#LinkedInContent | @LinkedInMktg Getting It Done: How large organizations align for social media & content marketing success Jonathan Young, LinkedIn, Content Marketing Lead for Financial Services Lucas Mast, Visa, Sr. Director Corporate Social Media July 30 th , 2014
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Webinar - Getting It Done: How large organizations achieve social and content marketing success
Does your company have what it takes to execute an effective content marketing strategy?
Increasingly, brands are becoming publishers and communicating with their audiences directly through social media. What you don’t see in that sponsored update or blog post is all the hard work that has gone on behind the scenes to bring it to life. Content calendars, legal approvals, social publishing tools, reporting, and more… Large organizations in particular are grappling with the best ways to structure their teams to allow them to be effective, always-on content marketers.
We heard firsthand from Visa, a leading global brand, regarding the path to success they have paved. Learn about the various elements needed for an effective social media operation at a large organization.
Watch the presentation: https://www.youtube.com/watch?v=Nl0OJVwpkMc
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Transcript
#LinkedInContent | @LinkedInMktg
Getting It Done: How large organizations align for social media & content marketing successJonathan Young, LinkedIn, Content Marketing Lead for Financial Services
Lucas Mast, Visa, Sr. Director Corporate Social Media
July 30th, 2014
#LinkedInContent | @LinkedInMktg
Speaker Details
Jonathan YoungLinkedIn
Content Marketing Lead, Financial Services
www.linkedin.com/in/jonathanyoung29
Twitter: @jonathanyoung29
Lucas MastVisa
Senior Director of Corporate Social Marketing
Twitter: @sneakrz
#LinkedInContent | @LinkedInMktg
Agenda
1. The Trends of Top Performing Content Marketers on LinkedIn
2. 8 Keys To Success for Social @ Large Organizations
3. Case Study: Visa’s Path to Success
4. Q & A
#LinkedInContent | @LinkedInMktg
House Keeping
Questions?– WebEx: Send them in via the Q&A feature– Twitter: Tweet them using #LinkedInContent
Recorded?– You bet. Distributed afterwards.
#LinkedInContent | @LinkedInMktg
Why Content Marketing is Different… Convergence of Disciplines
Technology
CreativeMedia
Social Networks
Web
Social Media Management Solutions
Analytics and Reporting
Social Listening
Strategy
Designers
Agencies & Content Partners
Editors
Writers
Paid Media
Earned Media
Influencer Outreach
Sponsored Editorial
People People
People
Advertising API Solutions
#LinkedInContent | @LinkedInMktg
The Trends Behind
The Top 10 Performing
Content Marketers on LinkedIn
#LinkedInContent | @LinkedInMktg
What is Content Marketing Score?
CMS
Groups
Company Updates
Sponsored Updates
Employee Posts
Influencer Posts
A Score that quantifies and benchmarks the influence companies have on LinkedIn
#LinkedInContent | @LinkedInMktg
How Does Content Marketing Score Work?
12,000,000 Members
95,000 Members
Target Audience Members you would like to reach(monthly active users)
Content Marketing EngagementMembers who engage with your content