AMA Webcast How Multi-Channel Data Drives Multi-Channel Personalization SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research Moderator: Anthony Salas, American Marketing Association Sponsored by: The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio Participants (US & Canada, Toll Free): 888 223 4959 International Participants: +1 303 223 4389
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Webinar Deck: How Multi-Channel Data Drives Multi-Channel Personalization
“How Multi-Channel Data Drives Multi-Channel Personalization”
Today, digitally empowered customers have many ways of engaging with brands and are looking for tailored experiences that meet their needs. To compete, companies must now personalize across multiple channels and across all parts of the customer life cycle. Yet many firms do not have the necessary capabilities in place to do so.
A commissioned study conducted by Forrester Consulting on behalf of Ensighten found that while 77% of firms apply some form of personalization within digital channels, multi-channel personalization is in its early stages of adoption with only 13% of firms applying extensive personalization across multiple channels using multiple techniques.
In this webinar we’ll discuss: • How multi-channel data helps marketers understand and engage their customers • Why digital marketers are prioritizing social media, websites and email channels for personalization and seeking to take a significant step into mobile personalization in 2014 • How to boost extensive personalization across multiple channels • Why it’s important to use personalized engagements across the entirety of the customer life cycle and across all channels
SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten & James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research
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Transcript
AMA Webcast How Multi-Channel Data Drives Multi-Channel Personalization
SPEAKERS: Boaz Ronkin, Vice President of Product Marketing, Ensighten James McCormick, Senior Analyst serving Customer Insights Professionals, Forrester Research Moderator: Anthony Salas, American Marketing Association
Sponsored by: The audio portion of today’s presentation is available via broadcast audio. You can also dial in to hear audio Participants (US & Canada, Toll Free): 888 223 4959 International Participants: +1 303 223 4389
Today’s speakers
Boaz Ronkin
Vice President of Product Marketing
Ensighten
James McCormick
Senior Analyst serving Customer Insights
Professionals
Forrester Research
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Global Leader in Omni-Channel Data and Tag Management
• Collect User-level Data Everywhere
• Own the Data in Omni-channel Profiles
• Activate Profiles in Real-Time, Everywhere
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Collect User-level Data Everywhere
Industry
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Collect User-level Data Everywhere
Industry Ensighten
YOUR
Company
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Own the Data in Omni-channel Profiles
YOUR
Company YOUR
Company
Industry
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Own the Data in Omni-channel Profiles
Ensighten
YOUR
Company YOUR
Company
Industry
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Own the Data in Omni-channel Profiles
YOUR
Company YOUR
Company
Industry
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Activate Profiles in Real-Time, Everywhere
Industry
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Activate Profiles in Real-Time, Everywhere
Ensighten
YOUR
Company
Industry
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Improve Touch Point Performance
Challenge
• Increase web page speed and responsiveness
• Ensighten Solutions
Ensighten Solution
• Hybrid tagging
• URL prefetching
Benefit
• Improved customer experience and engagement
“We saw reduced page load time by an average of 2.72 seconds.”
Without Ensighten, after 1 sec
With Ensighten, after 1 sec
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VOC Optimization
“We use Ensighten to get closer to our customers and to get control of our data.”
Challenge • Target site surveys • Act on results in real-time
Today’s attendees will receive a copy of the Forrester Research, Inc. report, Tag Management Delivers Multi-Channel Personalization, discussed during today’s webinar.