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#contentroadmap © 2014 Skyword Inc, Confiden5al. All rights reserved. A Roadmap for Successfully Crea5ng and Amplifying Great Content
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Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

Jan 23, 2015

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Marketing

Skyword Inc.

Today’s best brands understand that digital is more than a collection of channels. Instead they embrace digital as a means to tell powerful stories that engage audiences, to build preference for their brand, to convert new customers, and to increase loyalty. But publishing and amplifying your brand story across digital requires a modern content strategy.

Attend and get a roadmap to successfully creating and amplifying your content!

During this webinar, MaryAnne Flynn, VP of Content Services at Skyword and Rich Ullman, VP of Marketing at Outbrain will provide a roadmap for successful digital storytelling. They will also review the major components of a winning content strategy, including tips for targeting, reaching, and engaging digital audiences.

We will share:

Insights into how businesses are growing by creating great content and amplifying its reach
The major components required for building a modern content strategy
A personalized roadmap for success, including tools and practical tips for creating great content and growing an engaged audience.
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Transcript
Page 1: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

A  Roadmap  for  Successfully  Crea5ng  and  Amplifying  Great  Content      

Page 2: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

is  doing  content  well?  WHO  

2  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Page 3: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

IBM’s  Midsize  Insider  

3  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Page 4: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

4  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Providing  IT  professionals  a  deep  understanding  of  their  community’s  struggles  and  offering  a  unique  perspec>ve  

on  industry  trends.  

Page 5: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

Purina  Petcentric  

5  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Page 6: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

6  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Provide  inspiring  and  insighBul  stories  for  those  either  

considering  pet  ownership  or  those  who  currently  own  pets.  

Page 7: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

do  you  succeed?  HOW  

7  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Page 8: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

for  the  Jan  22  webinar  and  receive  a  roadmap  for  success  

hQp://bit.ly/skywordwebinar  

REGISTER  

8  ©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Page 9: Webinar Preview: A Roadmap for Successfully Creating and Amplifying Great Content

#contentroadmap

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Learn  More  

©  2014  Skyword  Inc,  Confiden5al.  All  rights  reserved.  

Follow  @Skyword  on  TwiQer  to  learn  more  about  the  latest  in  content  marke5ng    Access  our  resource  center  for  addi5onal  presenta5ons  and  materials    www.skyword.com/resources    Or  contact  us  directly:  [email protected]  617.720.4000  www.skyword.com