Webinar: Optimize digital customer experiences with Adobe Experience Manager 6.0 and MongoDB

Optimizing Customer Experience: Adobe Experience Manager & MongoDB

Mat KeepMongoDB Product [email protected]@matkeep

Agenda

• Why MongoDB for Adobe Experience Manager?

• Adobe Experience Manager 6.1

• Storage Options. What to use when– Tar MicroKernel

– MongoDB (Mongo MicroKernel)

• Case Studies

• Resources to Move Forward

How does MongoDB support AEM?

Global Scalability Multi-Data Center Recovery

User-Generated Content

What are the Benefits of AEM + MongoDB?

Great Customer Experience

Deeper Customer Engagement

Fast Content Authoring Workflow

What is Adobe Experience Manager?

Enterprise-grade content management system

Leader in Gartner Web CMS MQ

Gartner Magic Quadrant for Web CMS 2014

● Multi-Site & Channels● Brand Consistency● Cross Platform Experiences● Managing renditions and layouts across devices● Digital Asset Management● Content Publishing Workflows● Search● Multi-Version Management● Web Optimization● Communities ● Social Driven Personalization● Sentiment Analysis● Moderation● Video Playback● Encoding● Rendition Generation

New in Adobe Experience Manager 6.1• Responsive layout authoring

– Better control of page elements for display on multiple devices

• Tighter Integration with Adobe Marketing Cloud– Target, Analytics &

Campaign services

• AEM Apps Command Center– Offerings to manage

lifecycle of Mobile Applications

AEM 6.x: Jackrabbit Oak Repository

AEM6

JACKRABBIT OAK CONTENT REPOSITORYRepository can be configured to use different persistence mechanisms (storage layers)

Storage Options:- TAR- MongoDB

AEM Storage Layer

• Store & manage content metadata & binary files• Support AEM concurrency control• Dictate how much data you can store • Dictate how quickly AEM can read, write and

search content• Dictate how AEM scales and secures content

MicroKernel (MK) = Storage Layer for AEM

AEM Environments

AEM Node

AUTHOR ENVIRONMENT

PRODUCTIONBACK-OFFICE

Storage Layer

AEM Node

AEM Node

AEM Node

AEM Node

PUBLISH ENVIRONMENT

Storage LayerWORKFLOW

Storage Layer Options: Tar MicroKernel

• Default AEM storage option• File-based storage• Co-located with each AEM instance, no shared-state. • Redundancy via a cold standby

Scaling AEM with Tar MicroKernel

PUBLISH ENVIRONMENT

TarMK

TarMK FARM

AEM

AEM

AEM

AEM

AEM

TarMK

TarMK

TarMK

TarMK

2. SCALE ON READS

1. SAME CONTENT DEPLOYED TO ALL SERVERS

TarMK: Advantages & Disadvantages

Advantages DisadvantagesFast to get started No author scalability beyond a single

serverCo-located with AEM: low latency

readsManual failover + idle hardware

Co-located with AEM: managed with AEM’s operational tools

Storage Layer Options: MongoDB

GENERAL PURPOSE DOCUMENT DATABASE DISTRIBUTED

Mongo MicroKernel - Content

MetadataBinary / Blobs

Mongo MicroKernel • AEM 6.1 scalable storage layer• Flexible – scale storage layer independently of AEM

layer • Multi-datacenter deployments• Geo distributed content• Auto-failover for self-healing clusters

MongoDB: Scalable Storage Layer

Distribute AEM storage layer across multiple servers

Increase or decrease capacity as you go

Automatic balancing

Automatic Sharding

AEM Sharded Cluster with MongoDB

AEM AEM AEM

DATA PARTITIONED ACROSS SERVERS FOR UNBOUNDED HORIZONTAL SCALABILITY

MongoDB: Self-Healing Storage Layer

Replica Set – 2 to 50 copies

Self-healing shard

Data Center Aware

Addresses availability considerations:

High Availability

Disaster Recovery

Maintenance

Workload Isolation: operational & analytics

Replica Sets

AEM

AEM – Global Replication

Always-On AEM with MongoDB

AEM

Primary Secondary Secondary

AEM

Secondary

AEM

Arbiter

AEM

AWS-CENTRALDC-WEST DC-EAST

Reads & Writes

Reads

Always-On AEM with MongoDB

AEM

Primary Secondary Secondary

---

Secondary

AEM

Arbiter

AEM

AWS-CENTRALDC-WEST DC-EAST

Reads & Writes

Reads

Always-On AEM with MongoDB

AEM

--- Primary Secondary

---

Secondary

AEM

Arbiter

AEM

AWS-CENTRALDC-WEST DC-EAST

Reads & Writes

Reads

Always-On AEM with MongoDB

---

--- --- Primary

---

Secondary

AEM

Arbiter

AEM

AWS-CENTRALDC-WEST DC-EAST

Reads & Writes

User Generated Content

PUBLISH ENVIRONMENT

TarMK

TarMK FARM

AEM

AEM

AEM

AEM

AEM

TarMK

TarMK

TarMK

TarMK

Community and Social Features involves capturing “User Generated Content” (UGC)

Synchronization challenge. TarMK Farm isn’t an appropriate solution architecture.

