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Improving Hospital and Health System
Performance by 20% to 40%
Modern Healthcare Webinar
Nate Kaufman, Managing Director, Kaufman Strategic Advisors, LLC
Gordon Mountford, Managing Director, Huron Healthcare
James E. Orlikoff, President, Orlikoff & Associates, Inc.
Curt Whelan, Managing Director, Huron Healthcare
November 14, 2013
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Business Imperative: Growing Profits in a Market of Declining Revenue
“…Revenue growth will remain positive, but will continue to
decelerate as a result of federal cuts to healthcare
spending, limited reimbursement increases from
commercial healthcare insurers, and a tepid economy
that dampens demand for healthcare services…”
Moody’s “US Not-for-Profit Healthcare Outlook Remains Negative for 2013:
Ongoing Challenges Outweigh Stable Operating Performance”
- January 22, 2013
© 2013 Huron Consulting Group. All rights reserved. Proprietary and confidential.
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Start with An “All In” Transformational Mindset
Cost structure
Revenue sources
Physician network
Governance
Technology infrastructure
Asset/Clinical infrastructure
Market share
Balance sheet
Strategic planning
People & culture
Ask The Hard Questions
© 2013 Huron Consulting Group. All rights reserved. Proprietary and confidential.
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HEALTHCARE TRANSFORMATION STRATEGY
Establish a strategy that leverages
organizational strengths and local market
dynamics, and delivers measurable value
Use the healthcare transformation strategy to
inform and integrate change across the
enterprise
Continuously evaluate organizational and
market factors to calibrate the priorities and
timing of the strategy
Target annual improvement of 6% to 10%
© 2013 Huron Consulting Group. All rights reserved. Proprietary and confidential.
Market Demands 20% to 40% Performance Improvement
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HEALTHCARE TRANSFORMATION STRATEGY
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Strategic Change | Market Demands 20% to 40% Improvement
REVENUE TRANSITION: 5% to 8%
Proactively manage transition of top-line revenue sources – from fee-for-service to value-based
Increase market reach to grow patients in traditional and emerging payment models
Implement strategies to manage evolving payer mix – high deductible, underinsured, uninsured
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Strategic Change | Market Demands 20% to 40% Improvement
OPERATIONAL EXCELLENCE: 7% to 10%
Create an organization structure aligned with the strategy, and place the right people with the right skills in the right roles
Continuously improve the quality and efficiency of current operations, while executing longer-term transformative change
Establish a culture of data-driven decision making and accountability
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Strategic Change | Market Demands 20% to 40% Improvement
CLINICAL TRANSFORMATION: 8% to 14%
Increase quality and reduce costs using
evidence-based standards of care
Integrate the management of care and
patient flow across the organization and with
key partners
Create strong patient engagement in clinical
decision making and affinity to the enterprise
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© 2013 Huron Consulting Group. All rights reserved. Proprietary and confidential.
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Strategic Change | Market Demands 20% to 40% Improvement
SCALE AND INTEGRATION: 5% to 8%
Establish deep operational and data
integration to improve quality, efficiency, and
coordination
Optimize assets – people and facilities – to
align with the revenue transition and clinical
transformation
Align incentives within the enterprise and
with key partners to remove barriers and
sustain improvements
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Strategic Change | Market Demands 20% to 40% Improvement
INFORMATION TECHNOLOGY
Establish deep operational and data-enabled revenue transition, clinical transformation, scale and integration, and operational excellence through the effective use of information and technology
Use “small data” to support care delivery and integration while using “big data” to understand broader opportunities and risks
Optimize the use and ROI on current systems – EHR and other – and implement analytic tools that leverage data
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Imperatives for Transformation
1. Strengthen link between strategy and performance improvement to achieve
strategic priorities and drive breakthrough performance gains
2. Target annual “net new savings” to create focus on both continuous and
breakthrough improvements
3. Use second curve analytics that drive deeper accountability at every level
4. Establish new levels of transparency within the operations, across the continuum of
care, and with payers (government, commercial, individuals)
5. Increase focus, detail, granularity, and discipline around results, especially clinically
6. Change where and how care is delivered, and who delivers it
7. Create relentless commitment to improvement through investments in people,
culture, and tools
8. Maintain sense of urgency with new messages from leadership that place
performance improvement efforts in a strategic framework
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GOVERNANCE IMPERATIVES
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Unprecedented Governance Complexity
“Even small healthcare institutions are complex, barely
manageable places…large healthcare institutions may be
the most complex organizations in human history.”
