Webinar conference june 12th 2013 sildes (v1)

Growing your conference and delighting your attendees using social media and innovation

Katie McPhee – EventbriteAlistair Turner – Britain For Events

Mark Littlewood – The Business Leaders Network

Introduction: The event market in the UK post Jubilympics. Interesting trends from surrounding markets. How is social media changing the marketing mix? Why is everyone talking Hybrid?

1 - Growing your event using social media

2 - Delighting your attendees with the latest technology and innovation

Conclusion

What You’ll Know in An Hour, That You May Not Know Now!!

Introduction

xxx

Intro slide By Alistair Turner

Growing your conference using social media

Events = Social

Cool event!• Just checking: Do you also think it’s a cool event?

• I rock! (here’s proof)

• Please join me there!

Cool event!

Social Media Hit Our Radar in 2008

Traffic Sources to Eventbrite in January 2008

2012

Social Media = £££

Social Media’s Impact on the Bottom Line Around the World

Social Integration Turns Attendees into Promoters

Social influencingSees which of their friends are going to the event

Event discovery Via event directory, mobile, email, or social sites

Ticket purchaseWith one-click, shares the event with friends

Social discoveryFriends see his post and click on the event

Purchase & shareFriends buy tickets and shares the event with their friends

Sales Influencer = Commitment ?

The Value of a Share on Social Media: Traffic and Ticket Sales

UK conferences

Visits per Share 17 18

40£££ per Share £1.70 £0.45 £2.90

All UK events

Visits per Share 22 41

17£££ per Share £2.02£1.47 £1.18

Evolution of ££ per share since 2010 ?

Evolution of visits per share since 2010 ?

How Many Shares, to Sell ONE Incremental Conference Ticket?

1 ticket sale

5.7 4.6

7.3

Sharing trends around the world ?

Turning Social Media into a growth tool for your conference

1 - Set your goals

2 - Get familiar with what the top social media networks can do for you

Increase awareness about your conference and

brand

Sell out your conferenceEstablish yourself/your

organisation as an expert in your field

Gain sponsors and donors

Facebook

Tip 1: Produce Quality Content

Tip 2: Get your Fans to Engage

Tip 3: Be Creative

Twitter

Step 1: Set-up your account

Step 2: Aggregate content

Step 3: Listen

LinkedIN

Step 1: Set-up a LinkedIN event

Step 2: Share the event with your contacts

Step 3: Post the event in

relevant groups

Step 4: Search LinkedIN’s database for potential

attendees

Blogs

Step 1: Chose the most appropriate blog platform

for your needs

Step 2: Become a “go-to resource” in your

conference category

Step 3: Treat your blog as

an extension of your experience planning a top-

tier conference

Step 4: Create a “home base” for your content.

YouTube

Step 1: Set-up

Step 2: Discover and share

Step 3: Create your own

A Video Is Worth A Million Words, To Promote Your Event!

3 types of videos

Different contents, and different goals

• Pre-event videosGoals: Inform the target audience about the event and increase ticket sales. Build excitement so guests may make noise about the event.

• Videos you show during the eventGoals: Inform the audience about the current event activities. Send out a cognitive message about having made the right decision to attend the event. Share Info on what’s coming in the day. Motivate attendees to buy a ticket for the 2nd day (if there’s one).

• Post-event videosGoals: Keep the buzz going about your event. Encourage sales of tickets for next event

Video TIPS

• Content: Great ideas, great content and a great edit.

• Usage of your videos

Upload onto VideoCloud to VideoTXT

Embed videos on your website, email and track with VideoStatisctics in VideoCloud

Use Social Media sides. VideoSocial by VideoCloud enables you to deploy videos on social sites with 1 click

Case study by Mark LittlewoodSocial Media does not work the same way for cheap conferences and for expensive ones!

?

Using Social Media To Grow Your Conference - Conclusion

Delighting your attendeeswith the latest technology &

innovation

Delighting Your Customers: Touch Points

Knowledge is power!• Know your attendees’

expectations, by The Business Leaders Network

Networking! Is what they want to do: • Badges: Keep it simple, by The Business

Leaders Network• Optimise networking opportunities for

attendees, by The Business Leaders Network

• The power of the business card, by Moo• Badges: Keep it simples

Beyond Networking: The mobile solutions• The mobile App, by Propeller Mobile

for the Guardian• Mobile solution for organisers, by

Eventbrite• Enable attendees to find what they

are looking for, by ShowPlanner

It’s not all about technology!• Ve-news! by Top Banana• The new stage, by

BrandFuel

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Gathering Attendee’s Data Before The Event

Case study on surveying attendees pre eventFrom Mark Littlewood

MUST!

Networking: Badges

Tips for badgesFrom Mark Littlewood

MUST!

Tips To Opptimise Networking Opportunities At Your Conference

Tips for optimising networkingFrom Mark Littlewood

MUST!

Facilitating Networking And Conversations At Events - Moo

moo.com/pickup

Networking And Communicating: Propeller Mobile For Guardian MBS12

Propeller Mobile created a bespoke event app for the Guardian's Mobile Business Summit in November 2012. It was a simple, elegant design that enabled pre-, during and post-event networking, content sharing, sponsor branding and data capture. Delegates loved it, sponsors loved it and we loved it - so much so that we're now rolling out a Propeller-created app for our Guardian Media Network events portfolio. Robin Hough, Head of Content, Media and Technology  Editor, Guardian Media Network  

Click the icons below to download on iPhone or Android

The EventThe Guardian Mobile Business Summit 2012

The BriefBe at the forefront of mobile technology for eventsMaximise the engagement from attendees Ability to update and amend content Encourage attendees to sign up to the Guardian Media Network e-mail alerts

The Results • 233 attendees, 214 app downloads• 171 active users on 19/11/2012 – 73% of attendees• 1964 user session 19/11/2012• Agenda screen loaded 1396 times• Speaker details viewed 859 times• 121% click through from general list of sponsors to actual

sponsor details

Organiser Mobile App: Eventbrite Entry Manager

✔ ✔ ✔

Delighting Attendees: Help Them Find What They Are Looking For… And More!

We find great places for all kinds of events

• From: “Fit my crowd” to “represent my brand”

• Sustainability

• The rise of independent venues and personal services

• Get more for your £££ => outside of London

• It all starts with a detailed brief

• Build an event team that knows you and who you trust

• Start planning in advance

• Open up to new options

• Stick to your budget

Ve-News!

Venue TipsTrends in venues

On Stage: What’s New?

BrandFuelCase study on innovation ON STAGE

Conclusion

Thank you!

www.eventbrite.co.uk