Webinar: Programmatic Predictions For 2014

Premal Shah @prem_shah

Thanks for joining! Tweet us your thoughts and

predictions for 2014 to @prem_shah or @chango

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CONFIDENTIAL // 2013 //

BRANDINGFor Generating Awareness

• Programmatic Video

• Custom Premium Marketplace

• 3rd Party Data Segments

• FBX News Feed

• Search Retargeting

• Twitter Retargeting

PROSPECTINGFor Finding New Customers

• Search Retargeting

• Look-alike Targetng

• Demographic/Psychographic

• Twitter Retargeting

RETARGETINGFor More Conversions

• CRM Data Retargeting Email RetargetingProgrammatic Site RetargetingFBX Right-railFBX News Feed

• Twitter Retargeting

MARCH 2013 Launch of FBX News Feed; native solution within social…

Q3 & Q4 2014

Acquisitions, IPOs, funding…

DECEMBER 2013 Launch of Twitter’s tailored audiences…ONGOING

Evolution of DMPs, DSPs, platforms and data…

OCTOBER 2013 Enhancements to Facebook Custom Audiences…

BIG TOPIC AT EVENTS

Ongoing attention to attribution and incrementality…

ONGOING & GROWING

Device fragmentation: desktop, smartphones, TV, tablets, etc…

APRIL 2013

Rise in Video RTB spend…

NOVEMBER 2013

Continued rise in RTB spend…

NOVEMBER 2013

Role of mobile during Thanksgiving…

OCTOBER 2013 BUT ONGOING

Search related changes rolled out by Google…

SEPTEMBER & OCTOBER 2013

More on cookie-less environment?Microsoft, Google, Device

Identifiers…

ONGOING

Rise in viewability and fraud awareness…

And more…

2013 was noisy but extremely productive as it relates to driving the right message to the right audience, at

the right time, and to the right medium/platform

2013 was noisy but extremely productive as it relates to driving the right message to the right audience,

at the right time, to the right medium/platform.

Mobile display will be an area to look out for. Total spend, including Facebook and Twitter, is expected to grow from $3.8 billion in 2013 to $14.5 billion by 2017.

In b

illio

ns

2012 2013 2014

$0.0

$5.0

$10.0

$15.0

$20.0

$25.0

0%

5%

10%

15%

20%

25%

30%

Total digital dis-play ad spending

Total spend on video advertising

RTB as % of total digital display ad spend

RTB as % of video advertising spend

Note: Survey included over 225 brands and agenciesSource: The Retargeting Barometer Report by Chango

Over 70% of brands and agencies surveyed said they DON’T have separate retargeting goals for mobile

Over 65% of respondents use a combination of CT & VT or VT only. Attribution and testing for incrementality will continue to matter.

Only 25% of the respondents were very satisfied with the vendors or partners they’ve been working with. Majority are somewhat happy. There’s much more to be done along the lines of transparency, efficiency and overall effectiveness.

YES

NO

Click-through & View-through

View-through

Somewhat

Very