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North America Partner Program Introduction Partner Program Introduction 11 00 AM PST Fb 24 2010 11:00 AM PST , February 24, 2010 Kelly Liu Kelly Liu Global Channel Marketing Manager [email protected] © 2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 1
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Microsoft PowerPoint - New Partner Program Introduction Feb 2010 [Compatibility Mode]

North AmericaPartner Program IntroductionPartner Program Introduction

11 00 AM PST F b 24 201011:00 AM PST, February 24, 2010

Kelly LiuKelly Liu

Global Channel Marketing Manager

[email protected]

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 1

Agenda

Why partner with Proxim? Partner Program Vision & Channel Eco-system Channel Partner Benefits Overview Channel Partner Benefits Overview Key Highlights:

Primary Distributor of Choice Project Registration VIP Pass Program Print-on-Demand Marketplace Print on Demand Marketplace

How to Become a Proxim Partner Partner Extranet Live Demo Q1 VAR Promotions Overview Q & A

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 2

Why Partner with Proxim? Proxim is a well-established Wireless Broadband company:

With 20 years industry experience The only wireless networking infrastructure vendor supplying an

end-to-end wireless portfolio including WiFi, Mesh, Multipoint, WiMAX and wireless

backhaul products up to Gigabit speeds

We have application expertise in critical areas such as broadband access, security and surveillance, voice over IP, WLANs and public safety

Over 250,000 customers worldwide, and over 2 Million products shipped We are 100% Channel -driven Company % p y

Have global presence in North America, CALA, EMEA and Asia PacificWe have strong Regional Sales and System Engineer Teams who work closely

ith t t j twith you to support your projects

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 3

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our website. 5

Point-to-MultiPoint Wireless LAN

Tsunami MP-8100/8200

Series

Tsunami MP-8160

Series

Tsunami MP.11 Series

ORiNOCO AP-4000

Point-to-Point

Tsunami QB-8100/8200

Series

Tsunami QB.11 Series

Tsunami GX-800

Product Portfolio Details

ORiNOCO AP-8100

ORiNOCO USB Client

Ch l P Vi i dChannel Program Vision and

Eco systemEco-system

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 5

Vision of the Channel Partner Program

Enable our partners to succeed through on-going training and sales & marketing

Recruit VARs, Integrators, Carriers and Service Providers who like to

support.promote Proximswireless solutions.

RECRUIT ENABLE

Empower our partners to increase revenue and

EMPOWERREWARDto increase revenue and

profitability from selling Proxim solutions by offering incentive programs that are geared towards sales

t lt

Reward the partners who bring us new opportunities, provide strong end customer support and generate

increasing sales results. out results.increasing sales results.

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 6

Proxim Channel Eco-system

Technology Partners

Authorized DistributorsEnd Users Distributors

Channel Partners

(3 Ti )A & E Partners

(3-Tiers)

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 7

Architecture & Engineering (A&E) Program

Officially launched in November 2009y Specially designed to help Network Architects, Engineers and

Consultants gain easy access to a unique set of tools to help to engineer,

d i d if i l t k l tidesign and specify wireless network solutions.

Certification Training: 1 certified Proxim Engineer required A&E Partners have exclusive access to A&E specific content on Extranet

Visit http://proxim.com/partners/ae/ for more information.

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 8

Channel Partner Tiers & Benefits

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 9

Channel Partner Benefits Wireless Gold Platinum

Annual Revenue Requirement N/A $75,000 MSRP $150,000 MSRP

Primary Distributor of Choice C a ePartner Benefits

Primary Distributor of Choice

Sales Drivers

Partner Rebate - 3% of MSRP 7% of MSRP

Channel Instant Rebates Benefits Matrix

Partner Exclusive Incentive Programs

Project Registration

* Deal Protection from competing Proxim VARs for the same project.

* No Minimum Revenue required to receive dedicated support from Proxim Regional Sales Management (RSM) and System Engineer (SE) teams.

* A minimum of $15,000 in project value is required to be considered for special pricing discounts.

Leads -

Marketing Support

Access to the Partner Extranet

Partner Newsletter

Joint Press Releases

MDF (proposal based) - (p p )

Demo Kit - 50% Off on Hardware

Collateral Print-on-Demand Marketplace

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 10

Channel Partner

Partner Benefits Wireless Gold Platinum

Training and Technical Support

Educational Webinars

Benefits Matrix

On-site Sales Training

Fee Based Priority Repair Program

Priority Tech Support line - -

Proxim Certified Engineers Required - 1 2Matrix Proxim Certified Engineers Required - 1 2

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 11

Key Highlights

Primary Distributor

Project RegistrationProject Registration

VIP Pass Program

Print-on-Demand Marketplace

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 12

Primary Distributor

What is a Primary Distributor? You get to choose which Distributor that you would like to work with. This will be your supplier of choice for purchasing Proxim products.

