Connecting Asia with One Domain: .Asia and the Asian Internet Marketplace 2014.10 Edmon Chung Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via
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Webinar: Reach out to over 1 Billion Internet Users with .ASIA Domains!
A joint webinar by .ASIA Registry and ResellerClub where Edmon Chung, CEO, dotAsia detailed why .ASIA makes sense as the best TLD for your customers looking for a relevant targeted online presence. Marketing tips, interesting statistics on the Asian online market and amazing promotions, Edmon covers it all here. View video here: http://youtu.be/TDDhg5BrJBc
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Connecting Asia with One Domain:.Asia and the Asian Internet Marketplace2014.10
Edmon Chung
Important Note: This document was prepared for a private audience. Copyrights for images included in the presentation have not been obtained from the right owners. If you are a right owner and wish for the images not to continue to be included, please contact me via email: [email protected]
Growing .Asia Presence• 2009: 13 Million• 2011: 66 Million• 2012: 85.8 Million• 2013: 140 Million• 2014: 332 Million entries indexed at Google
332 Million “.asia” entries indexed at Google
Morethanjust aname.
.
Location, Location, Location...
What’s in a Domain Name?
Direct Navigation Tool/Command
Brand / Vanity Value
Domain Investment Value
SEO (Search Engine Optimization) Value
Domain Investment Value
Main website / domain
Other domains:i.e. Long Tail
Price Reduction
~10% of Regular
Price
Maintaining Revenue Level
Renewal Rates:
>10% (From ~50%)
Volume Increase
>10x New
Domains
Increase in Revenue Base:
>25% in last 12 months >40% in last 6
months
Strategic Price Promotion 2012-2013
Sep – Dec
2012Sep – Dec
2013
Top 10 .Asia Countries / Territories(by New Creates in 2013/14)
Japan China US Australia India singapore Indonesia Malaysia Germany Hong Kong