Build the Perfect Rainmaking Plan: Make 2018 YOUR Year! #2018Rainmaking
Build the Perfect Rainmaking Plan:
Make 2018 YOUR Year! #2018Rainmaking
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About our presenter Jaimie B. Field, Esq.
‣ Has been involved in the legal industry since the age of 13
‣ Went to Temple University School of Law
‣ Began her career in-house working at an entertainment company owned by The Jackson Family, where, because it was a start-up, learned to also do the marketing and business development
‣ In 2002 She started Marketing Field, LLC – a marketing and business development coaching company devoted solely to lawyers and law firms
‣ In 2010 she rebranded as The-Rain-Maker
‣ She has been twice voted (2015 and 2016) the Best Legal Marketing Consultancy AND the Best Lawyer/Law Firm Business Development Coaching firm by the readers of the New Jersey Law Journal
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Build the Perfect Rainmaking Plan:
Make 2018 YOUR Year! #2018Rainmaking
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Hoping, Wishing and Praying is NOT
a Business Development Strategy
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Just because you build it !
DOESN’T mean they will come !
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Bright Shiny !Object Syndrome!
• Latest and greatest marketing technique!
• Build a 7 figure firm in 10 days or less promise!
• Become Number #1 on Google!
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“Throw it Against the Wall and See if It Sticks” Method of Marketing!
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RAINMAKING = RELATIONSHIPS
• Just because you connect with them doesn’t create a relationship!
• As with any relationship it takes time and ! effort!
• People do business with people they know, ! like and trust!
Benjamin Franklin
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Poll #1
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Do You have A Rainmaking Plan?
A: Yes, I write one every year
B: I’ve written one in the past, but did nothing with it
C: I’ve thought about it, but don’t see the point
D: What’s a Rainmaking Plan?
Three Steps to Becoming a Rainmaker
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1. Marketing!
2. Networking !
3. Relationship Building!
Three Steps to Becoming a Rainmaker
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• Developing your brand!
• Creating visibility !
• Establishing yourself as the go-to authority!
Marketing!
Three Steps to Becoming a Rainmaker
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Networking !• You have to meet people !
• Networking can be done both on and off line !
• Determine where your ideal clients “hang-out”!
Three Steps to Becoming a Rainmaker
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Relationship Building!
• You have to create trust !
• You have to create credibility !
• Be professional !
Why Have a Rainmaking (Business Development) Plan?
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• A written plan forces you to clarify your goals!
• You have a program which you can follow that that is yours and yours alone!
• You become committed to your success !
Why Have a Rainmaking (Business Development) Plan?
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• It helps to keep you on track!
• It helps to free your mind to take your thinking to the next level!
• You are more likely to become successful with a written plan!
The Elements of a Rainmaking Plan!
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• Ideal Clients/Niche!
• Goals !• Activities to Achieve the
Goals!
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The Day Of Generalization is Over! !
The Elements of a Rainmaking Plan!
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• Ideal Clients/Niche!
• Goals !• Activities to Achieve the
Goals!
Ideal Clients
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• Target Marketing!
• Niche Marketing !
• Micro-Marketing !
Ideal Clients
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• Demographic Information!
• Lifestyles !
• Industries!
• Hobbies!
Ideal Clients
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• Who do I like to work with?!
• Can they pay my fees?!
• Is the market large enough? !
• Who is my competition? !
• Do I understand my market? !
• Where can I find them? !
Poll #2 Do you have a Target Market?
• No, I work for anyone who walks in the door
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• I’m not really sure
• Yes, and I find a way to position myself as an authority in front of them consistently
• Sort of, but I am really inconsistent
The Elements of a Rainmaking Plan
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• Ideal Clients/Niche!
• Goals !• Activities to Achieve the
Goals!
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• Career & Financial Goals!
• Physical & Health Goals !
• Home & Family Goals !
• Friends & Social Goals!
• Intellectual & Spiritual Goals !
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Set S.M.A.R.T.Y Goals !
S!
M!
A!
R!
T!
Y!
Specific!
Measurable!
Actionable!
Realistic!
Time Bound!
Yours (and Why?)!
The Elements of a Rainmaking Plan
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• Ideal Clients/Niche!
• Goals !• Activities to Achieve the
Goals!
Rainmaking Tactics
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• Social Media Networking Allows You to Meet Almost Anyone In the World and Create A Relationship with Them Virtually!
• Blogging, Vlogging, Webinars & Live Broadcasting allows you to showcase your knowledge = you create relationships with those who comment!
• Referral Marketing Programs allows you create relationships by helping others get what they want - In return, they will help you get what you want!
Rainmaking Tactics
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• Association Networking allows you to create relationships with your Ideal Clients. !• Referral Groups are specifically designed to promote referrals amongst and between the members!
• Attorney Networks allow you to create relationships with other attorneys who do not compete for the type of work you do. !
• Email Marketing & Newsletters allow you to keep yourself top of mind with potential clients, current clients and referral sources so that the relationship is continually nurtured !
Rainmaking Tactics
Rainmaking Tactics
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The Ones That You Will Do Consistently & Constantly!
Executing the Rainmaking Plan
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• Break each goal into bite-size pieces!
• Schedule each action step you can take !
• Take ACTION!
Rainmaking Plan Masterclass 4 Consecutive Mondays in November beginning November 6th (plus a bonus call)
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• Live Calls: 60 + minute group coaching and training calls • Open Q&A on every call so any questions you have may be
answered• Worksheets for each call to help you develop your 2018 Rainmaking
Plan
• BONUS: A final call on Monday, December 4th to wrap it all up
• Private Facebook Page
76% Discount for !Webinar Participants!
!http://jaimiefield.com/masterclass!
!For more information and to sign up.Participation will be limited!!
Questions: [email protected] !
Contact Us
Jaimie B. Field, Esq. !The-Rain-Maker !A Division of Marketing Field, LLC !
[email protected]!201-264-6040!
[email protected]!800-571-8062!!!
Thank you
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