Webinar presentation on Jewellery Design

Jewelry Design

Course Overview

The B.A (Hons.)Jewelry Design program commenced in 2005 as a full time course with an objective

to develop this fraternity as successful career option, as a growing number of aspirants are now

striving to pursue this career option, and at the same time have the opportunity to earn an

internationally recognized degree that will open up future options not only in terms of a lucrative

and satisfying career but also for higher studies in allied fields. The duration of the program is 4

years. The course intervenes to hone and develop specific context and individual expression in each

graduate against their own learning blocks.

Duration : 4 YearsEligibility : 10+2 pass in any discipline with minimum 50% marksLocation : Jaipur / Mumbai / NoidaValidation : Nottingham Trent University

Possible Careers Opportunities –

A Jewellery Design Graduate is well versed with overall requisite knowledge & skills related to

Jewellery product design & development and hence can take over any of the below responsibilities in

an organization or as an individual depending on ones own interest -

• Researcher

• Trend and Forecast Expert (Spotting & Analyzing)

• Market Intelligence Expert (style being the context)

• Design Manager

• Fine Jewellery / Costume Jewellery / Accessory Designer

• Technical / Quality Expert

• Entrepreneurs

Since, India is a rich center of vibrant culture and cultural heritage and one of the biggest

Diamond & Color stone (Gem) processing center and jewellery manufacturing and trading hub of

the Globe, the course team tried to take benefit of it and planned various pockets of interaction

for students to get gained from it. The program leverages from these rich metaphors and

appropriately dovetails the learning schemes at appropriate junctures to be able to help them

imbibe contextual learning through it.

Most importantly the program hones creativity, innovation and critical professional judgment

along with intellectual acumen to develop and communicate conceptual arguments rooted in a

holistic perception of Jewelry domain.

4 YEARS BA (HONS) DEGREE - Jewellery Design, (Validated by Nottingham Trent University, UK) is a 4

year full time engagement course

Foundation Year

Year 1 - Introduction to Design Fundamentals First year introduces and familiarizes students with common

fundamentals of design (Visual Studies, Design Concepts, Cultural Studies, Material Exploration, Communication

Skills, and Computer Skills) to build their fundamental knowledge for the chosen specialized domain. They also

develop a contextual learning with different project based module to understand the real-world problem and try

to provide the appropriate solution. This year is a kind of an exploratory phase where student opens to the

possibilities of various design discipline.

First Year Specialization

Year 2 - Introduction to Design Principles Second year introduces students to principles of design in

combination with various manufacturing techniques, technologies and there application in relation to jewellery

design/product. They are set free to learn and explore, it is first time exposure for students to understand

jewellery from the design/material/manufacturing/techniques and presentation point of view. This is the time

when they learn and sharpen the required skills (Technical & Design) both.

Year 3 - Development of the Intellect

Third year focus on evolving and extending design ideas to develop diverse or similar range and

collection with precious materials through intensive research and product development process of

precious jewelry domain through managing a project process from a theoretical base and apply it

to set project work .

Year 4 - Welcome to the real world

Fourth year let students set their foot out into the industry and faces the professional world. This

is a great way to learn and gives the student all the right exposure and learning for their future in

the field of design. The students are mentored by both their faculty and their industry employee

before they start working on their final project. Jewellery Design final graduating project aims to

draw upon and integrate the learning of the modules completed across all the levels and to apply

this integrative learning to identify and respond to design opportunities in the Jewelry sector and

develop design collections.

1st Year - Level 0 - Fundamentals of design common for all

Semester 1:In this semester student learn all the common fundamental of design with the modules as Visual Studies, Design Concepts, Cultural Studies, Material Exploration, Communication Skills, and Computer Skills to build their fundamental knowledge for the chosen specialized domain.

Semester 2:In this semester students develop a contextual learning with different project based module to understand the real-world problem and try to provide the appropriate solution.Bridge Class (Jewelry Design)The bridge class works like a bridge between their common fundamental and the specialized domain as Jewelry here students explore the basic fundamental and techniques of jewelry

Course Modules

Semester: 3

Jewellery Design, Rendering & Presentation TechniquesIn this module students learn methods of rendering of metal forms, gemstones and other materials used in jewellery; rendering and presentation of jewellery objects and design concepts in interesting and informative manner. Metal Working Techniques & Design Applications In this module students learn basic knowledge in terms of Jewellery fundamentals and application methods; product raw materials, related processes and manipulation technique; technical fundamentals and related terminologies; practical application and skill development exercises. Understanding Jewellery MaterialsIn this module students learn essential knowledge base with respect to involved materials, mainly about the metals and gemstones, and other related materials by extension. Important terminologies, concepts and categories; specifications, measures and standards, related ethical issues and fair practices.