Support for UGC with MongoDB

SCALES ON READ AND WRITES

SINGLE STORAGE LAYER, REDUCING REPLICATION

AEM Social Resource Provider uses MongoDB as the storage layer

MongoDB: Advantages & Disadvantages

Advantages DisadvantagesScale beyond a single server Higher operational overhead:

separate layer from AEM (offset by Ops Manager)

Support for globally distributed author teams

Higher latency reads (offset by scaling)

Self-healing, active/active clustersLow overhead UGC

How to Decide (Author):

How to Decide (Publish):

AEM is a Certified MongoDB Enterprise Solution

Download MongoDB Enterprise Advanced for evaluation

http://www.mongodb.com/lp/download/mongodb-enterprise

31

MongoDB Enterprise Advanced

Features

MongoDB Ops Manager ✓

Advanced Security ✓

On-Demand Training ✓

SLA (24x365) 1 hour(faster times optional)

License Commercial

Operational Scale: MongoDB Ops Manager

How do I manage 10s to 1000s of nodes?

• Real-time monitoring and visualization of cluster health

• Alerting

• Automated cluster provisioning

• Automation of daily operational tasks, i.e. zero-downtime upgrades

• Centralized configuration management

• Automated PIT snapshotting of clusters

• PIT Recovery

• Continuous backup

Automation Monitoring Backup

Getting Started

• Download and start MongoDB• Follow the standard instructions to download and unpack

AEM.• Create an AEM configuration file, specifying the

appropriate options to connect to MongoDB.• Start the AEM jar to connect to the running MongoDB

instance.

• Instructions– http://adobe.ly/1BjYbE2

Getting on the Right Path

• Consulting Package: MongoDB for AEM– 3 day, on-site engagement– Report detailing hardware requirements, HA,

scaling, security, operations, etc.– Optional follow-on implementation service

Download the Datasheet

Getting Support

• Adobe & MongoDB have certified AEM for MongoDB Enterprise Advanced

• If customer has a subscription to MongoDB Enterprise Advanced, Adobe support team can raise tickets to MongoDB

• Collaborative support team resolution

Problem Why MongoDB ResultsProblem Solution Results

Create brand consistency: increase NPS

Deepen customer engagement: increase conversions

Improve operational efficiency: reduce costs

AEM 6.1 + MongoDB Enterprise Advanced

1 template, many brands, different styles, any device

Shared features: find-a-dealer, car configurator

Geo-Scale: support 200 web marketers across 9 locations

Fast TTM: delivered in 12 agile sprints

Op Efficiency: runs on AWS with Cloudformation templates

Case StudyCreate a single best-in-class global digital platformfor all brands in the Renault-Nissan Alliance

Problem Why MongoDB ResultsProblem Solution Results

Deliver multi-channel product catalog

Existing SQL-based storage layer wasn’t scaling

Operations team unable to maintain QoS

AEM 6.1 + MongoDB Enterprise Advanced

MongoDB Auto-Sharding

MongoDB Ops Manager

Multi-site AEM deployment improving customer experience

Fully supported, with operational automation

Scale on-demand

Case StudyMulti-channel retailer improves customer experience while enhancing operational efficiency

OnLine & TV Retail Shopping Channel

MongoDB, Inc.

400+ employees 2,000+ customers

Over $311 million in funding13 offices around the world

MONGODB: THE LARGEST ECOSYSTEM

10,000,000+MongoDB Downloads

300,000+Online Education Registrants

35,000+MongoDB User Group Members

35,000+MongoDB Cloud ManagerUsers

1k+Technology and Services Partners

2,000+Customers Across All Industries

MongoDB Use Cases

Single View Internet of Things Mobile Real-Time Analytics

Catalog Customer Data Management Content Management

RESOURCES

• If you want advise or feedback on a project– https://www.mongodb.com/lp/contact/mongodb-adobe-experience-manager

• Adobe Enterprise Manager Recommended Deployments– http://docs.adobe.com/docs/en/aem/6-0/deploy/recommended-deploys.html

• MongoDB On Demand Webinar: Clustering Made Easy– http://www.mongodb.com/presentations/webinar-adobe-experience-manager-clu

stering-made-easy-mongodb

• Don’t forget consulting!

http://cl.jroo.me/z3/v/D/C/e/a.baa-Too-many-bicycles-on-the-van.jpg

Questions?

@matkeep

[email protected]

New in Adobe Experience Manager 6.0• “Sightly” server-side template development language

– Accessible to HTML developers– Eliminates XSS vulnerabilities– Plug-ins for common IDEs and code editors

• Projects & Workflows– Single location for a

projects assets, content, sites and apps for easy collaboration

• Operations Dashboard– Cross cluster view of

system health