Webinar: How #Eventprofs Can Build a Better Event Experience Using Social Media

● How social media tactics/ strategies can help you achieve your event goals

● Find out which social media pitfalls to avoid at an event● Hear about social media success stories and campaigns● Questions? Be sure to use #AskST and the chat window!

Agenda

Why are we doing this webinar?

What we do know is that...

● Leveraging social media for events isn’t easy. ● Second screen technology is quickly becoming a mainstay in the

events world. ● Social media can help you achieve your event goals (and help

you build better events in the future).

The facts are in...

… and social media is here to stay.

According to a Flurry study in 2014 on mobile trends, they found 32% of time spent on a mobile device was social media-related.

Before Your Event: ● Year-round activity even for annual events.

○ Google Alerts on similar topics of interest○ Alum Speakers/Sponsors/Exhibitors Current Activities/News.○ Upcoming Speakers/Sponsors/Exhibitors Past Activities/News.○ “Did You Know” tidbits about your group/company’s history.○ Video Interviews with upcoming vendors/sponsors of your event.

Achieving your event goals with social media

During Your Event:● Pre-write sponsor/vendor thank you’s/testimonials and pair them with photos of their

contribution (if they have a presence or are in-kind) .● Capture pictures of people experiencing the event and meeting your goals to be

used for promotion later. Have a shot list.○ Trade Show: Attendees at booths talking to exhibitors.○ Speaker Events: Attendees writing notes with the speaker also in the shot. ○ Wedding: Parent’s of the couples experiencing the ceremony/reception and

partying (stress-free). ● Testimonials. Capture video testimonials in the moment.

Achieving your event goals with social media

After Your Event: ● Post-Event Blog Post. Lots of links. ● Social Media posts about the post-event blog. Lots of tags.● Post-Event Survey for Sponsors/Exhibitors/Vendors, etc.

○ Capture Testimonials.

Achieving your event goals with social media

You will miss your messaging and miss the event if you are unprepared and try to “run and gun” your social media efforts during an event.

● Schedule Posts. ● Pre-Write Potential Posts and Add Photos In The Moment. ● Have A Short List Of Photos You Want. ● Create A List Of Social Media Handles For Tagging

Social media pitfalls to avoid

COSE Small Biz Con

● Brought In To Leverage Social Media For The Conference/Trade Show/Nightly Events

● Trade Show - Used Hashtagged Photos To Make Sure Exhibitors Were Met And Promoted On Social Media Through A Scavenger Hunt.

● Social Media To Screens Product Increased Social Activity.● Photos With Event Hashtag Culled And Made Into Loop Video

Presented In Main Hall.● Breakdown Of Social Analytics Informed Planning For Next Year.

Social media success stories

Social media success stories

Questions