How Design & Marketing go hand in hand “Love and marriage, love and marriage, go together like a horse and carriage. This I tell ya brother, you can’t have one without the other.” Presented by Lyles Armour You Provide Hospitality. We Provide Solutions 3801 E Florida Ave. Suite 800 Denver, CO 80210 866.360.8200
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Transcript
How Design & Marketing go hand in hand
“Love and marriage, love and marriage, go together like a horse and carriage. This I tell ya brother, you can’t have one without the other.”
Presented by Lyles Armour
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
| Table of Contents
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
01Recap of
Marketing & Design
02Design & Marketing
Website Components
03Key Takeaways
04Upcoming Webinar
- Remarketing -
05Thanks for
Attending
PQ| Question #1
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
PQ| Question #2
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
01 | Internet Marketing & DesignGet the user to go where you want them to go…
Internet Marketing
Increase visibility
Drive quality traffic
Convert lookers into bookers
Build brand awareness
Monitor visitor behavior
Built with DESIGN in mind
Design
Build brand awareness & credibility
Easy to find what they came for
Easy to use and navigate
Ability to share content
Funnel to complete a reservation
Built with SEO in mind
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
Internet Marketing Program + Good Website Design = Greater Conversions
02 | Design & Marketing Website ComponentsA website design with marketing in mind includes…
What we’ll review
1. SEO (title, description, keywords, headers)
2. Structured Data (rich snippets, schema)
3. Canonicalization & Redirects
4. Usability (responsive, CTAs, forms)
5. URL Structure & Tracking
6. Sitemaps & Robots.txt
7. Social Media & Remarketing
Other Components
Clean Consistent Coding
Domain authority (descriptive domain name)
Dynamic content
HTTP Status Codes (200, 301, 404)
Server settings
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
02 | Design & Marketing Website ComponentsA website design with marketing in mind includes…
What we’ll review
1. SEO (title, description, keywords, headers)
2. Structured Data (rich snippets, schema)
3. Canonicalization & Redirects
4. Usability (responsive, CTAs, forms)
5. URL Structure & Tracking
6. Sitemaps & Robots.txt
7. Social Media & Remarketing
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Responsive website design is a design approach that allows your website to “respond” or resize itself by adjusting the layout so that it can be seen on desktop, laptop, tablet, and mobile devices.
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Remarketing enables you to re-engage with your audience and display an ads on other websites in an effort to get them to return to your website.
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
03 | Key Takeaways
1. When hiring your next design company be sure their websites designs work with your marketing efforts.
2. Make sure you have clean descriptive unique meta tags.
3. Use Schema to provide search engine more info about you webpages
4. Have a responsive website
5. Make sure you have SEO-friendly URLs
6. Make it easy for guests to navigate through your website
7. Use sitemaps to tell the search engines about your website
8. Block unnecessary sections of your website using the Robots.txt file
9. Provide your guest opportunities to share their experiences/findings
10. Remarket to those who leave your website.
11. Monitor and adjust your approach based off your visitor’s behavior
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800
Denver, CO 80210866.360.8200
Remarketing - What is it & why you need it!
81% of travelers abandon their online booking but there is an opportunity to influence them to complete their reservation. In this webinar, learn what remarketing is and how it can be
successful in driving visitors back into your booking engine.
Presented by Liz Day
When: March 19th at 3PM EST
Register at: www.rezstream.com/webinars
You Provide Hospitality. We Provide Solutions3801 E Florida Ave. Suite 800