Webinar: Prove Your Value and Never Lose a Client Again

PROVE YOUR VALUE AND NEVER

LOSE A CLIENT AGAIN

APRIL 23, 2015

MindFireInc Educational Webinar Series

Creating marketing that drives results

Ask any Question

AgendaHow to tailor-design and implement, custom

solutions to meet the specific needs of your

clients, making you a true, strategic partner.

Taking an operational nightmare and transforming it

How to take an event program to the next level

Empower a sales organization and you own the customer

for life

Q & A

Today’s Presenters

Jason Quinn Joe Manos

Vice President of Marketing & Fulfillment Services Executive Vice President

EDWARDS MindFireInc

TO MEET THE SPECIFIC NEEDS OF YOUR

CUSTOMERS

Delivering Custom Solutions

About Jason Quinn

Jason QuinnVice President of Marketing Services

EDWARDSDes Moines, Iowa

DELIVERING AN AUTOMATED APPROACH

TURFWERKS CONTACT MGMT

Turfwerk’s Contact Management

ChallengeTo migrate their existing

customer database out of their

antiquated business

management system, in order

for the Director of Marketing to

get a better grasp on how to

categorize and model

customers

SolutionCreate a program that provides

the ability to gather and update

data across multiple levels and

deliver actionable follow-up

avenues to enhance overall

results

Devil is in the Details…

Additional Objectives

Add categorization

and contact

attributes to profile

the contacts

Design ChallengesTo provide easy access to update and maintain all contacts, we constructed a landing page that called up contacts by submitting a unique ID

We simply used the PURL concept to do this, identifying the Account ID as the PURL

We had an issue of not being able to "search" for a contact if the Account ID wasn't known

We used the MindFire API to develop a query page. This page is hosted by EDWARDS, but is viewed as seamless by the end user.

Turfwerks Personalized Page

Enter Account Number

Marketing executive has access to CRM Lite to be able to openly query and

export contacts, as well as visualize all activity on pages

Competitive Differentiation

Based on a successful program

Turfwerks has approached

Edwards for other company needs

– Newsletter

– Direct Mail Programs

– Special Email Programs

NOW, they are more dependent on

Edwards…removed other

competitors from their life!

Joe’s Coaching Tip

I have discussed with some of our customers, their concern that Purls

don’t work as they once did or aren’t registering with their customers?

I say, not true…there are SEVEN High-Value Deliverables for

marketing programs that can only be achieved by leveraging personalized

landing pages!

If you would like my document on the seven deliverables send me an

email…

Additionally, the overall

results of programs

leveraging Purls with

other multi-media, and

multi-touch program

elements, significantly

outperform traditional

marketing approaches

INTEGRATED PROGRAM SOLVES A PROBLEM

WELLNESS BRANDS PORTAL

Wellness Brands

ChallengeTurn an operational

nightmare of manual letter

processing into a fully

automated program that can

be leveraged across all

locations seamlessly

SolutionCreate an automated

marketing program that

simplifies the process and

provides enhanced

capabilities with improved

efficiency

Program Design/Implementation

1. We used a landing page to streamline the ordering process for the client

1. We used triggers to send orders down to Direct Response, a fulfillment solution, receive back order ID info, and then push response info and Order ID data down to a locally hosted process to trigger custom letter printing

3. MindFire's triggers

allow us to eliminate

hours of manual

customer service rep

time, as well as improve

communication with the

client by providing

timely summary of

events via email.

Simplify Program Implementation

Key Requirements

– Flexible platform

– Jason’s philosophy

– What we’ve learned

– Recommendations

ResultsThe automated

marketing program saved our client, a

nutritional supplement marketer, hundreds of

valuable hours and was easy to use for all

participants

Joe’s Coaching Tip

Most of your customers have

multiple platforms in place to

meet their business needs

In most cases, they want the

ability to “link” one platform to

another to optimize program

results and gain critical data,

insight and information from

the integrated solutions

SF Account

Type

Account Status

Timeline for Purchase

Current Need

Pain Points

Contact enters: Timeline for Purchase, Current Need, Pain Points1

Find matching Contact in SF by sfapp_idUpdate: Timeline for Purchase, Current Need, Pain Points2

SF Contact

Timeline for Purchase

Current Need

Pain Points

3

4

5

SF Apex Trigger

Example of SF integration

SF Outbound Msg to PHP

Listener

Find matching Contacts by SF Account (MF Company)

You must have a “platform”

in place, capable of

meeting today’s customer’s

needs

Data Extract Tools, flexible

API’s and a variety of

“Apps” are needed to

facilitate interaction

between various platforms

6 Key Success Factors

10

1

2

3

4

5

6

MORE THAN AN EVENT MARKETING SOLUTION

IOWA IMMUNIZATION COALITION

Iowa Immunization Coalition

The opportunity didn’t come to us

We created it through our

consultative approach to our

prospects and customers

– We seek opportunities to solve

problems or to bring innovative ideas,

programs and tools to the table for

improved results

Iowa Immunization Coalition

Challenge One person department,

resource challenged

Improve the overall registration process for the annual event

Gain critical marketing intelligence and insight on respondents

Solution Create a multi-media,

multi-response,

automated program that

provides increased

capabilities without

zapping the productivity of

the organization

Program

launches with a

direct mail piece

Includes a Purl

and URL

Two channels, Web and Direct Mail

Website for registration

– Access to landing pages

Personalized

log-in Page

Attendee

Registration

Page – which

de-dupes against

existing contacts

Web site

visits link to

program

Campaign

Set-up and

workflow

Contacts in Studio – displaying member attributes such as

“dues” and “member” along with payment information

Results Productivity went up,

costs down

Board loved it

Gained a partner rather

than working with multiple

vendors

Didn’t shop the program

Year 2

Your Plan for 2015

Based on your ongoing success with varied

customer programs, what do you have planned

for this year’s activities?

Program Evolution

Jason, how have your customer programs evolved

over the last several years?

#1 Challenge

When working with your customers what's

the number one challenge you face today?

Q & A Jason and Joe

[email protected]

Going to PODi This Year? Let ’s meet!

May 11-13

Harrah’sLas Vegas

We are here to help you

Your Hosts

Jason Quinn Joe Manos

Vice President of Marketing Services Executive Vice President

Edwards MindFireInc

[email protected] [email protected]