- Peter Drucker
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© 2013 Orlikoff & Associates
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Governance Transformation Required
The quality of governance that was sufficient to get
your organization where it is today
will be insufficient to get it
where it needs to be tomorrow.
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© 2013 Orlikoff & Associates
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Moody’s Investors Service Special Comment
“The most meaningful cost reduction strategies will involve
standardization of clinical care and elimination of variation in
patient procedures.
This will be a multi-year, ambitious journey requiring strong
physician, management and board leadership...”
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© 2013 Orlikoff & Associates
May 9, 2012
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Leadership Imperative
A leader is a
person or group
that people will
follow to places
where they would
not otherwise go
by themselves.
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© 2013 Orlikoff & Associates
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What is Disruptive Governance?
Innovations and practices that…
Change culture, behavior, and the organization
Create a collective body of knowledge and a new set of habits
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© 2013 Orlikoff & Associates
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Effective System Governance
Effective system governance is based on explicit principles such as:
1. Minimalism: Fewer governance entities are better.
2. Consistency: Governance structures are consistent throughout the
system. All leadership structures are consistent throughout the system.
3. Authority: Centralize authority and decentralize decision-making. Clarity
via authority matrix.
4. Leadership: The purpose of governance is to lead the system, not to
create slots for representation of constituencies and stakeholders.
5. Intentionality: Governance structures and functions are based on
conscious choices and explicit principles, not on history or happenstance.
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© 2013 Orlikoff & Associates
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Practical Steps Needed To Evolve Outmoded Models
of Governance and Clinical Leadership To New Models
1. Assess the structures, dynamics, and cultures of current governance and leadership
models to identify vestiges of old models and necessary attributes to succeed in the new model.
2. Develop a set of conceptual principles to guide the practical re-structuring of governance and
leadership. Examples: Non-representational governance at system/parent board, but some
representational governance at subsidiary boards.
3. Develop clear delineation of relative roles, responsibility, and authority of different boards and clinical
leadership groups. Codify this with Authority Matrices, and then use them!
4. Centralize authority, decentralize decision-making. Ensure ultimate responsibility and accountability for
system rests clearly with the system/parent board. Subsidiary and physician boards are provided specific,
accountable goals for clinical transformation that focus on clinical quality, cost, and population health
metrics. Each subsidiary board and clinical leadership group is held accountable to specific metrics.
5. Nimbleness is key! Governance and leadership structures cannot be set in stone. Leaders must be able
to change and adapt as circumstances warrant.
6. The evolving role of physician leadership will require the most “care and feeding.”
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PHYSICIAN AND PAYER ALIGNMENT IMPERATIVES
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Measuring Our Collective Performance
Commercial profit margins are capped by rate regulation and limits on medical loss
Moving from defined benefit to defined contribution
Plan design changes & delivery innovations in self funded plans
$4 PMPM
57% of all bankruptcies
¾ had health insurance
© 2013 Kaufman Strategic Advisors, LLC
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57% of all bankruptcies
¾ had health insurance
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Massachusetts: Back to the Future
Source: Annual Report Massachusetts Healthcare Market, August 2013 & KSA Calculations
© 2013 Kaufman Strategic Advisors, LLC
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$73
$95
$113
$20
$66
$22 $25
$54
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
$500 $468
2011
Payer Retention
Non-Claims
Other
Rx
Other Professional
Physician
Hospital Outpatient
Hospital Inpatient
WHERE ARE THE POST-REFORM SAVINGS?