2nd Year - Level 1 - Basic understanding and skills significant to the chosen discipline/specialization

Semester: 4

Jewellery Designing & Product RealizationIn this module the learning approach will address the advance subject of Jewellery Design in the context of human expression and fundamental forms in relation of human body ergonomically. Learning of design aesthetics, technical and functional aspects of the jewellery of the initial level and will be redefining into the more focused knowledge area of Jewellery designing with functional and managerial aspects.

Design & Production Technologies in JewelleryThis module provides the discipline to competently handle base metals, tools & equipment, hands-on metal-working techniques to manufacture / fabricate simple Jewellery objects and prototypes. It also delivers the understanding of machines and technology used for mass production and surface ornamentation.

Semester: 5New Product Development: Industrial Approach This module enables a student to learn and get familiar with the industrial jewellery product / design development process and all related aspects around it. It focuses on market segmentation; design and trend-research approaches; information-gathering, analysis, and design-brief formation; product planning and steps involved in development of effective design solutions.

Traditional Crafts &Jewellery: Contemporary Design Approach This module enables a student to learn about researching to understand and to relate with the cultural context of traditional /ethnic jewellery products, jewellery making techniques, different crafts, materials, and other traditional legacies. The students also learns to make it relevant to the contemporary context by way of design and technological intervention, applying and utilizing design sensibility, design development methodology, market insights, and technological knowledge gained.

Product Innovation: Using Jewellery Techniques & Technology This module focuses to innovate by leveraging on understanding of Jewellery materials, techniques and technologies and harness them for effective product development and expanding on design opportunities; by looking at other parallel products and beyond the concepts of conventional Jewellery.

3rd Year - Level 2 – Application engagement through projects sponsored by industry (experiencing the reality of the world in the learning space

Semester: 6

Industry Internship In this module student needs to go for Industry Internship for a period of 6-8 weeks. where He/she woks on Industry given brief to work with real world industrial scenario and link their learning with their academic learning practices.Overseas Credit Exchange/Domestic Credit Exchange (Optional)This module will create opportunities for students to gain an in depth experience/exposure in a different institutional setting in another geographical area in the chosen discipline of specialization. The students can attend a research project, design project or a module of their interest in an institution other than Pearl. Industry Project The module enables a students to apply and test the skills, knowledge and understanding gained on the commercial and practical grounds, in real life like scenario and realize about their strengths and area of weaknesses; areas they need to improve and would like to focus upon.

Semester: 7

Metal Surface Ornamentation in Jewellery (Interdisciplinary Workshop - 1)This module enables a student to gain cross-disciplinary insights and learn new things; to test applicability of skills and knowledge gained in an unfamiliar situation and to observe and understand about the common, similar and dissimilar factors across the different design discipline. Multi-media Jewellery (Interdisciplinary Workshop - 2) The module enables a student to gain cross-disciplinary insights and learn new things; to test applicability of skills and knowledge gained in an unfamiliar situation and to observe and understand about the common, similar and dissimilar factors across the different design discipline.

4th Year - Level 3 – Research and Product development

Semester 8 :

FINAL GRADUATION PROJECT, DISSERTATION PROJECT/FINAL COLLECTIONThe module enables a student to showcase conclusively application of all of their learning; knowledge & understanding, skills, qualities and attributes they have developed and to help the Jewellery industry by showcasing young potential of the country; giving an opportunity to do an appropriate selection.

4th Year - Level 3 – Final Graduation Project

Jewellery LAB – Tools & Machineries in use at Pearl

• Buffing and polishing machine • Metal Sheet rolling Machine • Ultrasonic Cleaning Machine• Steam Cleaning Machine• Electroplating Rectifier • Casting Machine • Foredom Motor with flexi shaft• Digital metal weighing machine • Dapping and doming tool set• Mini lathe machine• Ring size machine

Jewellery LAB – Tools & Machineries in use at Pearl • Send Blaster• Casting burnout Furnace• Die blanking tool set• Wax injection machine• Bench Grinder• Electroplating unit• Electric metal melting Furnace• Rubber mold making machine• Acid pickling machine• Stand drill machine• Letters engraving machine

Jewellery LAB – Tools & Machineries to be introduced shortly in Pearl

• Horn anvil for shaping metal• Laser welding machine • Magnetic Polisher• Double station Buffing and polishing Machine• Steam de waxing machine• Water Jet Flask cleaning Machine• Acid pickling machine • Lapping machine