Why do you need to choose a Primary Distributor? Ensure that products are available when you need them for your projects.

For new partners you only receive Partner Rebates and special pricing through p y y p p g gyour Primary Distributor for the first 12-months. Exceptions to purchase from the secondary distributor is allowed for urgent

situations, like product availability issues. Please email us at [email protected] or contact our RSM if such urgencies [email protected] or contact our RSM if such urgencies happen.

How to select or request change for your Primary Distributor? Please log on to the Partner Extranet , go to My Profile, then make the change request in the field of Primary Distributorrequest in the field of Primary Distributor .

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 13

Project Registration

Register as soon as you start on a new project, turn around time within 48 hours. t 8 ou s

Deal Protection from competing VARs for the opportunities that you bring to us Partner ID is required!bring to us. Partner ID is required!

Receive dedicated support from Proxim RSM, ISR and SE teams Potential for special pricing if the project exceeds $15 000 MSRP Potential for special pricing, if the project exceeds $15,000 MSRP Locate the Project Registration Form

Download the form from our Partner Extranet at http://partners.proxim.comp p p Or access the form from our public website at http://proxim.com/partners

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 14

New Project Registration FormSubmitted By: End-User Info:

Company: Company:

Contact Name: Contact Name:

Phone: Phone:

Email: Email:

Industry:

Reseller Info: City - State - Country:

Company:

Contact Name: Project Info:Phone: Project Name:

Email: Revenue Potential:

Proxim Partner ID: Expected Award Date:

Acct # with Disti: Rollout Schedule:

P j t D t il

Distributor Info:Distributor Name:

Contact Name:

Phone:

Email:

Project Details:

Proxim RSM Name if Involved

Design Completed?

Special Pricing Request:Date Needed: Requested Discount:

Probability of Closing (%) Estimated Order Date:Probability of Closing (%) Estimated Order Date:

Compeitiive Model# and Pricing Info if available:

Explain Reason for requesting speical pricing:

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 15

VIP Pass Program

A fast track program allowing new or existing partners to get a Status Upgrade to a Proxim Platinum Partner

To be eligible, you need to: Present valid partner certificate issued by one of these Proxim

competitors: Motorola, Alvarion, Bridgewave, Radwin, Exalt

Meet the Platinum level Partner revenue attainment level ($150K/year) with a competitor's product linesa competitor s product lines.

For more information, please visit http://proxim.com/partners/vip/ or log on to the Partner Extranet.

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 16

Print-on-Demand Marketplace

Recently launched on Feb. 11th, 2010 Allow Partners to easily search, order and ship Proxim collaterals to where

you needs are at low cost

Pick up the log in Password in the Proxim

Partner Extranet

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 17

Print-on-Demand Marketplace

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 18

How to Become a Partner?

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 19

How to Become a Proxim Partner

1. Fill out the Partner Application Form at www.proxim.com or the via

the Partner Extranet partners.proxim.com

2. Its Quick and Easy!3. We will get back to you within

3-5 business days!4. Upon approval, you will get a

welcome email from us with your assigned Partner ID and the log in information to our secure Partner Extranet!

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 20

Receive the New Partner Welcome Email within 3-5 Days!

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 21

Partner Extranet Demo

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 22

New Partner Extranet

Completely revamped and re-launched on July 15th, 2009! Provides greater ease-of-use to search for the critical information:

Partner Communications Sales and Marketing Resources Price Book Programs and Promotions Project Registration Training Technical Support My Profile

Click Forgot Log in? to reset your passwordg g y p

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 23

Q110 VAR Promotion Overview

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 24

Q4/09 VAR Promotions North America

Who files for the claim

Q1 2010 Disti VAR End User

VAR Promo

QB Instant Rebate $500 on QB11, $1,000 on QB60250 X

QB60250 30-day Free Eval UnitContact your Disti Rep or Proxim Sales for

details.

Win Free Tsunami 8100 Demo Kit* Ended in Jan. X X

Buy 9 MP/QB 8100 products, get 1 FREEMust buy 10 of the same units on the same

invoice to receive 1 unit FREE. X

End User PromoEnd User Promo

Technology Upgrade Rebate Program (through end of 2010) AP800/8000 & MP/QB-8100 family products X

Please log on to the Partner Extranet to download the VAR Promotion Bulletin, or contact your Proxim Distributor for more details.

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 25

Thank you for joining our webinar and we look forwardwebinar, and we look forward

to seeing you again!g y g

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 26

Thank you for joining our webinar and we look forwardwebinar, and we look forward

to seeing you again!g y g

2009 Proxim Wireless. All rights reserved. For latest information on our Wireless Products and Wireless Solutions, please visit our Website. 27