Division of Insurance Financial Summary
Reports Show Retention Trends
Administrative Expenses increased by $110
million (10%) from 2010 to 2012, while payers’
Incurred Claims remained steady at $9 billion.
Net income for payers grew from $20 million in
2010 to $160 million in 2011 to $210 million in
2012.
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Source AHD.COM
$1x for Population Health Requires $5x on
Cost Reduction, Variation
© 2013 Kaufman Strategic Advisors, LLC
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($20,000)
($15,000)
($10,000)
($5,000)
$0
$5,000
$10,000
$15,000
$20,000
$25,000
$30,000
$35,000
Hospital Division
Physician Division
Total
Physician Employment is Reaching an Inflection Point
9% EBITDA
© 2013 Kaufman Strategic Advisors, LLC
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2011 2012 2013 2014
Budget
2015
Projected
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AGGREGATION Mostly defensive
Transactional, one-off deals
Disparate offices/systems
Total chaos
Escalating investment
“The system’s role is to
support me”
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© 2013 Kaufman Strategic Advisors, LLC
Is the Employed Physician Group a “Group Practice”
or a “Group of Practices?”
CONSOLIDATION Consolidation of locations
Common name
Central, shared governance
Standard offices/systems
Single blended comp. plan
Budget discipline
Referral management
Investment is stabilized
INTEGRATION Standard clinical work
Common culture/vision
Shared incentives
Team-based care
Commitment to redesign
for better quality and
efficiency
Investment yields return
“My role is to support
the system” “I am the system”
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Break even on Medicare
(Ability to Measure
Cost and its Correlation
to Outcomes and Create Standard
Work) Medicare
ACO (Population
- based Payment)
Bundling (Acute Care
Episode Demo)
Optimize Current and Future VBP
Performance e.g.,
Readmits Patient
Satisfaction, etc.
2012-2018
Urgency
Profit from a Contract or
Joint Venture with a Medicare Advantage or Private
Plan
2018+
R&D
Transition Employed Physicians
Into an Integrated
Medical Group (Clinic)
NOW
Design a Clinically Integrated Network –
Practice on Employees
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© 2013 Kaufman Strategic Advisors, LLC
Back to Basics
Market Share and Profitability
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Imperatives for Physician Alignment
1. Select a cost target and a systematic approach to measuring cost and eliminating waste through redesign and stick to it! (Expect resistance.)
2. Establish a “physician cabinet” of medical directors, MEC, and “care-line” leaders to be ‘partners’ in guiding the system (radical transparency).
3. Assign accountability for managing and optimizing the performance of hospital-based physician services and medical directors.
4. Establish a performance culture: routinely measure and report critical performance metrics (focusing on costs and outcomes) and demand action plans when targets are missed.
5. Have a third party conduct an objective performance assessment and develop implementation plans to optimize all critical functions: e.g., revenue cycle, documentation, IT, cost accounting, reporting on quality/outcomes, patient flow, capital allocation, employed physician practices, etc.
6. Develop a digitally connected network of physicians committed to delivering efficient-predictable-evidence-based-coordinated care – start with system employees.
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© 2013 Kaufman Strategic Advisors, LLC
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Q & A
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© 2013 Huron Consulting Group. All rights reserved. Proprietary and confidential.
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Nate Kaufman Managing Director
Kaufman Strategic Advisors, LLC
[email protected]
Today’s Presenters
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Gordon Mountford Executive Vice President
Huron Healthcare
[email protected]
© 2013 Huron Consulting Group. All rights reserved. Proprietary and confidential.
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Curt Whelan Managing Director
Huron Healthcare
[email protected]
James E. Orlikoff President
Orlikoff & Associates, Inc.
[email protected]