There are almost a million mobile applications available for download in the app stores. However, a very small percentage of those apps have been successful. One thing common among all the ones that made it big is; the user experience. Mobile design is a great challenge for developers today. There isn’t much historical data available on mobile app usage and neither has there been much research on mobile app user experience. The challenges are many, fragmented mobile market, variety of input methods, and a very small canvas that might limit the scope of creativity. In this live webinar, Morgan Russell, an experienced UX and UI designer at Infostretch, shared her experience of developing mobile applications: •Mobile App Design: What’s different •Native mobile features and design elements •Understanding end user behavior •Translating wireframes into design •Inducing “wow” factor into your mobile apps
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Transcript
Mobile Application Design: It’s an Art, not a Science?Presenter: Morgan RussellUX/UI Design Lead, InfoStretch Corporation
1. InfoStretch Overview2. Mobile Scope3. Mobile Ecosystem: Understanding the Basics4. Mobile Design: The 7 Principles5. Mobile Design: Custom vs Default Graphics
Networks - Cellular technology What do they Do? Networks essentially are radio & antennas that
determine the capability of the network Example: GPRS, GSM, CDMA, HSPA and so on Platform What do they do? Duty is to provide access to devices and run software
and services on devices. Three types: • Licensed- such as Java Me, Windows Mobile. • Proprietary- not available on other devices, iPhone MacOs, • Open Source- freely available for users to download, such as Android
EcoSystem ContinuedOperating Systems-What do they do? Operating Systems have core services that
enable applications to talk to each other and share data. Examples: Symbian, Windows Mobile, Linux, Mac OS X, Android
Application Framework What do they do? Run on top of operating systems, sharing
core services such as communications, messaging, graphics, location, security, authentication and others. Although this is development related aspects, as a designer is it key to understanding design limitations.
Services What do they do? Services include tasks, such as accessing the
internet, sending a text msg, location based services.
Who are your users? What do you know about them? What type of behavior can you assume or predict?
What is happening? What are the circumstances in which they will best absorb the content you intend to present?
When will they interact? When they are home and have large amounts of time? At work, where they have short periods of focus? During idle periods, while waiting for a train?
Where are they? Are they in a public space or a private space? Are they inside or outside? Is it day or is it night?
Why will they use your app? What value will they gain from your content or services in their present situation?
How are they using their mobile devices? Are they held in the hand or in the pocket? How are they holding it? Open or closed? Portrait or landscape?