How Mobile Innovation Is Changing the Face of Data Intelligence
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How Mobile Innovation Is Changing the Face of Data
Intelligence
Christina Trampota Mark SalsberryPresident, QuestionPro CX
Mobile Marketing Professor,
SFSU
#mobileintelligence
Agenda
1. Going Mobile2. Mobile Messaging3. Mobile Surveys4. Mobile Content5. Mobile Web6. Mobile Apps7. Mobile Data
Smartphone Adoption DynaTAC
Smartphone Maturity Metrics - 2016
Mobile – What is Required for the new channel
Are you ready to bring mobile into your business?
Is it a new product or service?
Is it simply a new method of communication?
Marketing
Development
Management
Maintenance
Design
Mobile Messaging and SMS
OpenMarket 2015 E2P Global SMS Growth
SMS for Survey InitiationSMS invitations
API integration to be closer to Moment of Truth
Higher response rate
SMS Auto-responder
● Text ‘survey’ to 99999
● Consumer-initiated
Mobile Content – Where to Begin Mobile Web
Mobile browser traffic 2x bigger than app traffic and growing faster
Mobile WebMobile Search
Google prioritizes websites with mobile friendly content
Directory Listings
Mobile+ Location Details = Success
Mobile Optimized Surveys
Global iOS vs Android Market Share 3 Android users for every iOS user as of Q4 2015
Survey conducted by Global Web Index : Question: What operating system runs on your mobile? User base: Ages 16-64 globalwebindex.net
Mobile AppsApp Downloads & Ratings + Ease in Uninstalls = Increased Importance in Mobile UX
How do you stay relevant and stay on the device?
QP Native App Feedback
# Times OpenedAbout
or Support Page
In-App Purchase
# of Days/Weeks
AnyTrigger
Geo- location
SurveyPocket
Offline data collection
Push notifications
Kiosk mode
45+ languages
Sharing and Wearing – Mobile Data
LifeMetrix
Accelerometer GPS App Usage App Census Battery Memory
WiFi Network Compass Decibel Level Disk Space Gyroscope
IP Address Operating System
Retina Display SSID
1. Mobile Messaging2. Mobile Surveys3. Mobile Content4. Mobile Web5. Mobile Apps6. Mobile Data
6 Point Checklist for Going Mobile
Mark Salsberrymark.salsberry@questionpr
o.com
Christina Trampotachristina.trampota@gmail.
com
questionpro.com
@questionpro
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