LinkedIn: /in/ginafuriarubelYouTube: /furiarubelBlog: www.theprlawyer.com [email protected]

[email protected]

Contact Us

41

Thank you

42